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Bek FreemanYEAH, YEAH, BLOGGING IS SO 2011…. This one was tasty). Why do we cup coffee? Of course roasters cup coffee to choose which coffees to buy, to determine roast profiles and make tweaks, quality control, et cetera. Why do coffee shops cup coffee? They actually cup the coffees they serve? Why would we not aim to serve the coffee in a manner which showcases that coffee in its completeness, as we would judge in a cupping? Read the rest of this entry ». April 10, 2013 bekfreeman.
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