Cornerstone Brand Communications is a strategic, content-marketing consultancy focused on making your competitive difference more recognizable and your audience influence more sustainable than other less intentional approaches.
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Home-1 | csbrand.com Reviews
https://csbrand.com
Cornerstone Brand Communications is a strategic, content-marketing consultancy focused on making your competitive difference more recognizable and your audience influence more sustainable than other less intentional approaches.
csbrand.com
What's My Process
http://www.csbrand.com/my-approach/what_s_my_process
Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. Something Worth Thinking About. My Brand Process Works On Any Scale. Adjusting the tools and techniques to fit the job. That's why I employ a disciplined creative methodology called "Defining Your Difference" on every assignment ...
http://www.csbrand.com/portfolio/project_profiles/print
Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. Print Media Project Profiles. Green Risk Professional Ad. Tyler Pipe Couplings Ads. Acme Oil Services Brochure. GP Panel Products Lit Format. SCI Construction Company Profile. Tyler Pipe Technical Sheet. MJB No Limitations Mailer.
Project Profiles
http://www.csbrand.com/portfolio/project_profiles
Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. Thumbnail examples of varied brand communications expertise. Advertising Literature Direct Mail. Broadcast and AV Web and E-mail. Exhibits and Events Displays and Signs. 2016 Cornerstone Brand Communications.
Electronic
http://www.csbrand.com/portfolio/project_profiles/electronic
Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. Electronic Media Project Profiles. DensShield Install Demo Video. MJB Wood Group Introduction. Firstbank New Name Spot. MJB Wood Group Microsite. Vale Training Solutions Website. Junk it Removal Website.
Services
http://www.csbrand.com/my-value/services
Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. Assistance with a single project or an entire campaign. The services I offer in this category include:. Facilitated brand difference discovery sessions. Written brand character explanation and usage documents. Once planned, the n...
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The Difference Maker: Build Your Brand Without Building An Ad
http://csbrand.blogspot.com/2012/02/build-your-brand-without-building-ad.html
Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...
The Difference Maker: Brand Benefit #6: Better internal focus and guidance
http://csbrand.blogspot.com/2012/02/brand-benefit-6-better-internal-focus.html
Tuesday, February 14, 2012. Brand Benefit #6: Better internal focus and guidance. There are many good reasons why brand development can be a difference maker for your business. This is the sixth of ten posts highlighting those reasons for your consideration. Read the previous post. One of the greatest challenges your company will face as it grows is to maintain a clear, unified focus of direction and priority. A strong brand can give your entire organization a reference point for unity. Build Your Brand ...
The Difference Maker: December 2010
http://csbrand.blogspot.com/2010_12_01_archive.html
Monday, December 20, 2010. From all of us at Cornerstone Brand Communications, may your Christmas be filled with the joy of our Savior and Lord as you spend time with family and friends during the holidays. If you have not already seen our holiday e-card you may click here. Or on the image below to view it. Then we invite you to visit the links below to some favorite, fun and weird Christmas videos. Links With A More Traditional Appeal:. Christmas Food Court Flash Mob, Hallelujah Chorus: click here.
The Difference Maker: Winning Strategies for a Sluggish Economy
http://csbrand.blogspot.com/2011/07/winning-strategies-for-sluggish-economy_15.html
Friday, July 15, 2011. Winning Strategies for a Sluggish Economy. I’ve personally experienced the results of a company going into “survival mode” during an economic downturn. It begins with the “everyone’s got to tighten their belt” speech. Expense reports are put under the microscope and a moratorium is placed on purchasing sticky notes. If you understand the principle of faith, then this is the time to use it. You will have to resist the urge to reduce your branding budget and step out on that prov...
The Difference Maker: July 2011
http://csbrand.blogspot.com/2011_07_01_archive.html
Friday, July 15, 2011. Winning Strategies for a Sluggish Economy. I’ve personally experienced the results of a company going into “survival mode” during an economic downturn. It begins with the “everyone’s got to tighten their belt” speech. Expense reports are put under the microscope and a moratorium is placed on purchasing sticky notes. If you understand the principle of faith, then this is the time to use it. You will have to resist the urge to reduce your branding budget and step out on that prov...
The Difference Maker: 10 trade show traps to beware of
http://csbrand.blogspot.com/2012/02/10-trade-show-traps-to-beware-of.html
Wednesday, February 8, 2012. 10 trade show traps to beware of. More than a few marketing dollars are blown at trade shows and often with little to show for the expense. Carefully consider these 10 areas of potential waste to better manage the risk and maximize the reward. While it’s true, conferences, trade shows and exhibits are key components in the marketing communications plans of many business and industrial brands, they also have the potential to be some of the most wasteful expenses too. Tell us w...
The Difference Maker: March 2011
http://csbrand.blogspot.com/2011_03_01_archive.html
Wednesday, March 2, 2011. Why "Selling Value" is BAD. Don’t you love it when you discover other people who believe some of the same things you do? Especially when they are more widely known and speak on a larger stage. Don’t you just want to say, “See, I told you.”. At this point I started arguing that value involves significantly more than just a better set of features for the same price. It also includes the idea of how you do what you do differently than your competitors. How can my offering uniquely ...
The Difference Maker: September 2010
http://csbrand.blogspot.com/2010_09_01_archive.html
Friday, September 24, 2010. Kenmore - Still At Home In More Homes. Once upon a time Sears carried Kenmore, the appliance brand Sears introduced, to national prominence on the back of the retailer's overwhelming marketing clout. Now, long after the luster of Sears has faded, Kenmore is still recognized as a dominant appliance brand. Besides refreshing the nameplate logo font, Kenmore is also upgrading:. 1 Handles and Knobs - more elegant and ergonomic touch points for users. Read the entire article. To ta...
The Difference Maker: February 2011
http://csbrand.blogspot.com/2011_02_01_archive.html
Thursday, February 10, 2011. Don't Leave Your Brand To Competitors. The whole idea behind building a brand is that you are intentionally creating a positive expectation for your products and services in the minds of customers, prospects, employees and other marketplace participants. That requires the communication and fulfillment of a clear, focused brand promise for an extended period of time. Introduced with impact. Reinforced consistently. And delivered with reliability. To talk to someone about helpi...
The Difference Maker: April 2011
http://csbrand.blogspot.com/2011_04_01_archive.html
Monday, April 4, 2011. Why It's Bad To Be Normal. When we were all in high school who didn’t try to fit in? Wear the right clothes? Listen to the right music? Even use the right vocabulary? No one wanted to be the oddball. But recently I’m beginning to recognize more and more advantages in uniqueness. Similarly, business seems to be designed to reward uniqueness too. What company wants to be known for following “normal” instead of “best” practices? Here are his categories:. Why are so many companies sati...
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C.S. BRADSHAW
November 2, 2017. November 3, 2017. 8220;Worth It” is what I call a ad that isn’t an ad. I wanted to create something that was meaningful, something people would want to share with their friends and family because it was touching or spoke to something they believed in. Create a website or blog at WordPress.com.
C.S. Bradshaw | Builders Since 1989
Skip to main content. LS Bradshaw Real Estate Properties for Lease. General Commercial and Pre-engineered Buildings. Town Halls and Community Buildings. Churches, Courthouses and Museums. Warehouses and Re-purposed Buildings. New Construction, Renovations, and the Unusual! General contracting with an emphasis on commercial construction in both conventional and pre-engineered metal buildings are our focus. Read more about About Us. 530 North Long St., Salisbury, NC 28145. 2015 Powered by SCS Service Inc.
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Café Scientifique Braga - Portugal
Café Scientifique Braga - Portugal. Em nome da cultura e da divulgação científica". Segunda, 8 de Junho de 2009, 21h45, Estaleiro Cultural Velha-a-Branca. O lobo em Portugal: desafios na investigação e conservação de uma espécie ameaçada. Bolseiro de Investigação do Centro de Investigação em Biodiversidade e Recursos Genéticos da Universidade do Porto (CIBIO/UP). Publicada por Francisco Rodrigues às 2.6.09. Segunda, 11 de Maio de 2009, 21h45, Estaleiro Cultural Velha-a-Branca. Serão de facto importantes?
The Difference Maker
Thursday, February 23, 2012. Build Your Brand Without Building An Ad. It probably doesn’t surprise you that consumers aren’t big fans of the ads most marketers and ad pros spend their time and money creating. There is, however, a form of brand communication the majority of consumers prefer. Instead of ads. And over 75% of that group still hold that view knowing the company providing the information is trying to sell them something. What is valuable content then? Sizing, selection and usage factors. In fa...
Home-1
Invalid Email / Username. What is a Brand? 10 Benefits of Building Stronger Brand Value. 10 Communications Mistakes that Camouflage Brand Value. Three Levels of Brand Development. Brand Development Is No Accident. The Power of a Positive Picture. 3 Objectives for Lead Follow-Up. What is a Brand? What's the Value of Brand Development? Three Levels of Brand Development. 2016 Cornerstone Brand Communications.
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Cornerstone Brand Communications | Making Brand Sense
Put Your Brand On Display. Posted August 25, 2010 by csbrand. Trade shows provide a great opportunity for potential buyers to actually get their hands on your products and meet your people. One recent Cornerstone project illustrates how to also display your product’s brand as well. For the composite panel group at Temple-Inland, the International Woodworking Fair (IWF) represents an opportunity to influence OEM furniture and fixture designers, fabricators, specifiers and buyers from all over the world.
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