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Value Based Marketing from Ciana Associates
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Value Propositions: Hidden Beneath the Iceberg | Thoughts from Ciana
https://cianaassociates.wordpress.com/2009/03/18/value-propositions-hidden-beneath-the-iceberg
01:30:54 am on March 18, 2009 2. Value propositions: Hidden Beneath the Iceberg. Let’s say you’re launching a new product in four months. Or you’re introducing an existing product into a new market with hopes of expanding sales. Sounds like it’s time to sit down and crank out that value proposition — after all, how hard can it be? Strong Words of Advice. For future marketing activities. I like the way Scott Berkun, author of. The Myths of Innovation. If you take any magic moment of discovery from history...
cindeeciana | Thoughts from Ciana
https://cianaassociates.wordpress.com/author/cindeeciana
04:48:38 pm on November 16, 2010 0. You can find me at Orion Marketing http:/ www.orionmarketing.com. Check out Orion Marketing! Seven Tips on Writing for the Web. Are You Guilty of “Sterile” Communications? What’s in a Name? Charlie Waters on What’s in a Name? On Tweetless and Not Alone. On Value Propositions: Hidden Ben…. Case Study: Resume W…. On Quick Tips for Resume Wri…. Case Study: Resume W…. On Value Propositions: Hidden Ben…. Blog at WordPress.com.
nancyweintraub | Thoughts from Ciana
https://cianaassociates.wordpress.com/author/nancyweintraub
10:14:02 pm on July 6, 2009 1. What’s in a Name? What’s in a name? That which we call a rose by any other name would smell as sweet.”. Juliet in Shakespeare’s. In this passage, Juliet argues that a name is a meaningless convention. She professes her love for Romeo, the person, not the dreaded Montague family name. Product names are important, but more important are the attributes associated with a product attributes that customers can relate to and which can be reflected in a name. Is the name more descr...
The Power of Stories in Business | Thoughts from Ciana
https://cianaassociates.wordpress.com//2009/03/31/the-power-of-stories-in-business
08:22:27 pm on March 31, 2009 2. THE POWER OF STORIES IN BUSINESS. We’re all familiar with stories they’re the tales you tell upon returning from a trek in Costa Rica, or the chilling story you tell your teenager about the perils of drinking and driving. But how do you tell a business story? Even in business, we tend to understand things better when they’re presented in story form. Stories give context to a narrative and help put a face to an impersonal corporate entity. Our Ergo ES.4 and EXP.36 ...Becau...
Stories That Motivate | Thoughts from Ciana
https://cianaassociates.wordpress.com/2009/07/13/stories-that-motivate
11:24:49 pm on July 13, 2009 0. Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Screenwriter Robert McKee in Harvard Business Review. On page 1 of The Wall Street Journal. Weekend edition (7/11/09), there was a heartwarming story about a 36 year old Iraq Vet and his golden retriever, who is trained to help people whose suffering is emotional, not physical. Kind of like a Seeing Eye Dog for the mind. Which do you think is more powerful: A story about Tuesd...
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Ciana Associates » Services
http://cianaassociates.com/services
Our focus is on designing, developing and implementing programs and sales tools built on a foundation of compelling. Eg, customer successes, competitive data, “influencer” recognition, industry/market statistics and other metrics, to boost credibility and resonance with the buyer. We can come in at any point in the cycle, depending upon your need: help teach you the methods, guide you through the process, or offer you interim marketing management to fill gaps. Brand and Message Development.
Ciana Associates » Resources
http://cianaassociates.com/resources
Tips, Ideas and Resources To Inspire. Identifying Your Unique Value. Defining Your Unique Value. We’ve blogged on a number of different topics and have made these posts readily available below. We welcome your comments. Social Media Aids Logo Design. What’s in a Name? Value propositions: Hidden Beneath the Iceberg. Trader Joe’s Value Rings True. Hyundai vs. Lexus, Seriously? Good or Bad Messaging Impacts Revenues. The Power of Stories in Business. Seven Tips on Writing for the Web.
Ciana Associates » About
http://cianaassociates.com/about-us
Provides a full-range of marketing strategy and value-based business communications for high-technology companies ranging from start-ups to Fortune 500 corporations. We believe in fully understanding the competitive landscape in order to best position, market and sell. Vis à vis the competition (after all, customers have. We are strong proponents of employing substantiated, contextual evidence to prove value to the customer (vs. empty claims). We believe messages should be. And most importantly,.
Ciana Associates » Why Ciana
http://cianaassociates.com/why-ciana
Strategy, Communications and Go-To-Market Expertise. Our Approach and Values Include:. Smart (business savvy) focused execution. Balance of analytical and creative talent. A refreshingly sensible and no-nonsense approach. Core belief in providing clients with keys to success. Grounded in marketing fundamentals in today’s interconnected world. Higher resonance with the customer as a result of value-based approach:. To the customer, and grounded in marketing. Sue Kunz, CEO,. T1 CoolThreads servers and the ...
Ciana Associates » Home
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Marketing Strategy and Value-Based Communications. Take the Quick Value Test. See if you’re communicating your value as credibly, effectively and concisely as possible. If not, we can help. Can you summarize what your offering is, and why it’s a better choice than other alternatives in 30 seconds or less? Can you articulate the value customers get with your offering (or are you focusing on a list of features)? Do you have evidence to support your claims?
We’ve Moved! | Thoughts from Ciana
https://cindeemock.wordpress.com/2009/03/30/weve-moved
March 30, 2009. Filed under: Latest News. 8212; cindeemock @ 3:31 pm. Hi, we’ve moved our site “Thoughts from Ciana.” Please visit us here. Or use this URL:. Http:/ www.cianaassociates.wordpress.com. Leave a Comment ». Feed for comments on this post. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Notify me of new comments via email.
March | 2009 | Thoughts from Ciana
https://cindeemock.wordpress.com/2009/03
March 30, 2009. Filed under: Latest News. 8212; cindeemock @ 3:31 pm. Hi, we’ve moved our site “Thoughts from Ciana.” Please visit us here. Or use this URL:. Http:/ www.cianaassociates.wordpress.com. Create a free website or blog at WordPress.com.
About Ciana | Thoughts from Ciana
https://cindeemock.wordpress.com/about
Are principals of Ciana Associates. A marketing consulting firm that helps technology companies identify their unique value, refine marketing strategies for specific audiences, and develop programs that create strong customer preference and, ultimately, compel the customer to buy. Visit us at: http:/ www.cianaassociates.com. Read all of our blogs here. Leave a Comment ». Feed for comments on this post. Leave a Reply Cancel reply. Enter your comment here. Address never made public).
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Ciana Associates
Marketing Strategy and Value-Based Communications. Take the Quick Value Test. See if you’re communicating your value as credibly, effectively and concisely as possible. If not, we can help. Can you summarize what your offering is, and why it’s a better choice than other alternatives in 30 seconds or less? Can you articulate the value customers get with your offering (or are you focusing on a list of features)? Do you have evidence to support your claims?
Thoughts from Ciana | Value Based Marketing from Ciana Associates
4:48 pm on November 16, 2010 0. You can find me at Orion Marketing http:/ www.orionmarketing.com. 8:37 pm on August 31, 2009 0. Seven Tips on Writing for the Web. Are you fully leveraging the power of your web site as a key marketing tool? Is your web site a static tool that simply. Or is it helping to. Accelerate the sales cycle. First, be clear on what the objectives are for your web site. Is it to educate? To get the reader to participate in some way? To encourage repeat visits? Short, Simple Text.
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E-mail Us: info@cianaatech.com Call us now on 6493904252. We Provide Independent Audit. We offer PCI Compliance. We are seasoned security Auditors. We Manage Compliance as Service. We Train the Best Minds in Industry. Security Compliance Certification IN CLoud and physical infrastructure. We offer PCI DSS, HIPAA, ISO 27001 Compliances ASK US. ISO Management Compliance Certification. We offer ISO 9001, ISO 14001, ISO 18001 and ISO 27001. Management System Certification Training. Demonstrate compliance wit...
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Cassiana Santos. Bem vindos ao meu Blog! Segunda-feira, 24 de janeiro de 2011. Moranguinho - Boneca de Biscuit. Links para esta postagem. Compartilhar com o Pinterest. Sexta-feira, 21 de janeiro de 2011. Como fazer Potes em Biscuit. Secar, seca muito fácil em contato com o ar. Aqui vamos ensinar pra você, como fazer potes de biscuit. Além de passo a passo ensinando você como fazer vários tipos de bonequinhos e lembrancinhas em biscuit. Material que você vai precisar para fazer os potes:. Pote de vidro;.
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