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Marketing Topics | Smarter Marketing with Better Results | Facilitated by Prof. Dr. Koen Pauwels
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Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Does Turkey’s new Discover the Potential Branding Campaign Pass the Marketing 101 Litmus Test? Continue reading →. May the Fourth be with You: United We Stand. July 4, 2016. The FT Journal List in the Age of Brexit. Originally posted on The Past Speaks. Results of the Brexit referendum on Friday overshadowed the publication on the same day of the Financial Times’s updated its list of the most important academic and practitioner...
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Marketing democracy: 5 key principles for E Pluribus Unum | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/2015/02/23/marketing-democracy-5-key-principles-for-e-pluribus-unum
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Marketing democracy: 5 key principles for E Pluribus Unum. February 23, 2015. Yes, liberal democracies should clean up their act, improving the democratic process in e.g. the European Union and the United States. Yes, they should re-establish democracy as a key priority in foreign policy, promoting democratic elements while restricting the influence of authoritarian leaders. At the same time,. As seen by segments of citizens.
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Skeptics or Suckers? How to overcome executive and IT resistance to data-driven decision making | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/2015/03/05/354
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. How to overcome executive and IT resistance to data-driven decision making. March 5, 2015. Guest post by Kevin Gray, edited by Koen Pauwels. As demonstrated by the confusion of what e.g. neuroscience reveals about consumer behavior [2]. What is your experience with executive and IT understanding versus resistance regarding using data analytics? Please let us know! Share on Facebook (Opens in new window). March 5, 2015. Don’t le...
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My Book | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/my-book
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. The book It’s not the Size of the Data, It’s How You Use It: Smarter Marketing with Analytics and Dashboards invites you in 4 steps to. What market analytic dashboards can do for you (chapters 1-2),. The market analytic dashboard (chapters 3-6),. The dashboard (chapters 7-11) and. The dashboard: implement and renovate (chapters 12-14). This modular structure accommodates different levels of experience, urgency and firm situation.
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social media ROI: it’s black and blue ! | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/2015/03/04/social-media-roi-its-black-and-blue
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Social media ROI: it’s black and blue! March 4, 2015. The latest Chief Marketing Officer survey [1]. Shows that only 13% of senior marketing managers can quantitatively show the business results of social media not too far from the 25% who can see that dress is black and blue. Could this be because blue is a color that people have only recently been able to distinguish [2]. In each case, explaining sales by traditional marketin...
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Integrate online & offline metrics on Road to Purchase | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/2015/04/30/integrate-online-offline-metrics-on-road-to-purchase
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Integrate online and offline metrics on Road to Purchase. April 30, 2015. Thanking the Marketing Science Institute for giving its Best Paper award to this work, I’d like to hear your ideas on how to improve it. If you have yet to read it, the paper is available for free now at: http:/ www.msi.org/reports/do-online-behavior-tracking-or-attitude-survey-metrics-drive-brand-sales-an/. What we KNOW NOW:. 1) Organic, direct visits to...
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Stop beating the dead horse of consumer rationality! | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/2015/03/19/stop-beating-the-dead-horse-of-consumer-rationality
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Stop beating the dead horse of consumer rationality! March 19, 2015. This pseudo intellectual argument is complete nonsense, and not much different from claiming that geographers assume the world is flat and thus should not be believed. It is merely a sales pitch, plain and simple, and here are some reasons why:. First, let’s not forget that economists define ‘rational’ in many ways! That sex sells is a recent discovery? Severa...
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About me | Smarter Marketing with Better Results
https://analyticdashboards.wordpress.com/about-prof-koen-pauwels
Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Is Professor of Marketing at Ozyegin University, Istanbul, and the most published and awarded researcher on return on marketing investment. Previously at the Tuck School of Business (Dartmouth), he won the 2010 Google/WPP Research Award. Best Paper in Marketing/Decision Sciences Award, the 2001 EMAC. Best paper award, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research. Koen has shared his ...
