gurugupta.wordpress.com
Male Cosmetics Communication : Losing their bearings? | Marketing Muse
https://gurugupta.wordpress.com/2011/04/16/male-cosmetics-communication-losing-their-bearings
To discuss, debate ,exchange and provoke! TUMI needs DASH not SPLASH. Male Cosmetics Communication : Losing their bearings? April 16, 2011. Selling skin care products by talking about “engineering” and showing gears and ball bearings. Good for Androids perhaps. This entry was posted in Marketing. TUMI needs DASH not SPLASH. 3 responses to “ Male Cosmetics Communication : Losing their bearings? May 14, 2011 at 11:32 am. Well said. What about selling cigarette based on the technology platform? HUB- Cutting...
gurugupta.wordpress.com
Marriott : from bad to worse | Marketing Muse
https://gurugupta.wordpress.com/2010/07/22/marriott-from-bad-to-worse
To discuss, debate ,exchange and provoke! Toshiba: The Cacophony of Consensus. Hotel search made simple →. Marriott : from bad to worse. July 22, 2010. Spotted the new Marriott campaign yesterday at Hong Kong airport. I have pilloried Marriott twice before. In this blog. This time it is so bad, there is no need to waste any space analyzing it. Enjoy the brilliance of gems like :. 8230;and the website mentioned at the bottom has no link to the campaign! Bad strategy, Bad execution, Bad Integration. Toshib...
gurugupta.wordpress.com
TUMI needs DASH not SPLASH | Marketing Muse
https://gurugupta.wordpress.com/2011/04/16/tumi-needs-dash-not-splash
To discuss, debate ,exchange and provoke! Male Cosmetics Communication : Losing their bearings? TUMI needs DASH not SPLASH. April 16, 2011. The brand clearly needed some more ‘dash’. There have been some good “dash” initiatives like Add an Accent. On the core Alpha range (shown below). This is in line with the brand architecture ( black and a touch of red) and exactly what was needed- a touch, an accent. This entry was posted in Marketing. Male Cosmetics Communication : Losing their bearings? Talking abo...
gurugupta.wordpress.com
Marriott misses the mark, again. | Marketing Muse
https://gurugupta.wordpress.com/2009/02/14/marriott-misses-the-mark-again
To discuss, debate ,exchange and provoke! Brand Growth : Insightful Communication OR Rapidfire Innovation? Marriott misses the mark, again. February 14, 2009. Marriott International’s new brand campaign running for over a year now succeeds in at least one thing. It answers the famous question : Which half of advertising is wasted? In this case it is both the halves. Why should anybody add Marriott to its consideration set by seeing an ad with staff waltzing/leaping around in white, black and red? 15 resp...
gurugupta.wordpress.com
Marketing Muse | To discuss, debate ,exchange and provoke ! | Page 2
https://gurugupta.wordpress.com/page/2
To discuss, debate ,exchange and provoke! Newer posts →. China : Factory to Studio? July 2, 2010. Read my assessment of China’s prospects of moving from being a factory for cheap goods (and code) to becoming an origin point for new products, designs and business models. Http:/ www.ddb.com/yellowpapers/. Sony: Making us believe again? June 23, 2010. There is a very elaborate explanation. Perhaps an integration of the new strategy with “.like no other” which was a powerful statement of lead...June 23, 2010.
gurugupta.wordpress.com
Desperate STARBUCKS ! | Marketing Muse
https://gurugupta.wordpress.com/2011/04/16/desperate-starbucks
To discuss, debate ,exchange and provoke! Crowd sourcing keeps gathering Moss. TUMI needs DASH not SPLASH →. April 16, 2011. This entry was posted in Marketing. Crowd sourcing keeps gathering Moss. TUMI needs DASH not SPLASH →. 2 responses to “ Desperate STARBUCKS! May 14, 2011 at 11:44 am. May 29, 2012 at 4:39 am. The only activity they did here in Taiwan is “buy one get one free” once a while with long queue. Is that creative enough? I do have question. Leave a Reply Cancel reply. Right brain Left brain.
gurugupta.wordpress.com
About | Marketing Muse
https://gurugupta.wordpress.com/asit-gupta
To discuss, debate ,exchange and provoke! The blog of a inveterate, 24/7, passionate marketeer. Global Nomad – worked and lived in India , Russia, Hong Kong, China, UK, and Sri Lanka . After 15 years of client side marketing roles, the desire to stay at the cusp of strategy and creativity made me cross over to the agency side. I headed strategic planning for DDB in China for 18 months. I aim to discuss, debate, provoke and provide ideas, thoughts and strategies for Inspired Marketing. Marriott : from bad...
gurugupta.wordpress.com
Crowd sourcing keeps gathering Moss | Marketing Muse
https://gurugupta.wordpress.com/2010/11/21/crowd-sourcing-keeps-gathering-moss
To discuss, debate ,exchange and provoke! Hotel search made simple. Crowd sourcing keeps gathering Moss. November 21, 2010. Even more signs that this is going to be a big part of the future. 2 extracts from the post “Future of advertising. 8221; at www. fastcompany.com. This entry was posted in Brand strategy. Hotel search made simple. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Email (Address never made public). TUMI needs DASH not SPLASH.
atopicinlife.blogspot.com
(a)topic in life: Ma Blogliste
http://atopicinlife.blogspot.com/2009/03/ma-blogliste.html
2 comment(s) to. “Ma Blogliste”. Ma syllogomanie est plus que publique! Que débute le cadavre-exquis! Mars 02, 2009. Je crois que l'on souffre du même trouble. de ce fait je prends une pause ce soir afin de ne pas provoquer la névrose qui sommeil en moi. Elle avance en reculant. Mars 02, 2009. Inscription à : Publier les commentaires (Atom). A)topic in life est la somme de tous les sites que je fréquente. Un aide-mémoire de toutes les jolies trouvailles que je rencontre sur le net. La vie, la vie.
