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Arts Marketing Insights Blog – Joanne Bernstein | About current issues in performing arts marketing

About current issues in performing arts marketing

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Arts Marketing Insights Blog – Joanne Bernstein | About current issues in performing arts marketing | artsmarketinginsights.wordpress.com Reviews

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About current issues in performing arts marketing

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Great Customer Service; Building Real Relationships | Arts Marketing Insights Blog – Joanne Bernstein

https://artsmarketinginsights.wordpress.com/2015/01/02/great-customer-service-building-real-relationships

Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Great Customer Service; Building Real Relationships. January 2, 2015. I’d like to share a couple of personal anecdotes with you to make my point. (When my comments are critical, as they are in this blog, I will refrain from identifying the organization by name). What if I had gone that evening while feeling ill? I would have lost out on seeing the fabulous opera and would have lost a lot of money in the pr...

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Offer value — not discounts — for building loyalty and commitment | Arts Marketing Insights Blog – Joanne Bernstein

https://artsmarketinginsights.wordpress.com/2015/06/10/the-importance-of-value-for-building-loyalty-and-commitment

Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Offer value — not discounts — for building loyalty and commitment. June 10, 2015. June 12, 2015. Is a key concept for audience engagement and loyalty building. Let’s consider. Both from the perspective of the patrons and the perspective of the organization, and then draw conclusions about how to better align the value proposition. What do our patrons. People who are financially constrained may set a limit ...

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Ticket exchange privileges: for single ticket buyers too! | Arts Marketing Insights Blog – Joanne Bernstein

https://artsmarketinginsights.wordpress.com/2015/03/25/ticket-exchange-privileges-for-single-ticket-buyers-too

Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Ticket exchange privileges: for single ticket buyers too! March 25, 2015. What do single ticket buyers value? Whereas subscribers typically value seeing all the shows and getting the best possible seats, single ticket buyers give the highest rating to choosing exactly which shows to attend. They are willing to give up access to the best seats in order to have full choice of programming. Address never made ...

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About | Arts Marketing Insights Blog – Joanne Bernstein

https://artsmarketinginsights.wordpress.com/about

Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. This blog reflects my dedication to disseminating proven marketing wisdom along with viable new ideas and approaches that will help arts organizations improve their practices and impact, while realizing their artistic missions. I welcome guest bloggers who have interesting cases or perspectives to share. As Stephen Sondheim said in his great musical “Sunday in the Park with George,”. Enter your comment here.

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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences | Arts Marketing Insights Blog – Joanne Bernstein

https://artsmarketinginsights.wordpress.com/2014/12/03/standing-room-only-marketing-insights-for-engaging-performing-arts-audiences-2

Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences. December 3, 2014. January 2, 2015. Welcome to my blog! Please share your comments and questions with me. I look forward to hearing from you. Great Customer Service; Building Real Relationships. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

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Standing Room Only 2nd Edition - Order | Arts Marketing Insights

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Marketing Insights for Engaging Performing Arts Audiences. Published by Palgrave Macmillan, 2014. By Joanne Scheff Bernstein. This book is available at Amazon.com. Simply click the icon below and a new browser window will open and take you there. Sign up to receive occasional, informative emails. Standing Room Only: New Edition.

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Arts Marketing Insights | Issues in the Arts

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Issues in the Arts. Current Issues in Arts Marketing. Arts managers in my seminars in various cities and countries repeatedly describe the same concerns:. Arts audiences are aging. How can we attract more young people to attend our programs and build their interest in our offerings? To maintain and build our audiences? How can we best create. How can we develop a distinctive image and brand identity for our organiz...

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Arts Marketing Insights | Services | Speaking and Seminars

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Frequently Requested Speaking Topics. Services : Speaking, Seminars and Workshops. Joanne Scheff Bernstein is a frequent speaker, seminar leader, and workshop facilitator for professionals in the arts and other nonprofit organizations. In each seminar, relevant findings and case studies are presented. Participants are invited to share their comments, concerns, insights, and experiences with the group. A rich mixtur...

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Standing Room Only 2nd Edition | Arts Marketing Insights

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Marketing Insights for Engaging Performing Arts Audiences. Published by Palgrave Macmillan, 2014. By Joanne Scheff Bernstein. Joanne Scheff Bernstein guides readers to understand performing arts audiences, provide excellent customer service, conduct market research, comprehend the complexities of pricing strategies, and engage audiences. The Performing Arts: History and Issues–an Ongoing Crisis? Identifying Market ...

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Arts Marketing Insights | Mailing List

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. On occasion, Arts Marketing Insights will send brief e-newsletters with mini-cases, recent helpful statistics, and ideas to help your improve your organization's marketing effectiveness. To join the artsmarketinginsights.com mailing list, please enter the information below and click the "Join" button. To unsubscribe, enter the email address that you subscribed with, and click the "Unsubscribe" button.

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Arts Marketing Insights | Services | Consulting

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Frequently Requested Speaking Topics. How can I help you? Evaluate your staff and staffing needs. Facilitate and develop a comprehensive long-range strategic plan and/or conduct a strategic marketing analysis of your organization. Help the organization develop and prioritize shorter-term goals and objectives, proactively and reactively responding to changes within the organization and in the external environment.

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Arts Marketing Insights | Onsite Insights

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Issues in the Arts. Please click on a question to view the response. Managing during uncertain times:. How can we manage best during times of economic uncertainty? Subscribers versus single ticket buyers:. Nonprofit performing arts organizations across the U.S. have been facing a trend for several years of decreasing subscriptions. This is largely a function of consumer preferences, although many savvy ...Are often...

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Standing Room Only 2nd Edition - Excerpts | Arts Marketing Insights

http://www.artsmarketinginsights.com/standing_room_only_2/excerpts.php

Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Marketing Insights for Engaging Performing Arts Audiences. Published by Palgrave Macmillan, 2014. By Joanne Scheff Bernstein. UNDERSTANDING THE PERFORMING ARTS MARKET:. To buy or renew a subscription? To attend once and not return? What factors create satisfaction, even delight, and stimulate loyalty to a performing arts organization? People are as loyal as. Meaning that price increases have relatively little effec...

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Arts Marketing Insights Site Map

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Standing Room Only: New Edition. Issues in the Arts. Frequently Requested Speaking Topics. Order Arts Marketing Insights. Order Arts Marketing Insights. Standing Room Only: 2nd edition. Issues in the Arts. Speaking, Seminars and Workshops. Frequently Requested Speaking Topics. Sign up to receive occasional, informative emails. Standing Room Only: New Edition.

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Arts Marketing Insights - The Dynamics of Building and Retaining Performing Arts Audiences

Issues in the Arts. Frequently Requested Speaking Topics. Joanne Bernstein author, consultant, speaker, educator, arts manager. Joanne is happy to work with you and your organization on projects of any size and scope, ranging from a quick review of strategies and tactics such as for ticket pricing and messaging to more complex issues, such as a strategic plan, board development, or market research. Joanne will work with you in person (when feasible), via email, Skype, or phone. Is a comprehensive, newly ...

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Arts Marketing Insights Blog – Joanne Bernstein. About current issues in performing arts marketing. Offer value — not discounts — for building loyalty and commitment. June 10, 2015. June 12, 2015. Is a key concept for audience engagement and loyalty building. Let’s consider. Both from the perspective of the patrons and the perspective of the organization, and then draw conclusions about how to better align the value proposition. What do our patrons. People who are financially constrained may set a limit ...

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