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Call Tracking Blog for Direct Response and Per Inquiry Ad Agencies | Lead Management
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Direct Response Marketing Blog. Call Screening vs. Call Blocking. Posted by Jessica Metz. Oct 3, 2014 9:30:00 AM. There is more than one way to eliminate these callers efficiently and in the fairest way to the caller, because after all, they did hear your spot and are responding as they were intended to (this means your creative worked! Brokering Phone Calls: Pre-qualification and Price Auctioning. Posted by Jessica Metz. Mar 19, 2014 9:30:00 AM. Buying and selling phone leads? Zenith Media Tracking has ...
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Campaign Metrics: Are you analyzing too much or not enough?
http://blog.zenithmediatracking.com/campaign-metrics-are-you-analyzing-too-much-or-not-enough
Direct Response Marketing Blog. Campaign Metrics: Are you analyzing too much or not enough? Feb 4, 2015 10:30:00 AM. Without measurement, there is no way to understand your advertising campaign results. And without that knowledge, it is impossible to improve your campaign. We may all be able to agree that analysis is necessary, but what to focus on can be confusing. Station A could generate double the calls as station B, but those calls came in when the call center was busy, causing the conversion level ...
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Call Tracking Blog for Direct Response and Per Inquiry Ad Agencies | Jessica Metz
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Direct Response Marketing Blog. Post Logs: A DR Media Buyer's Best Friend. Posted by Jessica Metz. Mar 23, 2015 9:30:00 AM. Post logs are a report from the station showing if and when your media spots actually ran. Because we face far less than 100% clearance on DR media schedules, and often buy broad rotators instead of specific shows/programs, it is impossible to know the times and clearance level ahead of time. Campaign Metrics: Are you analyzing too much or not enough? Posted by Jessica Metz. There i...
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Curing Call Confusion: Test Dialing 101
http://blog.zenithmediatracking.com/curing-call-confusion-test-dialing-101
Direct Response Marketing Blog. Curing Call Confusion: Test Dialing 101. Jun 19, 2014 10:59:48 AM. The first step to truly managing your campaign call routing is test dialing. It may be a nuisance, and it’s often overlooked, but is quite possibly the most important thing you can do to ensure success. Let’s face it, without a properly operating telephone call, advertising dollars go to waste and revenue is lost. Detailing what you find and when will help tremendously if there is an issue that needs to be ...
blog.zenithmediatracking.com
Call Tracking Blog for Direct Response and Per Inquiry Ad Agencies | Media Buying
http://blog.zenithmediatracking.com/topic/media-buying
Direct Response Marketing Blog. Post Logs: A DR Media Buyer's Best Friend. Posted by Jessica Metz. Mar 23, 2015 9:30:00 AM. Post logs are a report from the station showing if and when your media spots actually ran. Because we face far less than 100% clearance on DR media schedules, and often buy broad rotators instead of specific shows/programs, it is impossible to know the times and clearance level ahead of time. Campaign Metrics: Are you analyzing too much or not enough? Posted by Jessica Metz. Buying ...
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Hispanic Market Advertising
http://blog.zenithmediatracking.com/hispanic-market-advertising
Direct Response Marketing Blog. Jan 5, 2015 9:30:00 AM. The Hispanic media market is not to be ignored. If your product or service is relevant to Spanish speakers, marketing to them is a must. This is especially true in markets like Miami (where the Hispanic population is high), but even if you are buying media on a national scale, this group is growing nationwide and overlooking them will be a detriment to your campaign. Some reasons why the Hispanic market is so important:. Your competition is there!
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Dynamic Routing: We'll have our system talk to your system
http://blog.zenithmediatracking.com/dynamic-routing-well-have-our-system-talk-to-your-system
Direct Response Marketing Blog. Dynamic Routing: We'll have our system talk to your system. Jun 11, 2014 10:42:55 AM. Sure, a phone call can be routed to another number, through an IVR, or even by geographic location. And there are lots of routing rules to apply, like time of day, volume, monetary considerations, and allocation percentages. These are all parameters set ahead of the campaign, and although they can be changed at any time, they do remain static until manual intervention takes place. Zenith ...
blog.zenithmediatracking.com
Call Tracking Blog for Direct Response and Per Inquiry Ad Agencies | Advertising ROI
http://blog.zenithmediatracking.com/topic/advertising-roi
Direct Response Marketing Blog. Campaign Metrics: Are you analyzing too much or not enough? Posted by Jessica Metz. Feb 4, 2015 10:30:00 AM. Without measurement, there is no way to understand your advertising campaign results. And without that knowledge, it is impossible to improve your campaign. We may all be able to agree that analysis is necessary, but what to focus on can be confusing. Monetizing Misdials: Putting Dirty Numbers to Work. Posted by Jessica Metz. Apr 22, 2014 9:00:00 AM. The audio files...
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