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AdStripping

Is this one of the reasons why eMailers fail to deliver? Here's a bummer with Electronic Direct Mail (EDMs) or eMailers that's oft repeated. I got this in mail today with this hook: " Opt for 25 years of fun-filled holidays in beautiful locations at today's prices. Ask for the Sterling Holidays Vacation Ownership plan. And the carrot - EMI starting at Rs.3011. Never mind the sterile line " The best way to enjoy your vacation is to own it. I would have imagined that after selling me on fun-filled holidays...

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AdStripping | adstripping.blogspot.com Reviews
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Is this one of the reasons why eMailers fail to deliver? Here's a bummer with Electronic Direct Mail (EDMs) or eMailers that's oft repeated. I got this in mail today with this hook: Opt for 25 years of fun-filled holidays in beautiful locations at today's prices. Ask for the Sterling Holidays Vacation Ownership plan. And the carrot - EMI starting at Rs.3011. Never mind the sterile line The best way to enjoy your vacation is to own it. I would have imagined that after selling me on fun-filled holidays...
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1 pin it now
2 emailer
3 landing page
4 and the design
5 twitter this
6 2 comments
7 labels advertising
8 e mailer
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10 instinctive traveller
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AdStripping | adstripping.blogspot.com Reviews

https://adstripping.blogspot.com

Is this one of the reasons why eMailers fail to deliver? Here's a bummer with Electronic Direct Mail (EDMs) or eMailers that's oft repeated. I got this in mail today with this hook: " Opt for 25 years of fun-filled holidays in beautiful locations at today's prices. Ask for the Sterling Holidays Vacation Ownership plan. And the carrot - EMI starting at Rs.3011. Never mind the sterile line " The best way to enjoy your vacation is to own it. I would have imagined that after selling me on fun-filled holidays...

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adstripping.blogspot.com adstripping.blogspot.com
1

AdStripping: This is (digital) enticement...

http://adstripping.blogspot.com/2010/08/this-is-digital-enticement.html

This is (digital) enticement. And Citibank has got it down pat to the last detail. Well almost. I would have liked fine line separators between offers to accentuate each that much more. But "culinary drives"? That bit of copy could have been put better. That said, the mailer is truly appetizing. Target achieved. They almost had me reaching for my card. Or should it have been bigger? Or of an unusual shape? I'm not sure. These are just musings. Posted by Instinctive Traveller. Chennai, Tamil Nadu, India.

2

AdStripping: Boo! Boo! Yahoo... II

http://adstripping.blogspot.com/2009/08/boo-boo-yahoo-ii.html

I'd posted in March 2009. About the closure of Yahoo! Briefcase. Barely 5 months later here I am posting about the closure of Yahoo! 360°. I quote their mail to me:. We will be officially closing Yahoo! 360° on July 13, 2009, to focus our efforts on making your new profile on Yahoo! The place where you connect with the people who matter to you most. As a result, you will need to move your 360° information to your new profile before this date. After July 12, 2009, your content on Yahoo! Ads of the World.

3

AdStripping: Sometimes you can't achieve online, what you could achieve in print

http://adstripping.blogspot.com/2010/08/sometimes-you-cant-achieve-online-what.html

Sometimes you can't achieve online, what you could achieve in print. We open each mailer with one question in mind - what's in it for me? So when you get a mail with a subject line that reads 'Airtel On Your Side'. What would you expect? Self-congratulatory PR and marketing drivel? Here's Airtel doing just that. And in the process letting me know that because of me, they are numero uno. That they are the fifth best technology company in the world et al. But, again, what's in it for me? Ads of the World.

4

AdStripping: Why you should never use the word 'discipline' in financial advertising

http://adstripping.blogspot.com/2010/07/why-you-should-never-use-word.html

Why you should never use the word 'discipline' in financial advertising. 8226; Because you would be talking down to a grown-up, which you wouldn't want to do as a smart marketer. 8226; Because it simply reminds a grown-up that he or she is possibly undisciplined, which is something he or she wouldn't want to admit even to themselves. 8226; Because, in a majority of cases, it tells a grown-up at an un-solicited moment that he or she could have done better in life…. Posted by Instinctive Traveller.

5

AdStripping: Nothing like making the best of the web... like Bakon does

http://adstripping.blogspot.com/2010/08/nothing-like-making-best-of-web-like.html

Nothing like making the best of the web. like Bakon does. How often do you see a brand using the web as an enabling tool? Yes, there are various instances. But here's one that's stand-out different. Bakon Vodka (that's bacon flavored vodka) has a whole page of print-ready posters, sell sheets and shelf talkers (POPs in short) right there on their website. That's enablement. You can check them out here. Posted by Instinctive Traveller. Subscribe to: Post Comments (Atom). Chennai, Tamil Nadu, India.

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kettle and mug: Blundering Bush Calls Pope ‘Sir’!

http://kettleandmug.blogspot.com/2007/06/blundering-bush-calls-pope-sir_10.html

Ummm you don't think the kettle had much to tell the mug, do you? Blundering Bush Calls Pope ‘Sir’! Only Bush can manage to call the Pope ‘Sir’ and then go on to describe him as “very smart”. So, ok, The Bush didn’t tell the pontiff that he’s a darn nice man or whack his back but he came close, don’t you think? This man… this president has been blundering for long now. And the world’s been rolling in the isles. Sample this:. What in the good Lord’s name are suiciders? Never mind. Here’s another:. Now was...

kettleandmug.blogspot.com kettleandmug.blogspot.com

kettle and mug: Pongal

http://kettleandmug.blogspot.com/2007/01/pongal_17.html

Ummm you don't think the kettle had much to tell the mug, do you? Ever wondered what we do for the Pongal festival that falls in January every year? Interesting, isn’t it? Pongal is a festival. As well as a popular breakfast dish. Posted by Instinctive Traveller. Subscribe to: Post Comments (Atom). About This Blog - My 1st Post. A lot many things brew in Tea Rooms. Some savoury and some bitter. Yet some others, bitter sweet. What’s that I smell now? Now was that a pun? I haven’t thought that one out.

kettleandmug.blogspot.com kettleandmug.blogspot.com

kettle and mug: The best advice ever?

http://kettleandmug.blogspot.com/2010/03/best-advice-ever.html

Ummm you don't think the kettle had much to tell the mug, do you? The best advice ever? Posted by Instinctive Traveller. Subscribe to: Post Comments (Atom). About This Blog - My 1st Post. A lot many things brew in Tea Rooms. Some savoury and some bitter. Yet some others, bitter sweet. What’s that I smell now? I smell a new blog. Perhaps it will be one that will see a lot of steam rising. “. Now was that a pun? 8221; you’d ask. Frankly, I don’t know. But I’m excited just as well. Written in December 2004].

kettleandmug.blogspot.com kettleandmug.blogspot.com

kettle and mug: Jack Sparrow's Back!

http://kettleandmug.blogspot.com/2007/01/jack-sparrows-back.html

Ummm you don't think the kettle had much to tell the mug, do you? Look what I saw from across the Marina this morning. My jaw almost dropped. Jack Sparrow. forgive me. It was only a few days before that I was wondering. If the Captain would be back. And then I see this! This ship here is supposed to be the world's largest sailing wooden replica - the Swedish vessel Gotheborg. And she's sailed into Chennai as part of a 10-day Sweden Comes to Chennai programme. The Gotheborg. Was the Captain Swedish? Excit...

mypaintscribbles.blogspot.com mypaintscribbles.blogspot.com

My Paint Scribbles: Paint scribble - 1

http://mypaintscribbles.blogspot.com/2010/08/blog-post_721.html

Paint scribble - 1. Chennai, Tamil Nadu, India. View my complete profile. Footloose on a Banana Peel. Simple template. Template images by gaffera.

rajeshrajoo.blogspot.com rajeshrajoo.blogspot.com

Best of Rajesh Rajoo: How To Fart And Not Get Caught - II

http://rajeshrajoo.blogspot.com/2009/07/how-to-fart-and-not-get-caught-ii.html

Best of Rajesh Rajoo. The best of all my writings from all my other blogs. Warning! Includes poems too, if you can bear it. Monday, July 27, 2009. How To Fart And Not Get Caught - II. Oh good, the launch pad (the poop ‘n’ pee place u *#@ ) is free. And whoopee! There’s no one around. But! What’s that noise? Maybe you’re imagining things. Remember, when you’re all filled up and ready for release, there’s a chance that the gases could, you know… get osmotic. Ok Ok That fierce nodding says it all. Let&#8217...

rajeshrajoo.blogspot.com rajeshrajoo.blogspot.com

Best of Rajesh Rajoo: Stingy Vocabulary

http://rajeshrajoo.blogspot.com/2009/05/stingy-vocabulary.html

Best of Rajesh Rajoo. The best of all my writings from all my other blogs. Warning! Includes poems too, if you can bear it. Tuesday, May 26, 2009. The whole affair was a façade, a smokescreen to prolong his stay in office and lessen the accruing damage. But Nixon was only getting deeper into the dirt he’d gotten himself into and by God, did it smell to the high heavens! Florentyna followed the charade closely thinking: “. There was a knock on the door. What a sham…. 8221; as I opened the door. Gent walks...

rajeshrajoo.blogspot.com rajeshrajoo.blogspot.com

Best of Rajesh Rajoo: DVD Only Saar!

http://rajeshrajoo.blogspot.com/2009/05/dvd-only-saar.html

Best of Rajesh Rajoo. The best of all my writings from all my other blogs. Warning! Includes poems too, if you can bear it. Monday, May 25, 2009. Gent walks into a store in Bangalore. I need a blank DVD" he says at the counter. The young chappie behind nods his head wisely, apprises Gent for a fraction and then vanishes into the inner recesses of the store. As Gent looks around the store, wondering how long it would take, he hears a slap on the counter. However that didn’t look like a DVD to Gent. Let&#8...

rajeshrajoo.blogspot.com rajeshrajoo.blogspot.com

Best of Rajesh Rajoo: Closed Doors

http://rajeshrajoo.blogspot.com/2009/05/closed-doors.html

Best of Rajesh Rajoo. The best of all my writings from all my other blogs. Warning! Includes poems too, if you can bear it. Thursday, May 21, 2009. Give me that coffin-feeling. Colder than death itself. Let in the warm sunshine. And the mellow air. Let the cat walk in. Without a thought or care. Don’t wait to knock. I know you’re here. Come in, do. You need not fear. Are not for me. Let in the sweet odour. Let in the breeze. I’ve thrown out the. Along with the keys. No They’re not for me. All you need to .

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AdStripping

Is this one of the reasons why eMailers fail to deliver? Here's a bummer with Electronic Direct Mail (EDMs) or eMailers that's oft repeated. I got this in mail today with this hook: " Opt for 25 years of fun-filled holidays in beautiful locations at today's prices. Ask for the Sterling Holidays Vacation Ownership plan. And the carrot - EMI starting at Rs.3011. Never mind the sterile line " The best way to enjoy your vacation is to own it. I would have imagined that after selling me on fun-filled holidays...

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