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Thoughts on association publishing: Typesetting Evolution, Part 2
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Monday, June 8, 2009. Typesetting Evolution, Part 2. IBM entered the typesetting market with the introduction of its Selectric Composer. Utilizing a m. What are your earliest memories of typesetting systems? Join the conversation here or visit us at http:/ www.AdSalesExperts.net/. Subscribe to: Post Comments (Atom). Olney, MD, United States. With over 25 years of experience in the sale of print and we...
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Thoughts on association publishing: Selling Your Association’s Product on the Time Continuum
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Tuesday, June 9, 2009. Selling Your Association’s Product on the Time Continuum. Want to learn more or discuss your advertising sales challenges? Visit us at http:/ www.adsalesexperts.net/. Labels: ad sales strategy. Subscribe to: Post Comments (Atom). Olney, MD, United States. View my complete profile. December 4 - December 11. August 21 - August 28. June 19 - June 26. June 12 - June 19. May 24 - May...
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Thoughts on association publishing: It’s Inefficient, Expensive, and it Works
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Wednesday, June 24, 2009. It’s Inefficient, Expensive, and it Works. Advertising sales is a numbers game, right? Are you using the social networking tools effectively? Would a blog support your sales efforts and what content should it have? Should you depend on telephone sales alone? Successful advertising sales, like sales of any product, is built on personal relationships between the seller and his ...
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Thoughts on association publishing: Print Is Not Dead
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Wednesday, June 3, 2009. Print Is Not Dead. I've just published the following article which appears in. The Capitol Communicator at http:/ www.capitolcommunicator.com/. For more, contact Robert Silverstein, principal, Advertising Sales Experts, Inc. ( http:/ www.adsalesexperts.net/. Subscribe to: Post Comments (Atom). Olney, MD, United States. View my complete profile. December 4 - December 11.
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Thoughts on association publishing: From Galley to Page
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Saturday, June 20, 2009. From Galley to Page. Each column was created by cutting the galleys to the specific length of each column and. Rules and boxes were created using a variety of products including some called Formaline. Available in a wide variety of sizes and designs, think of it as the rules that are available in InDesign, but. Other tools we used included the Haberule (used to measure leading...
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Thoughts on association publishing: Summer Tasks
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Wednesday, June 17, 2009. Although most of us think of summer as the time to kick back, take things a little easier, and enjoy some much-needed time off, it is also the time of year to get ready for the important fall selling season. Following are some of the important things you should look at in the coming months as you prepare for 2010 sales:. If so, by how much? Enjoy the summer, but also plan ahe...
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Thoughts on association publishing: Throwing Away My T-Square
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Tuesday, July 7, 2009. Throwing Away My T-Square. This is the last in a series of postings I will write about the history of typesetting as I have witnessed it throughout my career in publishing. Please share your comments with me here or visit us at www.AdSalesExperts.net. July 24, 2009 at 10:40 AM. But I, for one, have never disposed of my X-Acto knife! January 5, 2011 at 8:13 PM. June 19 - June 26.
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Thoughts on association publishing: The Advent of Phototypesetting
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Monday, June 15, 2009. The Advent of Phototypesetting. The typesetting systems described in previous postings all have had one thing in common: the image of each character was created by a font striking a black ribbon and imp. Rinting the character on plain white paper. Although this produced sharp type, it was limited in. Or on Twitter at http:/ www.twitter.com/adsalesexperts. June 17, 2009 at 4:03 PM.
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Thoughts on association publishing: The Condensed Version of Why RD Failed
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Thoughts on association publishing. A discussion area and resource about issues facing publishers today. Tuesday, August 18, 2009. The Condensed Version of Why RD Failed. I just read that the company that publishes Reader’s Digest magazine is filing for chapter 11 bankruptcy. Citing a decline in circulation and an inability to fully finance its debt, the company will undergo a corporate reorganization and hopes to emerge from bankruptcy in a strong enough position to continue to survive. With over 25 yea...