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Conseil en Marketing et étude de marché quantitative & qualitative | ecs-conseil.com Reviews
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Conseil en Marketing et étude de marché quantitative & qualitative, positionnement, image, communication, satisfaction clients, packaging, sensoriel
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Midas© Packaging Test
http://www.ecs-conseil.com/services/etudes-quantitatives/midas-pack-test
4122548.11.50 or 41.79.206.76.59. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Pré-test, post-test, concept-test. Analyse de la création graphique et sa contribution à l’impact (incl.: Impact dans le rayon). Meilleure version à considérer (intentions d’achat développement de l’image sur des éléments motivants), et améliorations possibles. Tester une évolution :. Siège social / Head Quarter.
Outils: Midas© est une technique d’analyse des motivations
http://www.ecs-conseil.com/services/outils/midas
4122548.11.50 or 41.79.206.76.59. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. MOTIVATION INDEX BY DISCRIMINATING ATTRIBUTE SELECTION. Midas est une technique d’analyse des motivations. Développée par ECS en collaboration avec deux professeurs d’université et nos clients. Un outil unique ayant aidé, des clients nationaux et internationaux à affiner leur stratégie grâce à:. Des axes d’amélioration.
Midas© Customer Satisfaction - B2B, B2C
http://www.ecs-conseil.com/services/etudes-quantitatives/midas-customer-satisfaction
4122548.11.50 or 41.79.206.76.59. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Satisfaire vos clients (B2B ou B2C) est à la base de votre succès commercial. La plupart des entreprises effectuent un tracking permanent de la satisfaction de leur clientèle. La méthode utilisée le plus souvent, consiste simplement à…. Demander à leurs clients leur satisfaction sur un certain nombre de points,. BENCHMARK &...
Etudes qualitatives - Une autre vision du QUALI
http://www.ecs-conseil.com/services/etudes-qualitatives
4122548.11.50 or 41.79.206.76.59. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Une autre vision du QUALI. Une autre vision du QUALI. ECS-QUALI, ce n’est pas une offre de méthodologies qualitatives de plus, mais. L’aboutissement de notre conception des études comme l’enjeu d’un partenariat stratégique et engagé avec nos clients, à chaque étape de la problématique , en fonction de vos besoins. À la fois...
Nos Outils Experts - Midas, Limbic, Self, 1to1 - motivations
http://www.ecs-conseil.com/services/outils
4122548.11.50 or 41.79.206.76.59. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Midas, Limbicode, 121, Self. Adaptées aux comportements des individus d’aujourd’hui et aux méthodes d’enquêtes modernes (on-line, Mobile) nos méthodes d’administration des enquêtes ont fait leurs preuves auprès de milliers de consommateurs et auprès des plus grandes entreprises internationales. En savoir plus…. Midas 1:1 vo...
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improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: LUXURY & PACKAGING - New French law could make luxury packaging illegal
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/luxury-packaging-new-french-law-could.html
LUXURY and PACKAGING - New French law could make luxury packaging illegal. A French law, which could make luxurious packaging of high end fragrances and cosmetics illegal, has come under fire from a European packaging trade association. The European Organisation for Packaging and the Environment (EUROPEN) has attacked recent changes to French law that could affect the packaging of luxury goods. Under the new regulations, packaging must be as. 8220;The consumer acceptance part is included in the harmonise...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: TRYVERTISING: a free camcorder for a weekend at the hotel
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/tryvertising-free-camcorder-for-weekend.html
TRYVERTISING: a free camcorder for a weekend at the hotel. Hotels are an ideal setting for many " tryvertising. Campaigns, approximating as they do consumers' domestic milieu. Omni Hotels offers patrons a free camcorder for the weekend. Through the Omni Flips for Summer campaign, which runs through Sept. 6, families staying at any of the chain's hotels and resorts in North America can borrow a pocket-sized video camcorder for free and use it to record their most memorable moments. Guests are also encoura...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: PRIVATE LABEL - growth driven by innovation
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/private-label-growth-driven-by.html
PRIVATE LABEL - growth driven by innovation. Private label product innovation has reached unprecedented highs and market share has rocketed as a result. In the US, private label foods have accounted for 27 percent of food introductions so far this year – or nearly 1,800 new food products, according to Mintel’s Global New Products Database. This is up from a 13 percent share in 2005. Unlike other recessionary periods, the private label products now on offer are not just cheap imitations of familiar brands...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: PETFOOD PROMOTION - Mars Petcare Goes on Tour
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/petfood-promotion-mars-petcare-goes-on.html
PETFOOD PROMOTION - Mars Petcare Goes on Tour. Mars Petcare is introducing its latest line of restaurant-style dog food meals with a cross-country sampling campaign to be held at dog parks and beaches beginning this month. Burgundy Flavor. The company said each entree is meant to "evoke . . . the classic bistro" taste. Cesar Canine Cuisine wants to help small dog parents who want to provide the very best for their little companions," said marketing director Anne Herrington in a statement. "With the '...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: NEW PRODUCT DVLPMT - Democratizing product development
http://improvingstrategyandmktefficiency.blogspot.com/2009/09/new-product-dvlpmt-democratizing.html
NEW PRODUCT DVLPMT - Democratizing product development. Last year, Mountain Dew's "Dewmocracy" brought the conversation to the social space. Today, Vitaminwater is turning to Facebook fans to come up with its next flavor. This isn't the most creative initiative. Says Richie Cruz from Digital Strategist Agency, ". Another reaction could be ". Does the world need another MangoBerry-CranMint-Guarana Fusion? Vitaminwater started its fan page on Facebook in March and now has about 450,000 fans, thanks in part...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: PACKAGING INFORMATION - Consumers don't trust food industry portion sizes
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/packaging-information-consumers-dont.html
PACKAGING INFORMATION - Consumers don't trust food industry portion sizes. Consumers do not trust portion sizes given on food packages and buy extra to ensure they have enough to eat, finds IGD research has found; industry needs to communicate better the basis of portion sizes. The new report is based on consumer research undertaken in focus groups, and through a quantitative survey of 1,067 adults aged 15 and over in April 2009. We have to find a way for manufacturers to communicate: ‘We havenR...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: ETHNIC MARKETING - The Bounty/ Hispanics case study - Interview
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/ethnic-marketing-bounty-hispanics-case.html
ETHNIC MARKETING - The Bounty/ Hispanics case study - Interview. Consumers are cutting back on just about everything right now, but some items—paper towels and diapers, for instance—will always be musts. That said, recession-conscious shoppers won’t part with their money unless there’s a promise of value. Colleagues summarize your marketing approach as “turning the tortilla over.” Would you care to translate that for us? Name one key insight about Hispanic shoppers that might surprise people. These consu...
improvingstrategyandmktefficiency.blogspot.com
Improving Strategy and Marketing Efficiency: DESTOCKING: It's the perfect excuse for poor performance
http://improvingstrategyandmktefficiency.blogspot.com/2009/08/destocking-its-perfect-excuse-for-poor.html
DESTOCKING: It's the perfect excuse for poor performance. Cosmetics companies looking for something to blame for poor financial results are turning to the ever so convenient excuse of destocking. In the past couple of weeks L’Oreal and Beiersdorf have both turned to destocking to excuse poor first quarter sales. Perishing the thought of admitting that fewer people are buying their cosmetics, they sought out an excuse in the murky and complicated world of inventories. In the words of Bernstein Research an...
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ELECTRONIC COMPONENTS SOLUTION CO.,LTD. Diodes Incorporated’s Multi-topology LED Driver Raises Performance of High Brightness Lighting Systems. Fairchild semiconductors fixed output step-down switching voltage regulator delivers excellent transient response, low quiescent curre. Actel Acquisition Should Strengthen Microsemi's Product. Qualcomm: Report Q3 Gets Boost From CDMA iPhone Orders. Diodes Incorporated’s Multi-topology LED Driver Raises Performance of High Brightness Lighting Systems. Address:Rm D...
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Conseil en Marketing et étude de marché quantitative & qualitative
4122548.11.50 or 41.79.206.76.59. U&A – Usage & Attitude. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. U&A – Usage & Attitude. Approches spécifiques par catégorie. Midas LUXURY GOODS & PRIVATE BANKING. Expand the Reach of Your Marketing Strategy. Get Insight and Perspective. Reach Your Clients Personally. Conseil en Marketing et étude de marché quantitative & qualitative. Mission – Efficient Customer Strategy. Understand the perception of your brand and . Route de Thonon 70.
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We believe that the people interacting with technology come first and aspire to support the drive behind the productivity and innovation of our clients. We take pride in our ability to offer a wide range of computing solutions. Our services will support your personal and business undertakings in all areas. We provide the full service compliment starting with hardware and augmenting it with software needs. Computer Networking and Security Services. We offer a wide range of services in a consulting capacity.
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