brandivity.com
brandivityInnovation model for brand marketing. Based on Asian knowledge management theory of tacit knowledge and the "knowledge-creating company".
http://www.brandivity.com/
Innovation model for brand marketing. Based on Asian knowledge management theory of tacit knowledge and the "knowledge-creating company".
http://www.brandivity.com/
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brandivity | brandivity.com Reviews
https://brandivity.com
Innovation model for brand marketing. Based on Asian knowledge management theory of tacit knowledge and the "knowledge-creating company".
BRANDIVITY
Sunday, August 12, 2012. Nokia Balances Experiential and Textual Learning. I listed out 14 learning activities that Nokia performed to develop a concept for a new phone for the high-end market in North America. The project, which was conducted by Face. For Nokia, demonstrated that to successfully develop a concept, the marketer should plan for many learning activities and include a wide range of activists. The characteristics of those learning activities is also important. Links to this post. The case st...
イノベーション = ブランド知識創造 - brandivity
http://www.brandivity.com/jp
Recent site activity - brandivity
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Jun 17, 2012, 4:50 AM. Chris Duston edited Innovation=Brand-knowledge Creation. Jun 13, 2012, 6:05 AM. Chris Duston edited vaba-factors. Jun 4, 2012, 4:59 AM. Chris Duston edited model. Jun 4, 2012, 4:55 AM. Chris Duston edited vaba-factors. Jun 4, 2012, 4:54 AM. Chris Duston edited model. Jun 4, 2012, 4:49 AM. Chris Duston edited Innovation=Brand-knowledge Creation. Jun 3, 2012, 1:03 AM. Chris Duston edited Innovation=Brand-knowledge Creation. Jun 3, 2012, 1:02 AM. Jun 3, 2012, 12:59 AM. Chris Duston ed...
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创新 = 品牌知识创造 - brandivity
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model - brandivity
http://www.brandivity.com/home/necsi-model
NeCSI Branding Innovation Model. Knowledge for innovation is created in an organization by two processes:. Transforming knowledge between explicit and tacit aspects. Communicating between group and individual levels. The NeCSI model shows innovation as a 4-stage process. An individual (for example, a brand manager or strategic planner) develops insight into consumer needs or a brand's competitive position. NeCSI Model for Innovation. Ask about innovation engagement. Chris Duston, 2012.
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BRANDIVITY: August 2012
http://blog.brandivity.com/2012_08_01_archive.html
Sunday, August 12, 2012. Nokia Balances Experiential and Textual Learning. I listed out 14 learning activities that Nokia performed to develop a concept for a new phone for the high-end market in North America. The project, which was conducted by Face. For Nokia, demonstrated that to successfully develop a concept, the marketer should plan for many learning activities and include a wide range of activists. The characteristics of those learning activities is also important. Links to this post. The case st...
BRANDIVITY: Nokia Balances Experiential and Textual Learning
http://blog.brandivity.com/2012/08/nokia-balances-experiential-and-textual.html
Sunday, August 12, 2012. Nokia Balances Experiential and Textual Learning. I listed out 14 learning activities that Nokia performed to develop a concept for a new phone for the high-end market in North America. The project, which was conducted by Face. For Nokia, demonstrated that to successfully develop a concept, the marketer should plan for many learning activities and include a wide range of activists. The characteristics of those learning activities is also important. Legend for the above matrix:.
BRANDIVITY: April 2010
http://blog.brandivity.com/2010_04_01_archive.html
Sunday, April 18, 2010. Why Brands Fail: Harley-Davidson and Buell. Harley-Davidson is an iconic brand in. Sunday, April 11, 2010. 8220;Belief” Brands and “Experience” Brands: The Case of Coca-Cola’s Aquatherapy Minaqua and ILOHAS. A brand is a knowledge product. The brand is comprised of both beliefs. Explicit knowledge) and experience. Tacit knowledge). Among consumers, beliefs. About a brand include topics such as quality, benefits, imagery, etc. Experience. Subscribe to: Posts (Atom).
BRANDIVITY: July 2012
http://blog.brandivity.com/2012_07_01_archive.html
Saturday, July 7, 2012. Utilizing Lead Users in Innovation Process. The first step in the innovation process is for the marketer to generate intuition. About consumers needs and market opportunities. This intuition comes from sharing experience with consumers. The variety and number of ways to share experience with consumers is innumerable. So, this first step is often the most difficult for an organization to perform reliably. Subscribe to: Posts (Atom). There was an error in this gadget.
BRANDIVITY: About This Site
http://blog.brandivity.com/p/about-this-site.html
This site is not for commercial purposes. You are free to distribute any of the contents of this site for non-commercial purposes with attribution to author. If you would like to utilize the content within your organization or further develop any of the content, please contact me beforehand so that your experience can be incorporated in an ongoing knowledge creation process. Subscribe to: Posts (Atom). There was an error in this gadget. Nokia Balances Experiential and Textual Learning.
BRANDIVITY: June 2012
http://blog.brandivity.com/2012_06_01_archive.html
Sunday, June 10, 2012. Google Doodle Innovation Map. Mapping Googles Innovation to NeCSI Process. Last week, I looked at the high level of innovation Google creates with its brand identity. This week, I am mapping Googles innovation process to the NeCSI process. Google describes the history and process of the Google doodle brand identity on its About Doodles. Monday, June 4, 2012. A World Without Google. Tacit Brand Identity Raising Priority. Subscribe to: Posts (Atom). There was an error in this gadget.
Innovation Process Engineering - Akakawa Knowledge Activists
http://www.createknow.com/innovation/innovation-process-engineering
Asking for Information or a Quote. Brand and Consumer Insights. Innovation Process Engineering is a comprehensive program to design your innovation process for optimum effectiveness. An Engineering project benefits all aspects of your innovation because it fundamentally improves the way you innovate. What does an Engineering project do? An activity map of the innovation process. Detailed description of the innovation factors. Ratings of the quality and effectiveness of each factor. How is an Engineering ...
BRANDIVITY: March 2010
http://blog.brandivity.com/2010_03_01_archive.html
Sunday, March 28, 2010. How is the brand-knowledge creation process managed? Activating and guiding the brand-knowledge creation process requires five factors. (Taking the first letter of each factor, the model is called the CoVAAM model.). Context must be shared by all the individuals and groups across the brand-creation process. Shared context provides a reason and a motivation to interact and advance the brand-knowledge creation process. Vision applies to both the beliefs and the experiences of brand-...
Activist+Asset Audit - Akakawa Knowledge Activists
http://www.createknow.com/innovation/activist-asset-audit
Asking for Information or a Quote. Brand and Consumer Insights. An Activist Asset Audit is the best place to start to improve your innovation. You can achieve improvements to innovation most quickly by making improvements to the function of the Activists and to the stock and utilization of your Assets. What does the Audit do? Of tacit and explict Assets. When to use the Audit? The Activist Asset Audit can be used as. A method to identify specific issues. And make improvements quickly.
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brandivity
Learn the NeCSI innovation model. Read the latest thinking on branding. Ask about improving my company's innovation capability (link to AKA). Chris Duston, 2012.
brandivity - branding & creativity combined
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