zebrabites.wordpress.com
More stuff I wonder… | ZEBRA BITES
https://zebrabites.wordpress.com/2009/10/02/more-stuff-i-wonder
More stuff I wonder. Over at Ray Poynter’s (always) inspiring blog. The way Ray described a short-term community, I think, delineates a clever, and potentially efficient, research methodology. But I’m yet to be convinced of the. Research community concept (although I’ve no doubt some readers are probably pulling their hair out over my apparent inability/reluctance to see the light/‘get it’). And probably more importantly,. 2) Would one analyse the data coming out of long-term vs short-term research commu...
zebrabites.wordpress.com
Black or white? Discuss. | ZEBRA BITES
https://zebrabites.wordpress.com/2009/09/29/black-or-white-discuss
Buzz off, I’m eating my dinner. More stuff I wonder. Coincidentally, after my last post. This came up in my Google Reader today;. More on the Problems with Opt-in Internet Surveys. Here’s the first article;. Study Finds Trouble for Opt-in Internet Surveys. I had the great privilege of attending an AMSRS Professional Development session earlier this year to hear Jon Krosnick. Speak He was brilliant. And so it’s with great interest that I follow this very timely and fascinating debate (hosted on Gary Langer.
zebrabites.wordpress.com
Erudite, interesting and useful | ZEBRA BITES
https://zebrabites.wordpress.com/2009/08/03/erudite-interesting-and-useful
On my side of the fence (beautiful). Can you quantify it? Erudite, interesting and useful. Anyone working/playing in, or pondering the online research space would benefit from reading this excellent book. To date it is, by far, the most erudite, interesting and useful book about online qualitative research methods I’ve come across. As the editors note;. It’s not a ‘how-to’ guide. It is, rather, an exploration and explanation of vantage points, a project meant to stimulate thinking . Which it really does.
zebrabites.wordpress.com
On my side of the fence (beautiful) | ZEBRA BITES
https://zebrabites.wordpress.com/2009/07/13/on-my-side-of-the-fence-beautiful
Erudite, interesting and useful. On my side of the fence (beautiful). Another question from the discussion. Q3: Is consumer attitude shifting in regard to research participation? A: Chinese whispers from quant-land suggest that long, boring surveys are failing to engage respondents. This isn’t new, but there’s more research on research now, and thus we’re hearing more about it. I’ve no doubt that poorly designed surveys. Things are a bit different on my side of the research fence; ie qualitative. Fill in...
zebrabites.wordpress.com
Who are these people? | ZEBRA BITES
https://zebrabites.wordpress.com/2009/09/09/who-are-these-people
Buzz off, I’m eating my dinner. Who are these people? How do market research online community providers populate their clients’ communities? When I say market research communities, that’s exactly what I mean; a community used as a market research tool. I’m not talking about online communities that are used in a marketing/customer relations exercise. I’m not quite sure that the difference is apparent to all, but they’re. The same; not by a long shot. In one, you’re giving the community members love because.
zebrabites.wordpress.com
It’s a fine line | ZEBRA BITES
https://zebrabites.wordpress.com/2009/11/17/its-a-fine-line
The ‘new’ world of market research. Seeing the bigger picture. It’s a fine line. There’s been a lot of talk about engaging research participants in this ‘ new. I’m focusing on qualitative market research here because firstly, that’s my thing. And secondly, because I hear that ‘engagement’, within the context of market research online communities, is community-nirvana. The ‘best’ communities are. This strikes me as, paradoxically, both obvious and alarming. In our market research, and. Feed for this Entry.
zebrabites.wordpress.com
The cornerstone | ZEBRA BITES
https://zebrabites.wordpress.com/2010/05/14/the-cornerstone
The age of conversation 3; it’s time to get busy! And now, the bedrock. 8216;One big focus group’. I’ve heard this term thrown around a bit (Google it) to describe ‘naturally occurring’ conversations on the internet as a rich source of customer insight. It annoys me. Listening to/gathering online content is absolutely nothing like a focus group. And various factors will shape that effort, such as the intended or perceived audience, the perceived importance of that audience, the background and motivation ...
zebrabites.wordpress.com
Bang bang | ZEBRA BITES
https://zebrabites.wordpress.com/2010/01/19/bang-bang
Seeing the bigger picture. Do you agree or disagree with the following statement? Data quality is critically compromised when double-barreled questions/statements are used in market research surveys and researchers who write them into their surveys should be shot. Filed under: Market Research. 9 Responses to “Bang bang”. Feed for this Entry. Neither agree nor disagree…. Agree A good researcher would (or should) know better. Shooting the offenders might be a bit extreme, though.😉. Uburoi – LOL. You are c...
zebrabites.wordpress.com
Buzz off, I’m eating my dinner. | ZEBRA BITES
https://zebrabites.wordpress.com/2009/09/22/buzz-off-im-eating-my-dinner
Who are these people? Buzz off, I’m eating my dinner. Continuing with the # stuffiwonder. The telephone vs online survey debate. The one that goes;. Given that everyone’s moving from landline to mobile/cell these days, telephone survey sample representivity is seriously compromised . More often than not (and, of course, depending on who’s doing the debating), it ends with a nod to online panel surveys. In this context, they’re probably just as good as if not. Than telephone surveys . Well, I don’t know.
zebrabites.wordpress.com
Four to start | ZEBRA BITES
https://zebrabites.wordpress.com/2009/07/11/four-to-start
On my side of the fence (beautiful). Following on from my last post. Here’s the second question and answer…. Q2 Are there any lingering misconceptions that marketers attach to market research? A: Four misconceptions de jour;. That online research is quicker and cheaper. It usually isn’t if it’s done well. The technology doesn’t provide the value. It’s the. That provides the value. And that’s what takes thinking and time (note, I can only really speak for qualitative here). Filed under: Market Research.
SOCIAL ENGAGEMENT