15 ideas: The Benefits of Specificity
The Benefits of Specificity. When we first look at ideas for new campaigns, we look at them in simple statement form. No scripts (even if TVCs are a big part of the media mix), no layouts, no prototypes, and certainly no "here's a little something a production company and I threw together." Just a description. And one of the things we look for in those descriptions is specificity. Something that's ownable. (We define it as, "It's not ownable unless it's Google-able."). All impressive qualities, to be sur...
15 ideas: Life after 140 characters
Life after 140 characters. I like information coming by way of news tickers and tweets, to the point where I'd rather see the infographic than read the study. Perhaps to balance out the shallowness, I've recently developed an addiction to Longreads. And I'd highly recommend you do so as well. How the term Kobe beef doesn't mean anything. What Swaziland is doing to attract tourists. How Nashville lost its stranglehold on the country music scene back in the 70s. A first-hand account of the Joplin tornadoes.
15 ideas: Watching Word of Mouth
Watching Word of Mouth. A couple years ago, one of our writers had an interesting idea: Let's release a piece of content online and visualize how it's spreading. Which social network would be most influential? Would the people who are most responsible for the spread have the highest Klout scores? What time of day or week would it be most likely to be shared? Oh, so much to learn. But each time it was discussed, the idea always had one big hole: We never had the right content. 15 ideas works with forward-...
15 ideas: Happy Easter
You see that potato chip? Subscribe to: Post Comments (Atom). 15 ideas works with forward-planning, value-oriented thought leaders to champion strategic initiatives and provide scaleable synergistic cross-platform solutions. Cloud computing. Have more time to kill? Link with me on LinkedIn. Follow me on Twitter. View my work at 15-ideas. The top 5 posts as chosen by readers and spam bots. 1) the 2-dept ad agency. The chicagoans for rio. Can't keep anything to yourself?
15 ideas: Attending Barely Understandable Sporting Events
Attending Barely Understandable Sporting Events. Of course, that event was downright riveting compared to another sporting event I attended recently. I was in Melbourne, Australia and Victoria was playing its rival state, New South Wales, in a cricket test at the famous Melbourne Cricket Ground. I scrambled to arrive a half hour after the event had started, but I needn't have rushed. Here's what I, and a dozen or so others, saw:. Ongrats to the Tour's. Labels: melbourne cricket grounds.
15 ideas: On Agency Collaborations
Collaborating with other agency partners is something I'm particularly well-versed at. (At which I'm well-versed? Damn you, proper English.) So it was pretty easy to write an opinion piece for Campaign Asia this week, titled How Agencies Can Collaborate Better (No Seriously). For subscribers, you can enjoy leisurely. For non-subscribers, it's live for 72 hours; 12 of which have already passed. (Damn you, time difference.) So read quickly, won't you? How agencies can collaborate better.
15 ideas: Sonya and the high bar
Sonya and the high bar. Tomorrow night, our agency is hosting the Chicago edition of this year's Portfolio Night. Portfolio Night is a worldwide event that matches aspiring creatives with local creative directors, created by our friends at IHAVEANIDEA. To promote the event, I was asked to answer a few questions and give advice. One of the pieces of advice I mentioned. I turned in my Portfolio Night answers last Monday morning. Later that day, I heard the sad news that Sonya had passed away. I nev...15 id...
15 ideas: The Art of Pointing
The Art of Pointing. In case neither of you knew, I'm a big fan of side projects. They foster a learning culture, they attract attention, and they're fun. These three benefits are apparent in Pointer Pointer. A side project from Amsterdam's Moniker. Design studio. Basically, you move your curser, and the site loads a picture of a person pointing at your curser. Simple, stupid, addicting. Fun stuff, Moniker. Side projects are the best. Subscribe to: Post Comments (Atom). Have more time to kill?
15 ideas: Brand Cars
I was at a party recently, talking to a girl who used to drive the Oscar Meyer Wienermobile (shown here on the New Jersey Turnpike which always makes things look cooler). Obviously, it was a very fancy party. After discussing the surprisingly little amount of training required to drive the Wienermobile, we debated which branded vehicle would be the all-time coolest to drive. Here are our top 3:. 3) Oscar Meyer Wienermobile. Before we get to number one, let me just clarify 1) we overlooked the Popemobile.
15 ideas: The Unfortunate Ad Placement of the Week Award goes to...
The Unfortunate Ad Placement of the Week Award goes to. Acura At last week's Pitchfork Festival. In Chicago, Acura's branded tent capped an intimidating row of port-a-potties. I don't think any damage was done to the brand, however. It's doubtful there were too many Acura buyers in the audience to begin with. Unfortunate placement of marketing. Subscribe to: Post Comments (Atom). Have more time to kill? Link with me on LinkedIn. Follow me on Twitter. View my work at 15-ideas. 1) the 2-dept ad agency.