emeraldcurtain.blogspot.com
Behind the Emerald Curtain: If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals
http://emeraldcurtain.blogspot.com/2012/12/if-wizard-is-wizard-who-will-serve.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Sunday, December 9, 2012. If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals. Online shoppers can try wheels virtually, seeing how wheels will look on specific vehicles with an Int...
webmetricsandseo.blogspot.com
Web Metrics and SEO: What's changed? The Consumer.
http://webmetricsandseo.blogspot.com/2012/11/whats-changed-consumer.html
Web Metrics and SEO. Monday, November 5, 2012. A little history first…. For the most part, it seems that what was important three years ago from a marketing perspective, remains and will always remain relevant—finding, understanding and engaging the consumer. The biggest change: The consumer. The same day (Sterling, 2012).”. The study also monitored ‘“simultaneous” screen usage (TV smartphone, PC smartphone, TV laptop) (Sterling, 2012)”’ and found that “77 percent of T...A recent study by Forrester (Sver...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: October 2012
http://lookin-out-my-back-door.blogspot.com/2012_10_01_archive.html
IMC 642 - Web Metrics. Tuesday, October 30, 2012. Important Digital Marketing Metrics. As times change and content on the web becomes ever more participatory, the collection and importance of various metrics is likely to change as well. According to Marc Poirier, Chief Marketing Officer of Acquisio. The reasons for which are many but include the following:. A “bounce” from a website is equal to a visitor browsing over and then leaving without exploring other sections of the same domain. A metric such as ...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Taking Action with GA Goals, Funnels, and Filter
http://lookin-out-my-back-door.blogspot.com/2012/12/taking-action-with-ga-goals-funnels-and.html
IMC 642 - Web Metrics. Monday, December 3, 2012. Taking Action with GA Goals, Funnels, and Filter. The fundamental notion behind the use of Google Analytics is that the suite provides statistical information designed to help an individual or an organization meter their website with the end goal of affecting a positive change in its overall web traffic. To begin, a conversion is a web visitor that has moved from one point to another within the website along an expected route and has performed some series ...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Marketing for Non-Profits : Salvation Army
http://lookin-out-my-back-door.blogspot.com/2012/12/marketing-for-non-profits-salvation-army.html
IMC 642 - Web Metrics. Saturday, December 1, 2012. Marketing for Non-Profits : Salvation Army. Since we can now officially say “’Tis the season”, and the red buckets are showing up outside the front doors of a lot of retailers, I’ve decided to write about an interesting campaign I came across a little while back involving the Salvation Army, a Portland, ME marketing firm, and a bit of guerilla marketing. Please check out the original news report video at this link. Salvation Army Red Kettles Set New Reco...
mykeywordrankshigherthanyourkeyword.blogspot.com
My Keyword Ranks Higher Than Your Keyword: November 2012
http://mykeywordrankshigherthanyourkeyword.blogspot.com/2012_11_01_archive.html
My Keyword Ranks Higher Than Your Keyword. Thoughts on web analytics and SEO. Monday, November 26, 2012. 5 Ways to Drive Traffic to a Blog. For the last two weeks, we have been charged with driving traffic to our blog. I am here to attest – this is much more difficult than one might think! With 16 other classmates and over 800 Facebook friends, I thought my plea to read my musings on web analytics and search engine optimization marketing would garner at least 50 views. But I was wrong. Posted by Kayla E.
webmetricsandseo.blogspot.com
Web Metrics and SEO: Urban Outfitters Wants to Know You
http://webmetricsandseo.blogspot.com/2012/12/urban-outfitters-urbn-now-with-over-400.html
Web Metrics and SEO. Tuesday, December 11, 2012. Urban Outfitters Wants to Know You. URBN’s holiday catalog stirred some controversy this year, thanks to items like the “$18 “Let’s f- - - reminisce” book, a $16 “It was all f- - - awesome” photo album and a profane candle that would make your grandmother blush ("‘Edgy’ Urban Outfitters’,” 2012).”. The Big Three: Coremetrics, Adobe/Omniture, Google Analytics. Google Analytics and Coremetrics are perhaps easier to use than Omniture, which often requires ver...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Prénatal Ecommerce Metrics
http://lookin-out-my-back-door.blogspot.com/2012/12/prenatal-ecommerce-metrics.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Google Analytics Custom Reporting
http://lookin-out-my-back-door.blogspot.com/2012/11/google-analytics-custom-reporting.html
IMC 642 - Web Metrics. Monday, November 26, 2012. Google Analytics Custom Reporting. While Google Analytics (GA) is a tool meant for recording and reporting statistical data as it relates to the visitors of just about any website, it proves particularly useful and insightful for blog curators. As blogging is becoming more and more accepted as a form of journalism, and as a means for generating income, the implementation of a tool such as this can only serve to enhance the offering of such outlets. This r...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: December 2012
http://lookin-out-my-back-door.blogspot.com/2012_12_01_archive.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
