drivinginsightscasessec.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales. We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase. Direct response levels broke prior norms. It had to be discontinued for a while as field salespeople could not handle the number of responses (a nice problem to have! Subscribe to: Posts (Atom).
drivinginsightscasest.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - TRAVELERS BRAND REINVENTION. For a major Fortune 100 firm, create a compelling brand identity that helps reinvent the company. The solution has to be a big enough idea to be a long-term strategic platform for product and service innovation not just a communications idea, and needed to overcome being significant outspent by competitors. Subscribe to: Posts (Atom).
drivinginsightscasesu.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - UNITED AIRLINES. To inspire sales for its extra legroom product in the second year after launch with no new product news or offers. We put the feature more richly in the context of the target’s life, as a brand action that reflected a deeper understanding of them. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand. Subscribe to: Posts (Atom).
drivinginsightsclients.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. We've had the fortune and privilege to work with a variety of great brands across the country:. Rehabilitation Institute of Chicago. Now part of ADT). University of Chicago's Graduate School of Business. Posted by Driving Insights. Subscribe to: Posts (Atom). HOW WE ARE DIFFERENT. WHY WE DO WHAT WE DO.
drivinginsightscontact.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. Do you have a particular issue or need in mind that you'd like to talk to us about? Would you like to know more about what we do and how we can help? We'd be delighted to hear from you! You can get in touch through any of the following:. 451 Hayes Street Suite B / San Francisco / CA 94012 / USA. Posted by Driving Insights. Subscribe to: Posts (Atom). HOW WE ARE DIFFERENT. WHY WE DO WHAT WE DO.
drivinginsightscurrent.blogspot.com
Driving Insights
Tuesday, September 1, 2009. Without doubt this remains a fluid landscape but a critical one for marketers to understand and deploy effectively. More than any other issue, social media forces companies to adapt their ways of approaching a meaningful exchange and managing an on-going conversation that provides value and deepens involvement (when done right! We’re scanning the “best of” principles and practices to help our clients benefit. Shaping experiences in the moment. Subscribe to: Posts (Atom).
drivinginsightsexample1.blogspot.com
DRIVING INSIGHTS
Tuesday, July 15, 2008. This application gives people the opportunity to share with friends how they'd deck out a dorm room, with many of the items highlighted as available from Target.so life can imitate art. Click on the image below for a larger resolution. Subscribe to: Posts (Atom). Back to HOW WE ARE DIFFERENT.
drivinginsightshow.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. HOW WE ARE DIFFERENT. We are tenacious and demanding about insights. Not all insights are created equal. We devote the appropriate resources and time to ensure that we identify the one among several that will most affect change. Sometimes this is from judgment, other times through developmental research. We focus on maximizing momentum. We build anew each time we start a project. Our starting point is always strategy. But we get no satisfaction from ideas that aren't. Be As your co...
drivinginsightswhat.blogspot.com
Driving Insights
Friday, July 11, 2008. Behind strategic change for clients - and tactical impact when the need arises. The purpose is to increase:. The value that customers get from the products and services client companies deliver. The value from investment that clients are making and have made in their company. We deliver value to our clients through an expertise in developing INSIGHT that fuels change across a variety of areas:. Enriched customer audience understanding. Sharpening brand differentiation and appeal.
drivinginsightswhere.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. Ing Insights Inc is located at:. 36 Navy Street Suite 9. Most of the time, we're away from our desks. Walking around a problem. In a work room.In people's. Homes, at work. And sometimes i n a focus group facility. Listening to the small talk and watching. Observing fashion.In museums. Getting ideas and inspiration. Listening in on people's passions. And seminars on culture. Posted by Driving Insights. Subscribe to: Posts (Atom). HOW WE ARE DIFFERENT. WHY WE DO WHAT WE DO.
drivinginsightswho.blogspot.com
Driving Insights
Friday, July 11, 2008. Is run by Guy Gould Davies, a 15 year veteran of top brand building and advertising agencies in the US, including Fallon, Ogilvy and Mullen. Strategic planner by training – deft explorer of relationship truths by nature – Guy has delivered successful, inspiring solutions for a range of national and regional brands (see Clients and Cases). While we're on the leading edge of trends and cultural change, the company is run like an old-world craft. Why? See also How We Are Different.
