makethesale.blogspot.com
Sales Talk: Why Sales and Marketing Need to Get Along
http://makethesale.blogspot.com/2008/10/why-sales-and-marketing-need-to-get.html
Tips, tricks, and industry talk about making the sale. Monday, October 27, 2008. Why Sales and Marketing Need to Get Along. A few days ago, I was participating in a conference call with a prospect, and we were giving a presentation of an on-demand application. We offer that allows a company's sales staff to send out variable, custom direct marketing materials. The prospect said something I found interesting, "Let's talk again once we have separated sales from marketing.". Second, because sales and market...
makethesale.blogspot.com
Sales Talk: March 2009
http://makethesale.blogspot.com/2009_03_01_archive.html
Tips, tricks, and industry talk about making the sale. Wednesday, March 4, 2009. Say "Hello" to Your Customers. I recently read an article about the amazing benefits of one simple act: saying "hello." (You can read the entire article on the Reader's Digest website. The author did an experiment spending one month saying hello to everyone he met. He made some interesting discoveries. And, he discovered that sometimes the people he might not normally acknowledge were the chattiest after he took the initial ...
makethesale.blogspot.com
Sales Talk: Selling in a Down Economy
http://makethesale.blogspot.com/2008/10/selling-in-down-economy.html
Tips, tricks, and industry talk about making the sale. Friday, October 3, 2008. Selling in a Down Economy. How do you sell when times are tight and people are nervous? A down economy creates an opportunity for smart salespeople to grow their business and even thrive. So, what can you do? Now is the time to take a hard look at your sales efforts and see how you can adjust your strategy to maximize opportunities. Here are 5 strategies to help you sell in a down economy:. 1 Maximize each lead. As many of yo...
makethesale.blogspot.com
Sales Talk: Yes, Go After Your Competitors' Customers
http://makethesale.blogspot.com/2009/04/yes-go-after-your-competitors-customers.html
Tips, tricks, and industry talk about making the sale. Wednesday, April 1, 2009. Yes, Go After Your Competitors' Customers. Is it proper etiquette to try and grab customers from your competitors during a recession? Any time is the right time to go after market share. Times are tough, right? How can you get your competition's customers to switch to you? Here are some dos and don'ts for keeping it classy while gaining more customers. DO continue your marketing efforts. DON'T target your competitors by name.
allegrodiscussions.blogspot.com
Allegro Marketing Discussions: Let's Bring Creative Back
http://allegrodiscussions.blogspot.com/2009/03/lets-bring-creative-back.html
Expert answers to your direct marketing questions. Tuesday, March 24, 2009. Let's Bring Creative Back. When I was in college, I took an advertising class that delved into the history and evolution of advertising. The professor reviewed advertising creative - copy and design - through the decades. His theory was that every other decade, advertising and marketing experienced a highly strategic and creative burst of energy followed by a decade with less creative focus. Take a trip through the decades with me.
allegrodiscussions.blogspot.com
Allegro Marketing Discussions: August 2008
http://allegrodiscussions.blogspot.com/2008_08_01_archive.html
Expert answers to your direct marketing questions. Tuesday, August 19, 2008. What are "Best Practices" for Email Marketing? You may send and receive 100 emails at work every day. You may forward jokes to friends. You might even keep in touch with your grandma or favorite aunt. Email is an important part of our lives. And, in just 13 short years, email has evolved into a powerful direct marketing tool. According to eMarketer, 147 million people across the country use email almost every day. You have a ver...
allegrodiscussions.blogspot.com
Allegro Marketing Discussions: Do You Have Too Many "Cars" In Your Product Line?
http://allegrodiscussions.blogspot.com/2009/01/do-you-have-too-many-cars-in-your.html
Expert answers to your direct marketing questions. Friday, January 16, 2009. Do You Have Too Many "Cars" In Your Product Line? Can you guess how many car and truck models are sold by General Motors, Ford, and Chrysler? According to a recent New York Times article, there are 112 models spread out among 15 brands in the United States. On the other hand, Toyota, Honda, and Nissan - the top three import automakers - have about half as many options with 58 models and only seven brands. As a marketing professi...
allegrodiscussions.blogspot.com
Allegro Marketing Discussions: November 2008
http://allegrodiscussions.blogspot.com/2008_11_01_archive.html
Expert answers to your direct marketing questions. Wednesday, November 5, 2008. Should You Green Up Your Direct Marketing? I've been reading about green direct marketing lately. There seem to be two distinct views about the idea of greening up direct mail. One side thinks that "green direct mail" is an oxymoron. The other side says that it's worth taking a look at your direct marketing efforts and finding ways you can improve your green marketing efforts. Office Depot offers an assortment of products wit...
allegrodiscussions.blogspot.com
Allegro Marketing Discussions: Should You Green Up Your Direct Marketing?
http://allegrodiscussions.blogspot.com/2008/11/should-you-green-up-your-direct.html
Expert answers to your direct marketing questions. Wednesday, November 5, 2008. Should You Green Up Your Direct Marketing? I've been reading about green direct marketing lately. There seem to be two distinct views about the idea of greening up direct mail. One side thinks that "green direct mail" is an oxymoron. The other side says that it's worth taking a look at your direct marketing efforts and finding ways you can improve your green marketing efforts. Office Depot offers an assortment of products wit...
allegrodiscussions.blogspot.com
Allegro Marketing Discussions: July 2008
http://allegrodiscussions.blogspot.com/2008_07_01_archive.html
Expert answers to your direct marketing questions. Friday, July 11, 2008. Is It Okay to Break the Rules? Rules are made to be broken. At least, that’s the way the old saying goes. Many so-called “rules” are simply guidelines for what most people think is acceptable. For instance, you should change your car’s oil every 3,000 miles. Always put your napkin in your lap at dinner. Only wear white shoes in the summer. If you break these rules, what’s the worst that could happen? What about in direct marketing?
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