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BrainPosse: Return On Investment Marketing: Do The Classic Ad Books Still Matter?

http://brainposse.blogspot.com/2009/11/do-classic-ad-books-still-matter.html

Do The Classic Ad Books Still Matter? Confessions of An Advertising Man. Even though David Ogilvy worked as a researcher before founding his agency,. Confessions of an Advertising Man. Relies much more on his opinions than on observable data. Of course Ogilvy, not a person hobbled by excessive modesty, thought his opinion was far more authoritative than mere facts. How To Be A Good Client:. 1 Emancipate your agency from fear. 2 Select the right agency in the first place. 7 Make sure your agency makes a p...

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BrainPosse: Return On Investment Marketing: Comparative advertising: Marketing jujitsu, Part 2

http://brainposse.blogspot.com/2010/02/comparative-advertising-marketing.html

Comparative advertising: Marketing jujitsu, Part 2. Part 2: Naming names and kicking brands. What do you do if your competitor's brand is much stronger than yours and has a much bigger marketing budget behind it? Simple. Hijack the brand – and, if you're lucky, the budget – to work for you. A well-planned and executed campaign can do just that. Especially if the stronger competitor can be goaded into counterattacking. By 1983 Coke was finally goaded into responding. Coke didn't just answer Pepsi's campai...

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BrainPosse: Return On Investment Marketing: Numbers don't lie--or do they?

http://brainposse.blogspot.com/2010/01/numbers-dont-lie-or-do-they.html

Numbers don't lie- or do they? Sometimes they can be misleading little rascals. There are no shades of meaning with numbers. A 2 means 2, and that's it. Clear. Concrete. Not open to discussion or interpretation like "That depends on what the definition of 2 is." Two is this many: one, two. So why can numbers be so misleading? Sometimes, the numbers are irrelevant:. For decades companies measured every aspect of customer satisfaction. Image for advanced technology? Check Like the color? Customer satisfact...

aafknoxadventures.blogspot.com

ADventures: Get Your ADDY Gala Tickets Now!

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Sunday, February 5, 2012. Get Your ADDY Gala Tickets Now! Make your reservations for East Tennessee's biggest communications industry event, to be held Saturday, February 25. Hurry! The gala often sells out. Click below to start. 2012 ADDYs Event Tickets. Single Ticket $70.00 USD. VIP Ticket $90.00 USD. Student Ticket $40.00 USD. Table of 10 $650.00 USD. List Name of Attendee(s). List one Contact Phone Number. Subscribe to: Post Comments (Atom). Flip Film and Design. South Central Radio Group.

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ADventures: Make Reservations Here: AAF-Knoxville Welcomes Jewelry TV's Pat Bryant

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Thursday, November 3, 2011. Make Reservations Here: AAF-Knoxville Welcomes Jewelry TV's Pat Bryant. Join us for our next AdFed luncheon on November 17, as we welcome Pat Bryant, Jewelry TV's Chief Sales and Marketing Officer, who'll share his experiences and ideas on marketing communications, television, direct response, online, and many other topics. To make reservations, simply click the links below:. AAF-Knoxville November Lunch Seminar. Member $25.00 USD. Non-member $35.00 USD. Student $20.00 USD.

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ADventures: AAF-Knoxville Welcomes Branding Guru Abigail Rendin

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Tuesday, January 24, 2012. AAF-Knoxville Welcomes Branding Guru Abigail Rendin. Who does Oscar nominated Morgan Spurlock (director of Super Size Me) look to when he is doing a movie completely about advertising? Spurlock talks to Abigail Rendin, Senior Manager at Olson Zaltman Associates. And this week, Abigail is coming to. To talk to us. January Seminar and Lunch. Thursday, Jan 26, 2012. 8226; January 26, 2012. 8226; 11:30am -1pm (11:30-12 networking/shmoozing). 8226; Peerless Restaurant.

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ADventures: AAF-Knoxville Takes You Behind the Brands

http://aafknoxadventures.blogspot.com/2011/05/aaf-knoxville-takes-you-behind-brands.html

Tuesday, May 31, 2011. AAF-Knoxville Takes You Behind the Brands. Agenda, Details, Registration: AAFBehindtheBrands.com. Professional Development and Networking. 8226; AC Entertainment (Bonnaroo Music and Arts Festival). 8226; Bush's Baked Beans. 8226; Pilot Flying J Travel Centers. 8226; Ruby Tuesday. 8226; Scripps Networks (HGTV, Food Network, DIY, GAC, Travel Channel, Cooking Channel. 8226; TeamHealth ( Provides clinical outsourcing services to more than 600 hospitals throughout the U.S.). Learn from ...

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BrainPosse: Return On Investment Marketing: By the numbers.

http://brainposse.blogspot.com/2010/01/by-numbers.html

More memorable and meaningful than puffery. Headlines and sig lines (or strap lines) can be the most memorable part of ads. But all too often they're meaningless fluff. "Finest," "Best," "Most trusted," "Best value" and others of that vague ilk are verbal mush without any distinctive hook to aid recall. One tremendous mnemonic aid is to quantify the claim with a hard number. Consider these:. This bread is very nutritious." or "Builds strong bodies 12 ways? Orbachs, New York's recently closed bargain-pric...

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BrainPosse: Return On Investment Marketing: Writing their way into a corner

http://brainposse.blogspot.com/2010/03/writing-their-way-into-corner.html

Writing their way into a corner. Broadcast TV seems to be adopting newspapers’ tactic of abandoning a large affluent audience in pursuit of a less-desirable audience they’ll never catch. For decades, the 18-49 demographic was the only age cohort most advertisers cared about. Of course some marketers focused more specifically on subsets like 18-24, not wanting to waste media dollars on geezers a quarter-century old. The Wall Street Journal. Reported that 7 of the 13 cars which an average American househol...

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BrainPosse: Return On Investment Marketing: Actually, sex DOESN'T sell.

http://brainposse.blogspot.com/2010/03/actually-sex-doesnt-sell.html

Actually, sex DOESN'T sell. Sometimes not even if you're selling sex. One of the oldest adages in advertising is: sex sells. Marketers use hotties and hunks to shill everything from margarine to massive machinery. Here at BrainPosse, we're as guilty as anyone. Most of the magazine ads, brochures, websites, videos and newsletters we've done for boat manufacturers feature very attractive people, minimally attired to emphasize their physical attributes. But does this really work? Surprisingly, the sexual co...