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AdStripping: Sitting around makes Jack a dull boy

http://adstripping.blogspot.com/2009/03/sitting-around-makes-jack-dull-boy.html

Sitting around makes Jack a dull boy. If you've straddled both offline and online advertising, you'll notice that the playing fields are different in each case. Of all the differences, this one's the biggest - idle time. You find yourself sitting idle more than you used to in the offline/mainline space. Q: What do you do then? Posted by Instinctive Traveller. Subscribe to: Post Comments (Atom). Chennai, Tamil Nadu, India. View my complete profile. Ads of the World.

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AdStripping: Why you should never use the word 'discipline' in financial advertising

http://adstripping.blogspot.com/2010/07/why-you-should-never-use-word.html

Why you should never use the word 'discipline' in financial advertising. 8226; Because you would be talking down to a grown-up, which you wouldn't want to do as a smart marketer. 8226; Because it simply reminds a grown-up that he or she is possibly undisciplined, which is something he or she wouldn't want to admit even to themselves. 8226; Because, in a majority of cases, it tells a grown-up at an un-solicited moment that he or she could have done better in life…. Posted by Instinctive Traveller.

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AdStripping: This is (digital) enticement...

http://adstripping.blogspot.com/2010/08/this-is-digital-enticement.html

This is (digital) enticement. And Citibank has got it down pat to the last detail. Well almost. I would have liked fine line separators between offers to accentuate each that much more. But "culinary drives"? That bit of copy could have been put better. That said, the mailer is truly appetizing. Target achieved. They almost had me reaching for my card. Or should it have been bigger? Or of an unusual shape? I'm not sure. These are just musings. Posted by Instinctive Traveller. Chennai, Tamil Nadu, India.

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AdStripping: Nothing like making the best of the web... like Bakon does

http://adstripping.blogspot.com/2010/08/nothing-like-making-best-of-web-like.html

Nothing like making the best of the web. like Bakon does. How often do you see a brand using the web as an enabling tool? Yes, there are various instances. But here's one that's stand-out different. Bakon Vodka (that's bacon flavored vodka) has a whole page of print-ready posters, sell sheets and shelf talkers (POPs in short) right there on their website. That's enablement. You can check them out here. Posted by Instinctive Traveller. Subscribe to: Post Comments (Atom). Chennai, Tamil Nadu, India.

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AdStripping: Boo! Boo! Yahoo...

http://adstripping.blogspot.com/2009/03/boo-boo-yahoo.html

I'm not sure what Yahoo is up to. Here's quoting their mail:. We will officially close Yahoo! Briefcase on March 30, 2009. Until then, we are offering you the opportunity to download your files back to your computer. You need to take action before we close, after which any files remaining on Yahoo! Briefcase will be deleted and no longer accessible.". Earlier it was Yahoo! Photos. I know. I lost a few albums. Is not for me if I'm going to store something. I use Yahoo! Posted by Instinctive Traveller.

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AdStripping: Blind Spots. Ouch! I missed that!

http://adstripping.blogspot.com/2010/02/blind-spots-ouch-i-missed-that.html

Blind Spots. Ouch! Here's a typical example of a blind spot. And this is on TwitSnaps Videos. They apparently wanted to make known their new functionality which involves adding your own category to your video. Recall that when you upload a picture or a video on any social networking website, you need to slot it into a category? There below all the required fields and text boxes I chanced, literally chanced upon a red banner ad proclaiming "NOW! Create your own Category. Posted by Instinctive Traveller.

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AdStripping: Boo! Boo! Yahoo... II

http://adstripping.blogspot.com/2009/08/boo-boo-yahoo-ii.html

I'd posted in March 2009. About the closure of Yahoo! Briefcase. Barely 5 months later here I am posting about the closure of Yahoo! 360°. I quote their mail to me:. We will be officially closing Yahoo! 360° on July 13, 2009, to focus our efforts on making your new profile on Yahoo! The place where you connect with the people who matter to you most. As a result, you will need to move your 360° information to your new profile before this date. After July 12, 2009, your content on Yahoo! Ads of the World.

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AdStripping: Sometimes you can't achieve online, what you could achieve in print

http://adstripping.blogspot.com/2010/08/sometimes-you-cant-achieve-online-what.html

Sometimes you can't achieve online, what you could achieve in print. We open each mailer with one question in mind - what's in it for me? So when you get a mail with a subject line that reads 'Airtel On Your Side'. What would you expect? Self-congratulatory PR and marketing drivel? Here's Airtel doing just that. And in the process letting me know that because of me, they are numero uno. That they are the fifth best technology company in the world et al. But, again, what's in it for me? Ads of the World.