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BrainPosse: Return On Investment Marketing

9/09/2010 / Labels: Creative. The social media convoy meets a few potholes in the road. Every thirty seconds or during the morning, our cell phones buzz with a new message- a tweet from a news source, a Facebook update from a client, a text message from someone else. By midmorning, social media triage is in play, and only messages regarding business, the day's activities, and The Onion. Headlines are read, because it's impossible to keep up with everything else. Apparently, we're not alone. This is first...

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9/09/2010 / Labels: Creative. The social media convoy meets a few potholes in the road. Every thirty seconds or during the morning, our cell phones buzz with a new message- a tweet from a news source, a Facebook update from a client, a text message from someone else. By midmorning, social media triage is in play, and only messages regarding business, the day's activities, and The Onion. Headlines are read, because it's impossible to keep up with everything else. Apparently, we're not alone. This is first...

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BrainPosse: Return On Investment Marketing | brainposse.blogspot.com Reviews

https://brainposse.blogspot.com

9/09/2010 / Labels: Creative. The social media convoy meets a few potholes in the road. Every thirty seconds or during the morning, our cell phones buzz with a new message- a tweet from a news source, a Facebook update from a client, a text message from someone else. By midmorning, social media triage is in play, and only messages regarding business, the day's activities, and The Onion. Headlines are read, because it's impossible to keep up with everything else. Apparently, we're not alone. This is first...

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brainposse.blogspot.com

1

BrainPosse: Return On Investment Marketing: Do The Classic Ad Books Still Matter?

http://brainposse.blogspot.com/2009/11/do-classic-ad-books-still-matter.html

Do The Classic Ad Books Still Matter? Confessions of An Advertising Man. Even though David Ogilvy worked as a researcher before founding his agency,. Confessions of an Advertising Man. Relies much more on his opinions than on observable data. Of course Ogilvy, not a person hobbled by excessive modesty, thought his opinion was far more authoritative than mere facts. How To Be A Good Client:. 1 Emancipate your agency from fear. 2 Select the right agency in the first place. 7 Make sure your agency makes a p...

2

BrainPosse: Return On Investment Marketing: Comparative advertising: Marketing jujitsu, Part 2

http://brainposse.blogspot.com/2010/02/comparative-advertising-marketing.html

Comparative advertising: Marketing jujitsu, Part 2. Part 2: Naming names and kicking brands. What do you do if your competitor's brand is much stronger than yours and has a much bigger marketing budget behind it? Simple. Hijack the brand – and, if you're lucky, the budget – to work for you. A well-planned and executed campaign can do just that. Especially if the stronger competitor can be goaded into counterattacking. By 1983 Coke was finally goaded into responding. Coke didn't just answer Pepsi's campai...

3

BrainPosse: Return On Investment Marketing: Numbers don't lie--or do they?

http://brainposse.blogspot.com/2010/01/numbers-dont-lie-or-do-they.html

Numbers don't lie- or do they? Sometimes they can be misleading little rascals. There are no shades of meaning with numbers. A 2 means 2, and that's it. Clear. Concrete. Not open to discussion or interpretation like "That depends on what the definition of 2 is." Two is this many: one, two. So why can numbers be so misleading? Sometimes, the numbers are irrelevant:. For decades companies measured every aspect of customer satisfaction. Image for advanced technology? Check Like the color? Customer satisfact...

4

BrainPosse: Return On Investment Marketing: Switching Sides

http://brainposse.blogspot.com/2010/05/switching-sides.html

A study from Neurofocus says up to 75% of information has been organized wrong. We came across a remarkable study from a California-based firm called Neurofocus. The study analyzed how our brains interpret and process information, and why simply switching placement of graphics and text on a page can have a profound impact on how material is absorbed. But what’s particularly interesting is that the neurological research seemed to supersede difference in testing caused by demographics or culture....Some of...

5

BrainPosse: Return On Investment Marketing: Unsocial media.

http://brainposse.blogspot.com/2009/08/unsocial-media.html

The social media convoy meets a few potholes in the road. Every thirty seconds or during the morning, our cell phones buzz with a new message- a tweet from a news source, a Facebook update from a client, a text message from someone else. By midmorning, social media triage is in play, and only messages regarding business, the day's activities, and The Onion. Headlines are read, because it's impossible to keep up with everything else. Apparently, we're not alone. 1 It’s about relationships. This is first a...

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BrainPosse: Return On Investment Marketing

9/09/2010 / Labels: Creative. The social media convoy meets a few potholes in the road. Every thirty seconds or during the morning, our cell phones buzz with a new message- a tweet from a news source, a Facebook update from a client, a text message from someone else. By midmorning, social media triage is in play, and only messages regarding business, the day's activities, and The Onion. Headlines are read, because it's impossible to keep up with everything else. Apparently, we're not alone. This is first...

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