drivinginsandstorms.wordpress.com
Driving in sandstorms
February 25, 2018. Stretched over the bones of this land, the earth lies a witness:. Here he bowed and said your name,. Here she bowed as her tears fell;. Here his son cried crushed by the rubble of the ruins bashar broke. Still: here he bowed and said your name. Here she bowed as her tears fell. January 21, 2018. Hang up the pretty thieving on the wall. Arts of work in deceiving. This I stole from her heart, aged 33. This I stole from his, aged 30. This I kept close, beneath head height. January 20, 2018.
drivinginsane.blogspot.com
Licorice-licious
Sunday, February 17, 2008. Life in an Abandoned Trailer Park. Or at least it seems abandoned. Mind you, the park managers (who moved into #8 when we bought #9 from their landlord and are thus our closest neighbors, with intimate knowledge of our home, or at least what it was like before we ripped it up and rebuild it) are very nice. But there are a bunch more trailers. and no more people. We never see them. It's eerie. What does everyone else do with their garbage? Friday, November 30, 2007. 7 Jord's aga...
drivinginsight.com
drivinginsight.com
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drivinginsights.blogspot.com
Driving insights Inc.
Sunday, March 4, 2012. Driving Insights is a change agency that helps you MAKE YOUR WAY (TM). We help engineer successful strategic and tactical change in. For Fortune 100 to Fortune 10,000 companies. In other words, from the very big and familiar to the somewhat small and less well-known. Clients come to us for different kinds of change. Change when the purview is existing products, services or practices. Others seek us out for fresh and creative thinking that's a. In every case, we in return provide the.
drivinginsights.com
Driving Insights
Driving Insights is a change agency. We apply insight to accelerate success for our clients. It powers change in three ways:. Find Signals in the Noise. Navigate fragmentation, contradiction, complexity. Large amount of data and information across many sources either obscures clarity of understanding or material is left out, reducing complexity. Lack of a clear basis for knowing what insights are more valuable and why means less success in developing the best ones. Integration through strategic context.
drivinginsightscasesdd.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - DOVE 'NO WHITE MARKS' DEODORANT. The category was 10 years old when Dove was about to introduce its own version. It couldn't make superiority claims: while better than alternatives, Dove's wasn't perfect and claiming it was would have continued the pattern of trumped-up performance followed by disappointment established by other brands. Imbued the product with a tangible and valued point of difference because it gave women a different way of thinking. It.
drivinginsightscasesdh.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - DOVE HAIR CARE. Women trusted Dove in skincare, but not when it came to hair (as the post launch sales trends showed). The brand needed to demonstrate to women that it had the credentials to deliver the goods, in a different - and for the brand, new - category. Subscribe to: Posts (Atom).
drivinginsightscasesnec.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. Motivate end-user influencers and IT buyers to spec NEC when top brands all have feature and functionality parity. Equipment users – and the IT folks that buy for them – are emotionally vested in the outcomes, the basis for a single product positioning to both audiences. Powerful differentiation, leveraging performance functionality but living above it, that asserted category leadership. Subscribe to: Posts (Atom).
drivinginsightscasessec.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales. We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase. Direct response levels broke prior norms. It had to be discontinued for a while as field salespeople could not handle the number of responses (a nice problem to have! Subscribe to: Posts (Atom).
drivinginsightscasest.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - TRAVELERS BRAND REINVENTION. For a major Fortune 100 firm, create a compelling brand identity that helps reinvent the company. The solution has to be a big enough idea to be a long-term strategic platform for product and service innovation not just a communications idea, and needed to overcome being significant outspent by competitors. Subscribe to: Posts (Atom).
drivinginsightscasesu.blogspot.com
DRIVING INSIGHTS
Sunday, July 13, 2008. CASE - UNITED AIRLINES. To inspire sales for its extra legroom product in the second year after launch with no new product news or offers. We put the feature more richly in the context of the target’s life, as a brand action that reflected a deeper understanding of them. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand. Subscribe to: Posts (Atom).
