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joannebernstein | Arts Marketing Insights Blog – Joanne Bernstein
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Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Anticipation and the Unexpected. November 2, 2016. Indians fans: I know you are similarly on the edge of your seats, but I hope you understand my perspective.). Two keys to the excitement sports fans experience are. Anticipation is a factor throughout each game: every pitch, every at-bat engages viewers. By the nature of the game, what happens at each play is. You have some unclaimed prime seats open for t...
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Ticket exchange privileges: for single ticket buyers too! | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2015/03/25/ticket-exchange-privileges-for-single-ticket-buyers-too
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Ticket exchange privileges: for single ticket buyers too! March 25, 2015. What do single ticket buyers value? Whereas subscribers typically value seeing all the shows and getting the best possible seats, single ticket buyers give the highest rating to choosing exactly which shows to attend. They are willing to give up access to the best seats in order to have full choice of programming. Address never made ...
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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2014/12/03/standing-room-only-marketing-insights-for-engaging-performing-arts-audiences-2
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences. December 3, 2014. January 2, 2015. Welcome to my blog! Please share your comments and questions with me. I look forward to hearing from you. Great Customer Service; Building Real Relationships. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).
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Offer value — not discounts — for building loyalty and commitment | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2015/06/10/the-importance-of-value-for-building-loyalty-and-commitment
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Offer value — not discounts — for building loyalty and commitment. June 10, 2015. June 12, 2015. Is a key concept for audience engagement and loyalty building. Let’s consider. Both from the perspective of the patrons and the perspective of the organization, and then draw conclusions about how to better align the value proposition. What do our patrons. People who are financially constrained may set a limit ...
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About | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/about
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. This blog reflects my dedication to disseminating proven marketing wisdom along with viable new ideas and approaches that will help arts organizations improve their practices and impact, while realizing their artistic missions. I welcome guest bloggers who have interesting cases or perspectives to share. As Stephen Sondheim said in his great musical “Sunday in the Park with George,”. Enter your comment here.
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Great Customer Service; Building Real Relationships | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2015/01/02/great-customer-service-building-real-relationships
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Great Customer Service; Building Real Relationships. January 2, 2015. I’d like to share a couple of personal anecdotes with you to make my point. (When my comments are critical, as they are in this blog, I will refrain from identifying the organization by name). What if I had gone that evening while feeling ill? I would have lost out on seeing the fabulous opera and would have lost a lot of money in the pr...
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Loyalty point system: It’s well worth the effort! | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2015/05/27/loyalty-point-system-its-well-worth-the-effort
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Loyalty point system: It’s well worth the effort! May 27, 2015. Given that subscriptions have been eroding in the performing arts industry for a decade or more, there is a strong incentive for arts organizations to identify a new marketing tool to help encourage repeat visits, trial of unfamiliar programs, and eventually donations. I do not recommend giving free tickets,. People value what they pay for.
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Discounting tickets to single ticket buyers | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2015/03/23/discounting-tickets-to-single-ticket-buyers
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Discounting tickets to single ticket buyers. March 23, 2015. Last month, while visiting another city, I purchased full price tickets to attend what I knew would be a superb ballet performance. I was eager to attend and although the tickets were costly, I didn’t hesitate to buy them. At the time of the performance, I thought the experience was well worth the money.) Would I consider paying full price in...
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The loyalty program at Piccolo Teatro di Milano | Arts Marketing Insights Blog – Joanne Bernstein
https://artsmarketinginsights.wordpress.com/2015/04/14/the-loyalty-program-at-piccolo-teatro-di-milano
Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. The loyalty program at Piccolo Teatro di Milano. April 14, 2015. According to Lanfranco and Gianni, the plan to upgrade the Piccolo Card provided the opportunity to rethink loyalty in a new way, maintaining the idea of a special relationship without requiring any particular or binding upfront commitment, cost, or annual fee. Rather it guarantees a new form of. One feature I find refreshingly unusual is tha...
