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Cup of Java

Caffeinated posts from a Creative Director/Copywriter/Strategist. Monday, May 04, 2015. A while back I started a blog post about clients burning their money. It's on a different computer but I've been thinking about it today and really wonder why brand think that they are doing something to be remembered with some of the "content" that's out there. If we only remember a small percentage of the ads we encounter on a daily basis, what is it that makes us remember those select ones? These are not new precep...

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Cup of Java | caffeinegoddess.blogspot.com Reviews

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Caffeinated posts from a Creative Director/Copywriter/Strategist. Monday, May 04, 2015. A while back I started a blog post about clients burning their money. It's on a different computer but I've been thinking about it today and really wonder why brand think that they are doing something to be remembered with some of the content that's out there. If we only remember a small percentage of the ads we encounter on a daily basis, what is it that makes us remember those select ones? These are not new precep...

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Cup of Java | caffeinegoddess.blogspot.com Reviews

https://caffeinegoddess.blogspot.com

Caffeinated posts from a Creative Director/Copywriter/Strategist. Monday, May 04, 2015. A while back I started a blog post about clients burning their money. It's on a different computer but I've been thinking about it today and really wonder why brand think that they are doing something to be remembered with some of the "content" that's out there. If we only remember a small percentage of the ads we encounter on a daily basis, what is it that makes us remember those select ones? These are not new precep...

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caffeinegoddess.blogspot.com

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Cup of Java: Content - The new darling

http://caffeinegoddess.blogspot.com/2013/09/content-new-darling.html

Caffeinated posts from a Creative Director/Copywriter/Strategist. Friday, September 13, 2013. Content - The new darling. Content. It's a hot topic in the world of advertising and marketing. And it has been for the last couple years. But is it really something that groundbreaking? I mean, think about it. What is content? Stories. Illustrations. Photos. Articles. Graphs. Videos. Games. Ads (yes, even those! It's pretty much everything. So why the headlines like "Content Is King" and the like? So for me, th...

2

Cup of Java: Bad tagline and creepy characters for QSR brands

http://caffeinegoddess.blogspot.com/2014/05/bad-tagline-and-creepy-characters-for.html

Caffeinated posts from a Creative Director/Copywriter/Strategist. Tuesday, May 20, 2014. Bad tagline and creepy characters for QSR brands. Yesterday, USA Today. Reported that Burger King is changing its tagline from "Have It Your Way" to "Be Your Way". I think this is terrible. What the hell does "be your way" really mean? The author of the article surmises that it:. I'm not really sure what makes these taglines more "Millennial" than anything else. Really what does that mean? Ok, I get that. But it'...

3

Cup of Java: Demographics vs. Psychographics

http://caffeinegoddess.blogspot.com/2014/12/demographics-vs-psychographics.html

Caffeinated posts from a Creative Director/Copywriter/Strategist. Tuesday, December 16, 2014. Demographics vs. Psychographics. Demographics get so much more weight in our industry. And, I get it. They were the darling of the media world in the Mad Men heyday. But in this digital age, psychographics should be leading the way. Let's start by looking at the differences between demographics and psychographics. Wikipedia defines demographics. Wikipedia also describes psychographics. In the following way:.

4

Cup of Java: Why you should focus less on Millennials

http://caffeinegoddess.blogspot.com/2014/12/why-you-should-focus-less-on-millennials.html

Caffeinated posts from a Creative Director/Copywriter/Strategist. Tuesday, December 23, 2014. Why you should focus less on Millennials. Millennials (aka Gen Y) are the only generation to be talked about so much by ad folk. There weren't long articles about reaching the Gen X generation or Baby Boomers. What is the industry obsession with this audience? Why focus so much on this one group? Let's look a bit at what defines a Millennial. Pew Research defines someone born in 1981. Wikipedia. I'm a certified ...

5

Cup of Java: Super Bowl Ad Predictions for 2016

http://caffeinegoddess.blogspot.com/2015/02/super-bowl-ad-predictions-for-2016.html

Caffeinated posts from a Creative Director/Copywriter/Strategist. Monday, February 02, 2015. Super Bowl Ad Predictions for 2016. Now that the Super Bowl is past us and we have 364 more days (give or take) until the next one, I thought I'd share some predictions for next year's ads:. A brand will create a 20-year throwback ad featuring Steve Winwood and Higher Love:. Politically charged ads about red and blue states. Advertisers will flip on dadvertising and try to focus on momvertising, because MOM!

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what the…!? | Clayton Hove's ad to the bone — It's like advertising, only humerus.

http://www.adtothebone.com/category/what-the

Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. Category Archives: what the…! You can’t lick this stamp collection (because someone else already did). On January 2nd, 2016, I won an eBay auction for a lot of nine comic books from the late-60s and early-70s. Along with my winning bid price, I paid an additional five bucks for economy shipping. Sharing makes you cool. Click to share on Pocket (...

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jus’ some writin’ | Clayton Hove's ad to the bone — It's like advertising, only humerus.

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Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. Category Archives: jus’ some writin’. Long forgotten, but not long overdue. After quite a few futile search stabs with ODIN (the Online Dakota Information Network), I added satire to the search and BINGO. The Snouters: Form and Life of the Rhinogrades by Harald Stümpke (1967). So Thanks, brain? Sharing makes you cool. Click to share on Reddit (O...

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quote | Clayton Hove's ad to the bone — It's like advertising, only humerus.

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Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. The origin of the Obliterating Foot from Monty Python’s Flying Circus. 8220;I guess it’s because the big toe sticks up.”. Terry Gilliam, explaining his choice for Monty Python’s animated Obliterating Foot. Animation frame from the opening titles to. Monty Python’s Flying Circus. The foot originally belonged to Cupid in. Vol 16, No. 25. Click to ...

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millennials | Clayton Hove's ad to the bone — It's like advertising, only humerus.

http://www.adtothebone.com/tag/millennials

Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. 12 Important Subdemographics for Millennials. Here are twelve of them: Continue reading →. Sharing makes you cool. Click to share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on Pinterest (Opens in new window). April 26, 2015. Today I Found Out.

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frieze frame | Clayton Hove's ad to the bone — It's like advertising, only humerus.

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Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. Category Archives: frieze frame. Flo is imagining you naked. 8220;Now that’s Progressive! Sharing makes you cool. Click to share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on Pinterest (Opens in new window). Click to print (Opens in new window).

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generation y | Clayton Hove's ad to the bone — It's like advertising, only humerus.

http://www.adtothebone.com/tag/generation-y

Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. Tag Archives: generation y. 12 Important Subdemographics for Millennials. Here are twelve of them: Continue reading →. Sharing makes you cool. Click to share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on Pinterest (Opens in new window).

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totally off topic | Clayton Hove's ad to the bone — It's like advertising, only humerus.

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Clayton Hove's ad to the bone It's like advertising, only humerus. A kerfuffle of fractured advertising, random cranial curiosities and the occasional cat photo. Category Archives: totally off topic. Twitter needs to change this to “Moments are not loading at this moment.”. Sharing makes you cool. Click to share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on Pinterest (Opens in new window). July 6, 2016.

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Category Archives: Apple

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Online Advertising and Marketing Archive World's Tastiest Collection of Online Advertising. Beer, wine, and liquor. Government, education, and non-profits. Recruiting and job search. Ads by special event. 2012 DTC National Advertising Awards. Fingerhut “Top Name Brands” 300×250 w/ Apple. James A. Gardner. October 13, 2011. Also posted in 300x250. Adobe “We Love” 300×250. James A. Gardner. June 11, 2010. Also posted in 300x250. Adobe “We Love” 300×250. James A. Gardner. May 13, 2010. Also posted in 300x250.

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Category Archives: Intel

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Online Advertising and Marketing Archive World's Tastiest Collection of Online Advertising. Beer, wine, and liquor. Government, education, and non-profits. Recruiting and job search. Ads by special event. 2012 DTC National Advertising Awards. Sony Internet TV “Powered By Google TV” 300×250. James A. Gardner. October 18, 2010. Also posted in 300x250. Best Buy Blue Label Laptops “Stream Wirelessly” 300×250. James A. Gardner. May 13, 2010. Also posted in 300x250. James A. Gardner. October 24, 2009. BDO &#82...

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Category Archives: American Apparel

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Online Advertising and Marketing Archive World's Tastiest Collection of Online Advertising. Beer, wine, and liquor. Government, education, and non-profits. Recruiting and job search. Ads by special event. 2012 DTC National Advertising Awards. Category Archives: American Apparel. American Apparel “Flannel” 300×250. James A. Gardner. January 23, 2014. Also posted in 300x250. American Apparel “The Easy Jean” 300×250. James A. Gardner. October 31, 2013. Also posted in 300x250. James A. Gardner. Babson Colleg...

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Cup of Java

Caffeinated posts from a Creative Director/Copywriter/Strategist. Monday, May 04, 2015. A while back I started a blog post about clients burning their money. It's on a different computer but I've been thinking about it today and really wonder why brand think that they are doing something to be remembered with some of the "content" that's out there. If we only remember a small percentage of the ads we encounter on a daily basis, what is it that makes us remember those select ones? These are not new precep...

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