instantmarketing.blogspot.com
instant marketing: August 2012
http://instantmarketing.blogspot.com/2012_08_01_archive.html
Friday, August 10, 2012. Tangible Brand proposition Vs Intangible Brand Proposition. Pen that writes 100 km long Vs Long Writing pen. 24 hour ambulance service Vs Ambulance Service at its best. First you need to understand the difference between that . the above given example will help you to understand that simpler. For the last couple of years i get and i see more Intangible Brand Propositions promoted as Tangible Brand Propositions. Anti -Aging cream says Look 10 years younger . 9840954605 - jack danis.
instantmarketing.blogspot.com
instant marketing: We are facing a XEROX situation?
http://instantmarketing.blogspot.com/2014/01/we-are-facing-xerox-situation.html
Sunday, January 26, 2014. We are facing a XEROX situation? Had the most interesting opportunity to work on one of the leading BackHoe Loader (BHL)manufacturers of India . While doing the primary and secondary about the market and brands .the findings gave us a shock. My fellow servicing team member said " brother.we are facing a XEROX situation". Even non-consumers and people not at all associated to construction field.can associate BHL as JCB and they remember the YELLOW COLOR JCB. Top 20 social bookmark.
instantmarketing.blogspot.com
instant marketing: Tangible Brand proposition Vs Intangible Brand Proposition
http://instantmarketing.blogspot.com/2012/08/tangible-brand-proposition-vs.html
Friday, August 10, 2012. Tangible Brand proposition Vs Intangible Brand Proposition. Pen that writes 100 km long Vs Long Writing pen. 24 hour ambulance service Vs Ambulance Service at its best. First you need to understand the difference between that . the above given example will help you to understand that simpler. For the last couple of years i get and i see more Intangible Brand Propositions promoted as Tangible Brand Propositions. Anti -Aging cream says Look 10 years younger . 9840954605 - jack danis.
instantmarketing.blogspot.com
instant marketing: January 2011
http://instantmarketing.blogspot.com/2011_01_01_archive.html
Wednesday, January 5, 2011. Innovation according to Thesaurus! I didn’t know why I came up with this idea of searching the word “ Innovation” in Thesaurus.com. but the result is an eye opener. More than creation, deviation, new ideas….one word that I noticed…appeared repeatedly is“ CHANGE”. The mind set to change from the regular, the ordinary is innovation. That leaves a clue to me …that innovation is not something big like goliath….its a small change like David. Links to this post. You say " yes or no".
instantmarketing.blogspot.com
instant marketing: January 2012
http://instantmarketing.blogspot.com/2012_01_01_archive.html
Tuesday, January 17, 2012. Rebrand yourself in facebook. when your account is hacked! A day after holidays in my town chennai, opened my facebook to find a sad status update from my friend saying " dear friends my face book account is hacked and the obscene images are not posted by me. pls be careful save your accounts." . This status message liked by one person within 15 minutes.ha.ha.ha). Shocked to see that.went to his wall, found some obscene link liked by him. 2) should i unsubscribe from him? Nothi...
instantmarketing.blogspot.com
instant marketing: Brand Sollutions Vs Brand Problems
http://instantmarketing.blogspot.com/2012/09/brand-sollutions-vs-brand-problems.html
Monday, September 3, 2012. Brand Sollutions Vs Brand Problems. Want to provide a Right Brand Sollution? Its a double edged sword. 1) can you Define the Problem? 2) How Big is the Problem? 3) What Happens When the Problem is not solved? 1) Is it the Right Sollution? 2) Is it the Only Right Sollution? 3) Does this Sollution Create a New problem? Axe introducing MEN SOAP is dangerous that A soap brand introducing DEO SPRAY FOR MEN. Don't ever be a sollution Provider. Be a Problem solver. Quotation of the Day.
instantmarketing.blogspot.com
instant marketing: YES -NO Vs OPINION
http://instantmarketing.blogspot.com/2015/08/yes-no-vs-opinion.html
Monday, August 3, 2015. YES -NO Vs OPINION. What makes your BOSS happy? An Yes or a NO. Mediocre employees would say YES. Disagreeing with a powerful person who has the authority to fire you is an art. Successful people create a layer of shield by showcasing their knowledge in any situation. Successful people don't answer the YES or NO questions? They make their BOSSES change their Question Pattern? BOSS ( situation 1) : do you agree with my decision on hiring an expert for Social media?
instantmarketing.blogspot.com
instant marketing: April 2013
http://instantmarketing.blogspot.com/2013_04_01_archive.html
Wednesday, April 17, 2013. Tradition Brands are like Jehovah, But Social Brands are like Jesus. Traditional Brands are like JEHOVAH. Traditional brands communication was 99% one way. they bombard the customers with media releases and huge size hoardings. when they wanted improvise the product the talked to only very selective people.( research). like the GOD - JEHOVAH of Old Testament DID. Jehovah Selected the people and talked only to them ( Abraham, Moses, Daniel, David and etc). Links to this post.
instantmarketing.blogspot.com
instant marketing: OMNIPRESENT! Vs IMPOTENT!
http://instantmarketing.blogspot.com/2012/06/omnipresent-vs-impotent.html
Tuesday, June 26, 2012. Recently visited mumbai for a shoot? My colleague used a google map tool to get to a desired restaurant at Bandra! He was instructing the auto guy where to go.when we got close to the place! Which gives you super power! You don't have to remember any route? You don't have to ask any one for direction? You don't relay anyone's help to get to a place? You check in with your mobile at the restaurant.which goes us update on facebook! Your online friends all over the world comment!
