empiricalsynergies.com
Brand Building Capabilities | Empirical Synergies
http://www.empiricalsynergies.com/offerings/brand-building-capabilities
IDENTIFIES POTENTIAL INFLUENCE BY MEASURING CAREER SUCCESS AND MARKETABILITY. Brand Building Capabilities (BBC) is a measurement that provides the level of exposure a brand will receive from one particular athlete compared to another. Two Indices determine BBC at any given moment in time: Career Progression Index and Marketability Index. Together they allow you to track growth and identify opportunities and roadblocks to success. Career Progression Index (CPI). Empirical Synergies, Inc.
empiricalsynergies.com
Featured News | Empirical Synergies
http://www.empiricalsynergies.com/category/news
Brands and Celebrities – How do you BrandMatch Score and Win? By Patricia Dixon, Startup Leak Tuesday, April 9, 2013 Do you want a vegetarian golf pro representing your burger chain? Of course not, but what if you didn’t ask? Maybe you want a football player to represent your sports clothing line? It’s a big financial decision and you have to make sure it’s right, here’s how. Ingenuity streamlined with marketability can create much more. Boston.com – The Hive. How much is Tom Brady’s endorsement worth?
empiricalsynergies.com
BrandMatch Score | Empirical Synergies
http://www.empiricalsynergies.com/offerings/brandmatch-score
THE ONLY SCORE THAT MEASURES HOW WELL AN ENDORSER MATCHES YOUR BRAND, YOUR PRODUCT AND YOUR MARKETING OBJECTIVES. BrandMatch Score is a software based market research tool that rates the compatibility between brands and potential endorsers. Through a detailed online discovery phase, BrandMatch Score compiles client specific endorsement criteria such as target demographics, key brand attributes, length of campaign, allocated endorser budget, requirements of the endorser, and the celebrities to be scored.
empiricalsynergies.com
Career Progression Index | Empirical Synergies
http://www.empiricalsynergies.com/offerings/career-progression-index
IDENTIFY POTENTIAL ENDORSERS BASED ON CURRENT AND CAREER LONG PROFESSIONAL PERFORMANCE. Career Progression Index (CPI) is a measurement that provides a snapshot of an athlete’s current professional standing at any given moment in time. CPI is broken down into 3 elements that span an athlete’s entire career: Eminence, Impact, Legacy. Some of the factors included are: draft status, playing time, contribution and awards. Empirical Synergies, Inc.
empiricalsynergies.com
Headlines | Empirical Synergies
http://www.empiricalsynergies.com/headlines
Featured News and Top Stories. Brands and Celebrities – How do you BrandMatch Score and Win? By Patricia Dixon, Startup Leak Tuesday, April 9, 2013 Do you want a vegetarian golf pro representing your burger chain? Of course not, but what if you didn’t ask? Maybe you want a football player to represent your sports clothing line? Boston.com – The Hive. How much is Tom Brady’s endorsement worth? Empirical Synergies, Inc.
empiricalsynergies.com
Testimonials | Empirical Synergies
http://www.empiricalsynergies.com/testimonials
VP, Head of U.S. Marketing, Reebok. More companies should take the time to understand the endorser landscape in a rigorous manner, said John Lynch, VP Head of U.S. Marketing at Reebok. Moneyball can be applied to marketing. Don’t just shoot from the hip use a tool like BrandMatch Score. MIKE SHEEHAN –. Former CEO, Hill Holiday. QUINN O’BRIEN -. Vice President, Global Brand Strategy and Communications at Lenovo. Quote from Mr. O’Brien’s time serving as COO of Craft Worldwide:. Empirical Synergies, Inc.
empiricalsynergies.com
Boston.com – The Hive | Empirical Synergies
http://www.empiricalsynergies.com/news/news-item-2
Boston.com – The Hive. How much is Tom Brady’s endorsement worth? It depends on who’s asking – and when. By Michael Morisy, Boston.com Staff. Friday, February 1, 2013. When the Ravens held strong against the 49ers Sunday, they were playing for a lot more than Super Bowl glory: Millions of dollars of product endorsements were also at stake, and one local company thinks it’s cracked the code to what those dollar amounts should be. But Brandmatch Score, a Watertown-based start-up, is betting that more sophi...
empiricalsynergies.com
Connect | Empirical Synergies
http://www.empiricalsynergies.com/connect
EMPIRICAL SYNERGIES, INC. Phone 781.366.0590. Join Us On Facebook. Follow Us On Twitter. Check Out The BrandMatch Score Blog. I was on vacation in 2003 while working for Woolf Associates, a sports powerhouse for 40 years. I got a call – the words “we’re closing our doors” will never escape me. I launched Sports Identity with a vision of building a traditional sports marketing firm that would pave the way for the emergence of BrandMatch Score. President, Pace Sports / Former General Counsel, Reebok. Gener...
empiricalsynergies.com
Mass High Tech | Empirical Synergies
http://www.empiricalsynergies.com/news/news-item-1
BrandMatch touts new way to find celebrity endorsers. By Jim Schakenbach, Correspondent. Tuesday, November 13, 2012. Celebrity endorsements can be tricky, as anyone who witnessed the rapid fall from grace of such high profile celebrities as Tiger Woods, Lance Armstrong, and Marion Jones knows. Part of the challenge has been the part-science, part-gut instinct nature of matching celebrity endorsers with companies and brands. Boyle said that agencies and marketers that buy celebrity evaluation scores run t...
empiricalsynergies.com
About | Empirical Synergies
http://www.empiricalsynergies.com/about
Empirical Synergies is a Market Research firm servicing the sports and entertainment industry. Formed to address the growing presence of big data and analytics in the high-stakes decision making process – we offer a suite of web based analytical tools to improve efficiency and accuracy. A Decade In The Making. In 2011, Empirical Synergies emerged and our premium offering, BrandMatch Score was launched in late 2012. Empirical Synergies, Inc.
SOCIAL ENGAGEMENT