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Hyundai vs. Lexus, seriously??!! | Thoughts from Ciana
https://cindeemock.wordpress.com/2009/02/25/hyundai-vs-lexus-seriously
February 25, 2009. Hyundai vs. Lexus, seriously? 8212; cindeemock @ 10:27 am. I saw an ad recently that caught my attention in the new. Magazine. While advertising is only one form of communication, I thought this ad was an interesting example of succinct and compelling evidenced-based communications. The ad features Hyundai’s first luxury car, the Hyundai Genesis. Think about it. Isn’t it time someone did to Lexus what Lexus did to Mercedes. To fill a page with dense copy. Make your point. Too often, we...
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nancyweintraub | Thoughts from Ciana
https://cianaassociates.wordpress.com/author/nancyweintraub
10:14:02 pm on July 6, 2009 1. What’s in a Name? What’s in a name? That which we call a rose by any other name would smell as sweet.”. Juliet in Shakespeare’s. In this passage, Juliet argues that a name is a meaningless convention. She professes her love for Romeo, the person, not the dreaded Montague family name. Product names are important, but more important are the attributes associated with a product attributes that customers can relate to and which can be reflected in a name. Is the name more descr...
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Good (or bad) messages impact $$ | Thoughts from Ciana
https://cindeemock.wordpress.com/2009/02/17/hello-world
February 17, 2009. Good (or bad) messages impact $. 8212; cindeemock @ 8:30 pm. Oftentimes people don’t fully realize just how important it is that their company (or product) messages or “stories” are simple, distinctive and appealing. Sounds intuitively obvious, but it’s not always put into practice (e.g., on websites, in collateral, etc). How the information is presented. 8211; not on the merits of each charity. We asked them to use this criteria:. Is the information easy to understand? And while havin...
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cindeemock | Thoughts from Ciana
https://cianaassociates.wordpress.com/author/cindeemock
08:37:22 pm on August 31, 2009 0. Seven Tips on Writing for the Web. Are you fully leveraging the power of your web site as a key marketing tool? Is your web site a static tool that simply. Or is it helping to. Accelerate the sales cycle. First, be clear on what the objectives are for your web site. Is it to educate? To get the reader to participate in some way? To encourage repeat visits? Short, Simple Text. Use headlines and subheads liberally, as they help to break up the page. Instead of using. Indiv...
cianaassociates.wordpress.com
What’s in a Name? | Thoughts from Ciana
https://cianaassociates.wordpress.com/2009/07/06/whats-in-a-name
10:14:02 pm on July 6, 2009 1. What’s in a Name? What’s in a name? That which we call a rose by any other name would smell as sweet.”. Juliet in Shakespeare’s. In this passage, Juliet argues that a name is a meaningless convention. She professes her love for Romeo, the person, not the dreaded Montague family name. Product names are important, but more important are the attributes associated with a product attributes that customers can relate to and which can be reflected in a name. Is the name more descr...
cianaassociates.wordpress.com
Are You Guilty of “Sterile” Communications? | Thoughts from Ciana
https://cianaassociates.wordpress.com/2009/08/03/are-you-guilty-of-sterile-communications
04:34:26 pm on August 3, 2009 0. Avoiding “Sterile” Communications. On a recent Saturday morning, I was listening to the Dining Around Town show on KGO radio and Food Maven Joyce Goldstein was on the air. She was describing a pastry chef who spent hours and hours making a dessert that used all sorts of gadgets a huge slicer, a dehydrator, gellan gum, instant freezer, etc. while showing off his technical skills. But the chef was far too technical. Where’s the soul, man! And stories that motivate. You are ...
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About Ciana | Thoughts from Ciana
https://cindeemock.wordpress.com/about
Are principals of Ciana Associates. A marketing consulting firm that helps technology companies identify their unique value, refine marketing strategies for specific audiences, and develop programs that create strong customer preference and, ultimately, compel the customer to buy. Visit us at: http:/ www.cianaassociates.com. Read all of our blogs here. Leave a Comment ». Feed for comments on this post. Leave a Reply Cancel reply. Enter your comment here. Address never made public).
