drivinginsightscasesdd.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - DOVE 'NO WHITE MARKS' DEODORANT. The category was 10 years old when Dove was about to introduce its own version. It couldn't make superiority claims: while better than alternatives, Dove's wasn't perfect and claiming it was would have continued the pattern of trumped-up performance followed by disappointment established by other brands. Imbued the product with a tangible and valued point of difference because it gave women a different way of thinking. It.
drivinginsightscasesdh.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - DOVE HAIR CARE. Women trusted Dove in skincare, but not when it came to hair (as the post launch sales trends showed). The brand needed to demonstrate to women that it had the credentials to deliver the goods, in a different - and for the brand, new - category. Subscribe to: Posts (Atom).
drivinginsightscasesnec.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. Motivate end-user influencers and IT buyers to spec NEC when top brands all have feature and functionality parity. Equipment users – and the IT folks that buy for them – are emotionally vested in the outcomes, the basis for a single product positioning to both audiences. Powerful differentiation, leveraging performance functionality but living above it, that asserted category leadership. Subscribe to: Posts (Atom).
drivinginsightscasessec.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales. We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase. Direct response levels broke prior norms. It had to be discontinued for a while as field salespeople could not handle the number of responses (a nice problem to have! Subscribe to: Posts (Atom).
drivinginsightscasest.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - TRAVELERS BRAND REINVENTION. For a major Fortune 100 firm, create a compelling brand identity that helps reinvent the company. The solution has to be a big enough idea to be a long-term strategic platform for product and service innovation not just a communications idea, and needed to overcome being significant outspent by competitors. Subscribe to: Posts (Atom).
drivinginsightscasesu.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - UNITED AIRLINES. To inspire sales for its extra legroom product in the second year after launch with no new product news or offers. We put the feature more richly in the context of the target’s life, as a brand action that reflected a deeper understanding of them. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand. Subscribe to: Posts (Atom).
drivinginsightsclients.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. We've had the fortune and privilege to work with a variety of great brands across the country:. Rehabilitation Institute of Chicago. Now part of ADT). University of Chicago's Graduate School of Business. Posted by Driving Insights. Subscribe to: Posts (Atom). HOW WE ARE DIFFERENT. WHY WE DO WHAT WE DO.
drivinginsightscontact.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. Do you have a particular issue or need in mind that you'd like to talk to us about? Would you like to know more about what we do and how we can help? We'd be delighted to hear from you! You can get in touch through any of the following:. 451 Hayes Street Suite B / San Francisco / CA 94012 / USA. Posted by Driving Insights. Subscribe to: Posts (Atom). HOW WE ARE DIFFERENT. WHY WE DO WHAT WE DO.
drivinginsightscurrent.blogspot.com
Driving Insights
Tuesday, September 1, 2009. Without doubt this remains a fluid landscape but a critical one for marketers to understand and deploy effectively. More than any other issue, social media forces companies to adapt their ways of approaching a meaningful exchange and managing an on-going conversation that provides value and deepens involvement (when done right! We’re scanning the “best of” principles and practices to help our clients benefit. Shaping experiences in the moment. Subscribe to: Posts (Atom).
drivinginsightsexample1.blogspot.com
DRIVING INSIGHTS
Tuesday, July 15, 2008. This application gives people the opportunity to share with friends how they'd deck out a dorm room, with many of the items highlighted as available from Target.so life can imitate art. Click on the image below for a larger resolution. Subscribe to: Posts (Atom). Back to HOW WE ARE DIFFERENT.
drivinginsightshow.blogspot.com
DRIVING INSIGHTS
Friday, July 11, 2008. HOW WE ARE DIFFERENT. We are tenacious and demanding about insights. Not all insights are created equal. We devote the appropriate resources and time to ensure that we identify the one among several that will most affect change. Sometimes this is from judgment, other times through developmental research. We focus on maximizing momentum. We build anew each time we start a project. Our starting point is always strategy. But we get no satisfaction from ideas that aren't. Be As your co...
