heronlinespace.blogspot.com
Her Online Space: Walmart's Analytics Help Them Help You [Shop]
http://heronlinespace.blogspot.com/2012/12/walmarts-analytics-help-them-help-you.html
Relevant thoughts.that also happen to be part of a classroom assignment. Monday, December 10, 2012. Walmart's Analytics Help Them Help You [Shop]. Walmart, the nation’s most prolific retailer, has been collecting customer data for years. Walmart saves an estimated 2.5 petabytes of data accumulated from more than 1 million transactions per hour; an increasing amount of these happening online (Lutts , 2012). In many cases, Walmart’s customer information database is chock full of information customers...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Taking Action with GA Goals, Funnels, and Filter
http://lookin-out-my-back-door.blogspot.com/2012/12/taking-action-with-ga-goals-funnels-and.html
IMC 642 - Web Metrics. Monday, December 3, 2012. Taking Action with GA Goals, Funnels, and Filter. The fundamental notion behind the use of Google Analytics is that the suite provides statistical information designed to help an individual or an organization meter their website with the end goal of affecting a positive change in its overall web traffic. To begin, a conversion is a web visitor that has moved from one point to another within the website along an expected route and has performed some series ...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Marketing for Non-Profits : Salvation Army
http://lookin-out-my-back-door.blogspot.com/2012/12/marketing-for-non-profits-salvation-army.html
IMC 642 - Web Metrics. Saturday, December 1, 2012. Marketing for Non-Profits : Salvation Army. Since we can now officially say “’Tis the season”, and the red buckets are showing up outside the front doors of a lot of retailers, I’ve decided to write about an interesting campaign I came across a little while back involving the Salvation Army, a Portland, ME marketing firm, and a bit of guerilla marketing. Please check out the original news report video at this link. Salvation Army Red Kettles Set New Reco...
heronlinespace.blogspot.com
Her Online Space: Video Makes Blogs More Interesting
http://heronlinespace.blogspot.com/2012/12/video-makes-blogs-more-interesting.html
Relevant thoughts.that also happen to be part of a classroom assignment. Saturday, December 1, 2012. Video Makes Blogs More Interesting. As we approach the final home stretch of IMC 642, Web Analytics and SEO, we are being asked to generate more traffic to our fledgling blogs in order to gain a more comprehensive understanding of all of the tools that exist to draw traffic, increase conversions and analyze the success or failure of an online site. At the esteemed West Virginia University. Vlogging is the...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Prénatal Ecommerce Metrics
http://lookin-out-my-back-door.blogspot.com/2012/12/prenatal-ecommerce-metrics.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Google Analytics Custom Reporting
http://lookin-out-my-back-door.blogspot.com/2012/11/google-analytics-custom-reporting.html
IMC 642 - Web Metrics. Monday, November 26, 2012. Google Analytics Custom Reporting. While Google Analytics (GA) is a tool meant for recording and reporting statistical data as it relates to the visitors of just about any website, it proves particularly useful and insightful for blog curators. As blogging is becoming more and more accepted as a form of journalism, and as a means for generating income, the implementation of a tool such as this can only serve to enhance the offering of such outlets. This r...
heronlinespace.blogspot.com
Her Online Space: And The Winner Is...
http://heronlinespace.blogspot.com/2012/11/i-consider-whole-contentconversation.html
Relevant thoughts.that also happen to be part of a classroom assignment. Monday, November 12, 2012. And The Winner Is. I consider the whole content/conversation debate a non-issue because there is no need to take sides. Conversation develops because of content. Conversation that develops about your content among the people that are most important to your brand or business leads to conversion. Neither content nor conversation reigns supreme in the social universe. So in discussing whether content or conve...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: December 2012
http://lookin-out-my-back-door.blogspot.com/2012_12_01_archive.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
heronlinespace.blogspot.com
Her Online Space: No Fear Analytics
http://heronlinespace.blogspot.com/2012/11/no-fear-analytics.html
Relevant thoughts.that also happen to be part of a classroom assignment. Monday, November 26, 2012. My name is Lisa and I have Numerophobia. This means that a few people actually read my entries, though I see that many endured the experience for all of ten seconds. Is a good indicator of stickiness or, put another way, whether the content is interesting and valuable enough to draw readers in deeper. For an established blogger who really has something to say, this is a key performance metric. Are useful m...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Advertising with Facebook and Google
http://lookin-out-my-back-door.blogspot.com/2012/11/advertising-with-facebook-and-google.html
IMC 642 - Web Metrics. Monday, November 12, 2012. Advertising with Facebook and Google. Both Google and Facebook represent veritable behemoths in the age of social content sharing. While Facebook started as a social network, the company as a whole appears to have grand ambitions of creating search functionality that leverages the social graph for dishing up relevant content to users. On the one hand, Google recently passed the “one billion unique visitors per month” threshold (Young, 2011). Without a sol...
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