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Baby Boomer Marketing Blog: So You Want to be a Copywriter?, Part 1
http://positiveagers.blogspot.com/2009/07/so-you-want-to-be-copywriter-part-1.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Wednesday, July 8, 2009. So You Want to be a Copywriter? Finding the most important facts about your product or service isn’t always as simple as it may seem. You have to dig, not just deeply but widely. You have to flood your mind—every level of it—with all the facts you can discover. Then suddenly “Pop! Posted by Vince Vassolo. Wednesday, July 08, 2009. Great pos...
Baby Boomer Marketing Blog: July 2009
http://positiveagers.blogspot.com/2009_07_01_archive.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, July 23, 2009. What's Your Brand's Personality Quotient? Marketers with high PQs resonate with Boomers because they treat them like reasonable people who value their feelings as much as their intellects. Like everyone else, Boomers like to be treated with simple respect, and when a company does that, they reciprocate with increased loyalty as they com...
Baby Boomer Marketing Blog: Promises, Promises.
http://positiveagers.blogspot.com/2009/07/promises-promises.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Monday, July 13, 2009. When Baby Boomers ask, “What’s in it for me? 8221; they’re looking for a strong Promise and equally strong Reasons Why they should believe it. But your Promise and Reasons Why have to be more than just dry marketing statements. They have to sparkle with creativity, too. Posted by Vince Vassolo. Monday, July 13, 2009. View my complete profile.
Baby Boomer Marketing Blog: May 2009
http://positiveagers.blogspot.com/2009_05_01_archive.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, May 28, 2009. At the Dawn of Advertising, a sage noted, “It ain’t creative, if it don’t sell! 8221; As a strategy-driven copywriter and creative director, I couldn’t agree more. Remember, you can’t bore Baby Boomers into listening to your marketing messages. So, if you try to tell or sell them something using Drivel and Pablum (I think that was ...Managin...
Baby Boomer Marketing Blog: "Because" Copy is Best Because...
http://positiveagers.blogspot.com/2009/07/because-copy-is-best-because.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Tuesday, July 7, 2009. Because" Copy is Best Because. Because understanding something that’s truly meaningful is, in a way, its own reward to discerning Boomers. 8220;Because” copy is what great copywriting is all about. Whether it’s done in long-form, short bursts or terse bullets, it spells out the benefits for the audience in no uncertain terms. Great bullet cop...
Baby Boomer Marketing Blog: April 2009
http://positiveagers.blogspot.com/2009_04_01_archive.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, April 30, 2009. Wooing Boomers: Step 3. Simple, sincere storytelling is an ancient technique that has resonated with human beings since before Beowulf. Stories have more meaning and staying power than glib slogans and goofy commercials, because they touch a deeper place. In this case, it’s called the Boomer Buying Center. Posted by Vince Vassolo. The Boom...
Baby Boomer Marketing Blog: Hit 'em in the Gut.
http://positiveagers.blogspot.com/2009/07/hit-em-in-gut.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Monday, July 20, 2009. Hit 'em in the Gut. Right in the gut. Just remember that when you’re trying to sell anyone anything, you’ve got to give them good reasons to buy, or they won’t. And the fact is that more often than not “good reasons” tend to be highly subjective and emotional rather than objective and factual. That doesn’t mean that emotion has to ooze ...
Baby Boomer Marketing Blog: 12 Ways to Make Yourself Perfectly Clear, Part 3
http://positiveagers.blogspot.com/2009/07/picking-up-where-i-left-off-yesterday.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, July 16, 2009. 12 Ways to Make Yourself Perfectly Clear, Part 3. Picking up where I left off yesterday, here are six more tips you can use to make your writing more appealing to Baby Boomers. 7 Learn to spell. 8 Listen to your writing. 9 Give the reader concrete details. 10Learn to cut without bleeding. 11Learn to use punctuation with good taste. An order...
Baby Boomer Marketing Blog: 12 Ways to Make Yourself Perfectly Clear, Part 2
http://positiveagers.blogspot.com/2009/07/12-ways-to-make-yourself-perfectly_15.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Wednesday, July 15, 2009. 12 Ways to Make Yourself Perfectly Clear, Part 2. Here are the first six tips you can use to ensure that Baby Boomers will clearly understand what you’re trying to communicate. 1 Keep it simple. Simplicity is crucial to clear communication. 2 Eliminate jargon, euphemisms and clichés. 3 Play by the rules. Use proper syntax and grammar.
Baby Boomer Marketing Blog: March 2009
http://positiveagers.blogspot.com/2009_03_01_archive.html
Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Monday, March 30, 2009. Baby Boomers Bask in Reflected Images of Positive Aging. Posted by Vince Vassolo. Monday, March 30, 2009. Links to this post. Sunday, March 29, 2009. How to Reach those Affluent Baby Boomers. A glance at their history shows that they’re diehard individualists who make buying decisions on their own terms not someone else’s—l...If you’re...
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