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David's-Marketing-Blog - Thoughts on Marketing for technology Companies

Thoughts on Marketing for technology Companies. SMB and Cloud Services. Why Cloud beats DIY for Small Business. Rather than buying lifetime licenses for software, or investing in hardware for a new server, you rent what you need for as long as you need it. As an example, new servers can be up and running in minutes vs weeks if you order them yourself. This flexibility in usage translates to a significant cost savings compared to the conventional approach. Small Businesses often have a server or two insta...

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David's-Marketing-Blog - Thoughts on Marketing for technology Companies | david-pool.com Reviews

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Thoughts on Marketing for technology Companies. SMB and Cloud Services. Why Cloud beats DIY for Small Business. Rather than buying lifetime licenses for software, or investing in hardware for a new server, you rent what you need for as long as you need it. As an example, new servers can be up and running in minutes vs weeks if you order them yourself. This flexibility in usage translates to a significant cost savings compared to the conventional approach. Small Businesses often have a server or two insta...

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David's-Marketing-Blog - Thoughts on Marketing for technology Companies | david-pool.com Reviews

https://david-pool.com

Thoughts on Marketing for technology Companies. SMB and Cloud Services. Why Cloud beats DIY for Small Business. Rather than buying lifetime licenses for software, or investing in hardware for a new server, you rent what you need for as long as you need it. As an example, new servers can be up and running in minutes vs weeks if you order them yourself. This flexibility in usage translates to a significant cost savings compared to the conventional approach. Small Businesses often have a server or two insta...

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david-pool.com

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The IT Department as a Service Provider

http://david-pool.com/the-it-department-as-a-service-provider

Thoughts on Marketing for technology Companies. Laquo; Product Lifecycle Management – Design/implementationProduct design. The IT Department as a Service Provider. Whilst the long touted extinction of the traditional IT Department hasn’t materialised as much as some feared, this doesn’t mean that the threat has gone away. A tall order perhaps? But certainly worth striving for. This entry was posted on Wednesday, July 9th, 2014 at 2:53 pm and is filed under Product lifecycle management. From your own site.

2

So what exactly is Marketing ?

http://david-pool.com/so-what-exactly-is-marketing

Thoughts on Marketing for technology Companies. Laquo; Functions of Marketing. Product Lifecycle management – how do we manage all the moving parts? So what exactly is Marketing? According to Wikipedia –. Marketing is “. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Or to put it another way – courtesy of Kotler and Armstrong – ‘. Products or services to develop.

3

2014 September

http://david-pool.com/2014/09

Thoughts on Marketing for technology Companies. Archive for September, 2014. There is a lot of discussion about what NFV is so hopefully this post will give you some insight. So what is it? Essentially, it’s about virtualization moving up the OSI stack – – We had virtualization over the physical wires with Layer two technologies first (Frame Relay, ATM) – This evolved to layer three […]. September 11th, 2014 Posted in Technology. My main consultancy site. Hosting company I use – D9 Hosting.

4

What should Marketing leadership provide ?

http://david-pool.com/what-should-marketing-leadership-provide

Thoughts on Marketing for technology Companies. Laquo; Connected Business 2014 – Tools for Implementing a Digital/Social Media strategy. What should Marketing leadership provide? As discussed in the posts on Social/Digital media, there needs to be a Business strategy in place, but with the ever changing landscape flexibility is also important. From a Marketing perspective, there are four main areas where leadership can and should be provided for the business:. 8211; Thought Leadership:. From your own site.

5

Benefits of Cloud

http://david-pool.com/benefits-of-cloud

Thoughts on Marketing for technology Companies. Laquo; What should Marketing leadership provide? Knowing your position in the Market. There is a lot of discussion around what Cloud is – is it really that much different from a Hosted service for example (the answer imho is yes), so thought I’d put down what I see as the three major benefits to companies of adopting Cloud – whether Private, Public or a Hybrid approach:. 8211; Pay for what you use. 8211; Inherent mobility. 8211; An enabler for Business.

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David's-Marketing-Blog - Thoughts on Marketing for technology Companies

Thoughts on Marketing for technology Companies. SMB and Cloud Services. Why Cloud beats DIY for Small Business. Rather than buying lifetime licenses for software, or investing in hardware for a new server, you rent what you need for as long as you need it. As an example, new servers can be up and running in minutes vs weeks if you order them yourself. This flexibility in usage translates to a significant cost savings compared to the conventional approach. Small Businesses often have a server or two insta...

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