datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: How I Became a Data-Driven Digital Marketing Specialist
http://datadrivendigitalmarketing.blogspot.com/2013/06/how-i-became-data-driven-digital.html
Friday, June 7, 2013. How I Became a Data-Driven Digital Marketing Specialist. This is my first blog post for my new Data-Driven Digital Marketing blog and I wanted to introduce myself. My name is Debra Zahay-Blatz (publishing as Debra Zahay) and I am a Professor of Digital Marketing, the co-author of the leading textbook in Internet Marketing, I nternet Marketing, Integrating Online and Offline Strategies. And the Editor of The Journal of Research in Interactive Marketing. Our efforts paid off and we ma...
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: Top Three Reasons why B2B Marketers Struggle with Data Analytics
http://datadrivendigitalmarketing.blogspot.com/2014/01/top-three-reasons-why-b2b-marketers.html
Friday, January 31, 2014. Top Three Reasons why B2B Marketers Struggle with Data Analytics. Why does B2B Marketing Struggle with Data Analytics? A report from the CEB (Corporate Executive Board) Marketing Leadership Council on the Digital Evolution in B2B Marketing. CEB Marketing Leadership Council Report on the Digital Evolution in the B2B Marketplace, 2012. Lack of Results Leads to Lack of Funding. Co-authors James Peltier, Don Lehman and I present a model with empirical evidence from the banking indus...
digitalmktganalytics.blogspot.com
Digital Marketing and Analytics: September 2013
http://digitalmktganalytics.blogspot.com/2013_09_01_archive.html
Digital Marketing and Analytics. Zahay Inc. Digital Marketing Strategy. Saturday, September 21, 2013. Top 7 Takeaways from the DAA Chicago Symposium. The Digital Analytics Association Chicago Association Symposium on September 17th attracted over 200 attendees for a stellar agenda on Omnichannel Marketing. It was a pleasure to serve on the planning committee. The topic was "Connecting the Dots: Optimizing the Customer Experience in an Omnichannel World.". Comment that 52% of companies surveyed want to br...
digitalmktganalytics.blogspot.com
Digital Marketing and Analytics: August 2013
http://digitalmktganalytics.blogspot.com/2013_08_01_archive.html
Digital Marketing and Analytics. Zahay Inc. Digital Marketing Strategy. Saturday, August 31, 2013. Why Do We Still Have Mass Media? What Today's Students Can Tell Us About Digital Marketing. Why Do We Still Have Mass Media? Today's students (at least here at Aurora University) are already sharp and savvy marketers. Many students in the first week of IMC classes here made the comment, "Why do we still have mass Media? One Possible Answer to the Question. It looks like a great beginning to the semester wit...
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: July 2013
http://datadrivendigitalmarketing.blogspot.com/2013_07_01_archive.html
Saturday, July 6, 2013. Being Smart about Customer Data Quality. Data Quality Impacts Firm Performance. With all the talk about Big Data, data quality sometimes gets lost in the shuffle. The fact is, if your database is not of high quality, there will be a number of serious consequences to your business. I recently gave a talk at eMetrics in Chicago on Organizing for Customer Data Management. BD Zahay and D.Z. Blatz the Same Person? How Come I Get a Better Offer if You Don't Know Me? The answer to this q...
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: Top Takeaways on Big Data Talk from Don Hinman
http://datadrivendigitalmarketing.blogspot.com/2013/10/top-takeaways-on-big-data-talk-from-don.html
Monday, October 14, 2013. Top Takeaways on Big Data Talk from Don Hinman. Big Data versus Small Data. Don Hinman from Epsilon Data Services was the keynote speaker yesterday at the Marketing Edge. Marketing EDGE Research Summit. Data Explosion Means New Analysis. Don joked that he did not realize until recently he was a Data Scientists, in spite of being in the field of statistical analysis, playing with data, for 30 years. Big Data will require Data Scientists, those who can work with math, statisti...
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: October 2013
http://datadrivendigitalmarketing.blogspot.com/2013_10_01_archive.html
Monday, October 14, 2013. Top Takeaways on Big Data Talk from Don Hinman. Big Data versus Small Data. Don Hinman from Epsilon Data Services was the keynote speaker yesterday at the Marketing Edge. Marketing EDGE Research Summit. Data Explosion Means New Analysis. Don joked that he did not realize until recently he was a Data Scientists, in spite of being in the field of statistical analysis, playing with data, for 30 years. Big Data will require Data Scientists, those who can work with math, statisti...
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: January 2014
http://datadrivendigitalmarketing.blogspot.com/2014_01_01_archive.html
Friday, January 31, 2014. Top Three Reasons why B2B Marketers Struggle with Data Analytics. Why does B2B Marketing Struggle with Data Analytics? A report from the CEB (Corporate Executive Board) Marketing Leadership Council on the Digital Evolution in B2B Marketing. CEB Marketing Leadership Council Report on the Digital Evolution in the B2B Marketplace, 2012. Lack of Results Leads to Lack of Funding. Co-authors James Peltier, Don Lehman and I present a model with empirical evidence from the banking indus...
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: Middle Management Secrets for Big Data
http://datadrivendigitalmarketing.blogspot.com/2013/08/middle-management-secrets-for-big-data.html
Monday, August 19, 2013. Middle Management Secrets for Big Data. Middle Management Lost in the Big Data Shuffle. If data quality gets lost in the shuffle in Big Data implementation, so also does the role of Middle Management. Despite the promise of data management and big data, many of the firms investing in customer information technology have witnessed limited financial success from their data-driven efforts designed to get close to customers. Data Quality Improves When Middle Management Feels Involved.
datadrivendigitalmarketing.blogspot.com
Data-Driven Digital Marketing: November 2013
http://datadrivendigitalmarketing.blogspot.com/2013_11_01_archive.html
Saturday, November 16, 2013. Secrets of Innovation and Data Management from Kayak. Former Ceo of Travelocity, spoke a the recent DMA conference at McCormick Place in Chicago. Mr. Jones not only founded Travelocity.com and acted as CIO of Sabre, Inc, but also functions as Chairman of Kayak.com. Terry has a proven track record of leading companies whose innovations have change the travel industry and has used data-driven digital marketing to spur company growth. We Need Not "Big Data' But "Big Wisdom".
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