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Dan Peznola | Smile! You’re at the best WordPress.com site ever

Smile! You’re at the best WordPress.com site ever

http://danpeznola.wordpress.com/

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Dan Peznola | Smile! You’re at the best WordPress.com site ever | danpeznola.wordpress.com Reviews

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Smile! You’re at the best WordPress.com site ever

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Social Media Strategy | Dan Peznola

https://danpeznola.wordpress.com/2013/04/05/social-media-strategy

You’re at the best WordPress.com site ever. Social media came onto the scene as a place to stay in touch with friends, a place to be social. It has since developed into more; it is now a resource used by businesses and marketers. It is a tool used to develop brands, and improve customer relations. Let’s start with monitoring. Tons of sites and services, like Sysomos. This brings me to my next point, and the next step in developing a social strategy: participation. What do you think? Dan, I really like ho...

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Coca-cola: A Case Study | Dan Peznola

https://danpeznola.wordpress.com/2013/05/07/coca-cola-a-case-study

You’re at the best WordPress.com site ever. Coca-cola: A Case Study. Is one of the biggest, and most-recognizable brands in the world. Coke established themselves far before social media, and the Internet for that matter; but through a very strong social-media presence, they have managed to stay relevant. One of the most interesting things about Coca-cola, and their Twitter account, is how multilingual they are. 8221; Coca-cola is a global brand. And statistically. All in all, Coca-cola, one of the bigge...

3

Let’s Get Down To (Social) Business | Dan Peznola

https://danpeznola.wordpress.com/2013/03/26/506

You’re at the best WordPress.com site ever. Let’s Get Down To (Social) Business. For class, we were asked to analyze a brand, or business, that could benefit from becoming a more social business. We chose to analyze Fromm Family Foods. A family-owned and operated, natural pet food company. Fromm Family Foods is in no way a shining example of a social business, but with some help, they could be on their way. What are your thoughts on becoming a social business? Leave a Reply Cancel reply. Next post →.

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Social Media Policy: Be Smart | Dan Peznola

https://danpeznola.wordpress.com/2013/05/08/social-media-policy-be-smart

You’re at the best WordPress.com site ever. Social Media Policy: Be Smart. Lots of organizations use social media to strengthen their brand. But these organizations must be careful, for social media can be as harmful as it is valuable. To avoid trouble. Many implement social media policies. Some organizations’ social media policies are better than others. One of the better that I’ve seen is Best Buy’s. To be completely honest, do I think organizations need to implement social media policies? Create a fre...

5

Case Study: Mercedez Benz | Dan Peznola

https://danpeznola.wordpress.com/2013/05/07/case-study-mercedez-benz

You’re at the best WordPress.com site ever. Case Study: Mercedez Benz. With 122,687 followers, and just over four thousand tweets, Mercedes Benz isn’t exactly huge on Twitter. But in February 2011, the Germany-based brand of luxury cars, ran one of the best Twitter campaigns to date: the Tweet Race. Source: http:/ ow.ly/kO0pB). Also, when you engage with an audience like Mercedes did, the audience begins to listen. Once you’ve got them listening, you can relay your message onto them, and word w...Other b...

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The key to social strategy | Jordan Calgaro

https://jordancalgaro.wordpress.com/2013/05/08/the-key-to-social-strategy

All things PR, Marketing and Social Media. The key to social strategy. On May 8, 2013. All organizations who use social media need to have a social media policy in place. There are many reasons for this, but it is essential to know that before you start using the platforms, you need to think strategically about how they will be used. Social media is continually changing and companies need to think before they post. Larr; A look at Marquette’s Social Media Policy. IKEA: Facebook Showroom (Case Study).

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IKEA: Facebook Showroom (Case Study) | Jordan Calgaro

https://jordancalgaro.wordpress.com/2013/05/08/ikea-facebook-showroom-case-study

All things PR, Marketing and Social Media. IKEA: Facebook Showroom (Case Study). On May 8, 2013. Example showroom photo for users to tag. Ikea is active on social media. Ikea US is on Facebook and Twitter, while Idea Sweden is not on Twitter. According to an article titled “ 7 Ideas to Steal from Ikea’s Content Stragegy,. 8221; Ikea USA serves as. Here is a short video that explains the IKEA Facebook:. Store manager’s profile page. Larr; The key to social strategy. American Express @ SXSW (Case Study).

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Social Media Policy Analysis: Coca-Cola | AJ Talks Advertising

https://ajtalksadvertising.wordpress.com/2013/05/02/social-media-policy-analysis-coca-cola

A blog exploring the ever-changing world of advertising, PR and new media. Social Media Policy Analysis: Coca-Cola. May 2, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; 2 Comments. Coca-Cola has a publicly accessible social media policy. Detailing exactly what it expects from its employees, whether they are social media reps or not. LEADERSHIP: The courage to shape a better future;. COLLABORATION: Leveraging our collective genius;. INTEGRITY: Being real;. The details included ...

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Twitter and the #Superbowl | colleenkehoe

https://colleenkehoe.wordpress.com/2013/02/11/twitter-and-the-superbowl

What Makes a Good Social Media Manager? DSW Shares Their Love of Shoes On Social Media →. Twitter and the #Superbowl. February 11, 2013. When it comes to the Superbowl, unless the Green Bay Packers are playing, I’m normally watching for the commercials. This year was no exception, my volume went down during the game and up during the commercial breaks. During the blackout, Budweiser also did a great job starting a conversation with their “Brotherhood” Clydesdale commercial. In addition, the newest #Clyde...

jordancalgaro.wordpress.com jordancalgaro.wordpress.com

American Express @ SXSW (Case Study) | Jordan Calgaro

https://jordancalgaro.wordpress.com/2013/05/08/american-express-sxsw-case-study

All things PR, Marketing and Social Media. American Express @ SXSW (Case Study). On May 8, 2013. Last year, American Express took to Twitter, following successful programs with Facebook and Foursquare, to award discounts for tweets to followers. Cardholders were to go to sync.americanexpress.com/twitter. From the Mashable article, SVP of digital partnerships and development at American Express said, “We set out to mix technology, commerce and music on a stage like no other and we think we nailed th...

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jordancalgaro | Jordan Calgaro

https://jordancalgaro.wordpress.com/author/jordancalgaro

All things PR, Marketing and Social Media. All posts by jordancalgaro. American Express @ SXSW (Case Study). On May 8, 2013. Last year, American Express took to Twitter, following successful programs with Facebook and Foursquare, to award discounts for tweets to followers. Cardholders were to go to sync.americanexpress.com/twitter. From the Mashable article, SVP of digital partnerships and development at American Express said, “We set out to mix technology, commerce and music on a stage like no oth...

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The three most important takeaways of The Digital Advertising Insight Summit Series | Anthony Virgilio

https://anthonyvirgilio.wordpress.com/2013/03/23/the-three-most-important-takeaways-of-the-digital-advertising-insight-summit-series

Aspiring storyteller. Avid collaborator. The three most important takeaways of The Digital Advertising Insight Summit Series. This year, Milwaukee-based advertising agency Laughlin Constable. Partnered to bring marketing professionals, students and faculty the First Annual Digital Advertising Insight Summit Series. Although there were many speakers from the client side, agency side and publishing side, there were messages that resonated in most presentations. Content, content and more content:. The power...

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Dan Peznola | Smile! You’re at the best WordPress.com site ever

You’re at the best WordPress.com site ever. Social Media Policy: Be Smart. Lots of organizations use social media to strengthen their brand. But these organizations must be careful, for social media can be as harmful as it is valuable. To avoid trouble. Many implement social media policies. Some organizations’ social media policies are better than others. One of the better that I’ve seen is Best Buy’s. To be completely honest, do I think organizations need to implement social media policies? Mercedes sor...

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