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The Difference Maker

Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...

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Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...

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The Difference Maker | csbrand.blogspot.com Reviews

https://csbrand.blogspot.com

Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...

INTERNAL PAGES

csbrand.blogspot.com

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The Difference Maker: April 2011

http://csbrand.blogspot.com/2011_04_01_archive.html

Monday, April 4, 2011. Why It's Bad To Be Normal. When we were all in high school who didn’t try to fit in? Wear the right clothes? Listen to the right music? Even use the right vocabulary? No one wanted to be the oddball. But recently I’m beginning to recognize more and more advantages in uniqueness. Similarly, business seems to be designed to reward uniqueness too. What company wants to be known for following “normal” instead of “best” practices? Here are his categories:. Why are so many companies sati...

2

The Difference Maker: October 2011

http://csbrand.blogspot.com/2011_10_01_archive.html

Monday, October 10, 2011. How Steve Jobs Made Apple Different. At the risk of re-posting just another glowing memorial for the accomplishments of Steve Jobs, I read something today about him that really resonates with my core beliefs. Being different is profoundly significant. In a short article published on bnet.com, Margaret Heffernan outlined six lessons that she identified in Steve Job’s approach to business that heavily contributed to his success. It’s a good read. That’s what makes Apple so d...

3

The Difference Maker: November 2010

http://csbrand.blogspot.com/2010_11_01_archive.html

Tuesday, November 30, 2010. Success = Making It Easier For Customers To Buy. While most marketers try to motivate potential customers to want what they have to sell, really successful marketers help customers do a better job of buying what they already want. In a recently published article posted on BNET.com, William Taylor describes how Netflix has dramatically improved the way their customers identify and evaluate movies they might want to view. And by making the customer experience better and more con...

4

The Difference Maker: Why It's Bad To Be Normal

http://csbrand.blogspot.com/2011/04/why-its-bad-to-be-normal.html

Monday, April 4, 2011. Why It's Bad To Be Normal. When we were all in high school who didn’t try to fit in? Wear the right clothes? Listen to the right music? Even use the right vocabulary? No one wanted to be the oddball. But recently I’m beginning to recognize more and more advantages in uniqueness. Similarly, business seems to be designed to reward uniqueness too. What company wants to be known for following “normal” instead of “best” practices? Here are his categories:. Why are so many companies sati...

5

The Difference Maker: February 2012

http://csbrand.blogspot.com/2012_02_01_archive.html

Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...

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The Difference Maker

Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...

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Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. What is a Brand? What's the Value of Brand Development? Three Levels of Brand Development. 2016 Cornerstone Brand Communications.

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