analyticsapprentice.blogspot.com
The Web Analytics ApprenticeA blog about Web analytics, web metrics and SEO by a WVU IMC student.
http://analyticsapprentice.blogspot.com/
A blog about Web analytics, web metrics and SEO by a WVU IMC student.
http://analyticsapprentice.blogspot.com/
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The Web Analytics Apprentice | analyticsapprentice.blogspot.com Reviews
https://analyticsapprentice.blogspot.com
A blog about Web analytics, web metrics and SEO by a WVU IMC student.
analyticsapprentice.blogspot.com
The Web Analytics Apprentice: Content First, Then Conversation
http://www.analyticsapprentice.blogspot.com/2012/11/content-first-then-conversation.html
The Web Analytics Apprentice. Saturday, November 10, 2012. Content First, Then Conversation. Picture this: You arrive at a networking event or cocktail party and strike up a conversation with another guest. You trade elevator speeches about your jobs. You chat about the weather. You move on. It’s awkward. We’ve all been there. This analogy demonstrates why content should come before. Web marketer Scott Hepburn (2009) points out that, like at a cocktail party, the conversations brands engage in on social ...
The Web Analytics Apprentice: Google Analytics — The Experiment
http://www.analyticsapprentice.blogspot.com/2012/11/google-analytics-experiment.html
The Web Analytics Apprentice. Saturday, November 24, 2012. Google Analytics — The Experiment. A brand new blog about a niche topic written by a non-expert does not exactly shoot to page 1 of the search engine results. As such, one interesting report to view is Traffic Sources, as it tells me how my few visitors are finding the blog. Hof, R. (2012, Sept. 25). Google research: No mobile site = lost customers. Forbes. Petrov, A. (2012, July 25). Tracking adjusted bounce rate In Google Analytics [Web...Wilso...
The Web Analytics Apprentice: Do You Have Goals?
http://www.analyticsapprentice.blogspot.com/2012/12/you-have-to-have-goals.html
The Web Analytics Apprentice. Sunday, December 2, 2012. Do You Have Goals? 8220;People with goals succeed because they know where they’re going.”. These wise words were spoken by writer and radio legend. With its robust data collection and reporting capabilities,. On my blog, I used the Filter function to exclude traffic from my own IP address, so that my. Visits to the site are not included in the data. Although the drop in numbers was a blow to my ego, my data is now a more correct representation o...
The Web Analytics Apprentice: December 2012
http://www.analyticsapprentice.blogspot.com/2012_12_01_archive.html
The Web Analytics Apprentice. Saturday, December 8, 2012. Orbitz and The Nerdery. They may have had to endure years of being picked last in gym class, but they are kings of the hill in today’s professional world. Nerds, that is. With rapidly changing technology and a shift from in-store to online shopping, those who are smart and tech-savvy have a lot to offer Internet-based retailers. Global online travel company Orbitz. Links to this post. Sunday, December 2, 2012. Do You Have Goals? Allows a marketer ...
The Web Analytics Apprentice: Orbitz and The Nerdery
http://www.analyticsapprentice.blogspot.com/2012/12/the-nerdery-they-may-have-had-to-endure.html
The Web Analytics Apprentice. Saturday, December 8, 2012. Orbitz and The Nerdery. They may have had to endure years of being picked last in gym class, but they are kings of the hill in today’s professional world. Nerds, that is. With rapidly changing technology and a shift from in-store to online shopping, those who are smart and tech-savvy have a lot to offer Internet-based retailers. Global online travel company Orbitz. If this amount of “surveillance” seems intrusive, keep in mind that Orb...Is a free...
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Behind the Emerald Curtain: If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals
http://emeraldcurtain.blogspot.com/2012/12/if-wizard-is-wizard-who-will-serve.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Sunday, December 9, 2012. If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals. Online shoppers can try wheels virtually, seeing how wheels will look on specific vehicles with an Int...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Taking Action with GA Goals, Funnels, and Filter
http://lookin-out-my-back-door.blogspot.com/2012/12/taking-action-with-ga-goals-funnels-and.html
IMC 642 - Web Metrics. Monday, December 3, 2012. Taking Action with GA Goals, Funnels, and Filter. The fundamental notion behind the use of Google Analytics is that the suite provides statistical information designed to help an individual or an organization meter their website with the end goal of affecting a positive change in its overall web traffic. To begin, a conversion is a web visitor that has moved from one point to another within the website along an expected route and has performed some series ...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Marketing for Non-Profits : Salvation Army
http://lookin-out-my-back-door.blogspot.com/2012/12/marketing-for-non-profits-salvation-army.html
IMC 642 - Web Metrics. Saturday, December 1, 2012. Marketing for Non-Profits : Salvation Army. Since we can now officially say “’Tis the season”, and the red buckets are showing up outside the front doors of a lot of retailers, I’ve decided to write about an interesting campaign I came across a little while back involving the Salvation Army, a Portland, ME marketing firm, and a bit of guerilla marketing. Please check out the original news report video at this link. Salvation Army Red Kettles Set New Reco...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Prénatal Ecommerce Metrics
http://lookin-out-my-back-door.blogspot.com/2012/12/prenatal-ecommerce-metrics.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Google Analytics Custom Reporting
http://lookin-out-my-back-door.blogspot.com/2012/11/google-analytics-custom-reporting.html
IMC 642 - Web Metrics. Monday, November 26, 2012. Google Analytics Custom Reporting. While Google Analytics (GA) is a tool meant for recording and reporting statistical data as it relates to the visitors of just about any website, it proves particularly useful and insightful for blog curators. As blogging is becoming more and more accepted as a form of journalism, and as a means for generating income, the implementation of a tool such as this can only serve to enhance the offering of such outlets. This r...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: December 2012
http://lookin-out-my-back-door.blogspot.com/2012_12_01_archive.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
Behind the Emerald Curtain: Start at the beginning
http://emeraldcurtain.blogspot.com/2012/11/start-at-beginning.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Thursday, November 1, 2012. Start at the beginning. So, where do you start? He offers great insights and step-by-step instructions for setting measurable goals and it's well worth the read. The number of indiv...
Behind the Emerald Curtain: December 2012
http://emeraldcurtain.blogspot.com/2012_12_01_archive.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Sunday, December 9, 2012. If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals. Online shoppers can try wheels virtually, seeing how wheels will look on specific vehicles with an Int...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Important Digital Marketing Metrics
http://lookin-out-my-back-door.blogspot.com/2012/10/important-digital-marketing-metrics.html
IMC 642 - Web Metrics. Tuesday, October 30, 2012. Important Digital Marketing Metrics. As times change and content on the web becomes ever more participatory, the collection and importance of various metrics is likely to change as well. According to Marc Poirier, Chief Marketing Officer of Acquisio. The reasons for which are many but include the following:. A “bounce” from a website is equal to a visitor browsing over and then leaving without exploring other sections of the same domain. A metric such as ...
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analyticsapprentice.blogspot.com
The Web Analytics Apprentice
The Web Analytics Apprentice. Saturday, December 8, 2012. Orbitz and The Nerdery. They may have had to endure years of being picked last in gym class, but they are kings of the hill in today’s professional world. Nerds, that is. With rapidly changing technology and a shift from in-store to online shopping, those who are smart and tech-savvy have a lot to offer Internet-based retailers. Global online travel company Orbitz. Links to this post. Sunday, December 2, 2012. Do You Have Goals? Allows a marketer ...
analyticsarbitrage.blogspot.com
Analytics Arbitrage
In today's semantic web enabled world, there is an imbalance in the information available and the money made from it. The Analytics Arbitrageurs are constantly looking for ways to recognize value in this overlooked 'stock' then swoop in to buy it before everyone else gets the same idea and drives up the price. Welcome to our world. Friday, 12 August 2011. Nike Free Run the City. What would it look like if you took all the data in NYC from Nike and mapped the runs over a year.what would that look like?
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