insightdirection.blogspot.com
The Failure of Marketing: Is this guy interesting or what.
http://insightdirection.blogspot.com/2009/06/is-this-guy-interesting-or-what.html
The Failure of Marketing. Wednesday, June 10, 2009. Is this guy interesting or what. David Meerman Scott delivered the keynote at BMA National Convention, addressing the group with thoughts and examples from his books, "The New Rules of Marketing and PR," and"World Wide Rave.". He has a great take on the impact of internet marketing and Web 2.0. Check out his site at www.davidmeermanscott.com or his blog at www.weblinknow.com. He's one of the most thought-provoking speakers on this subject. Marketing is ...
insightdirection.blogspot.com
The Failure of Marketing: March 2009
http://insightdirection.blogspot.com/2009_03_01_archive.html
The Failure of Marketing. Wednesday, March 25, 2009. Do You Remember - " It's the computer's fault? Whoop It seems the airlines have discovered - now wait, don't get too excited - CRM technology. What the airlines haven't discovered is that the technology is totally dependent on the service person to use it. And this doesn't happen by fiat. The service people, those facing the consumer, must want to use the tool. Friday, March 6, 2009. Yesterday at the BMA luncheon the speaker mentioned, "We are choosing...
insightdirection.blogspot.com
The Failure of Marketing: The Terminix Gaurantee
http://insightdirection.blogspot.com/2009/04/terminix-gaurantee.html
The Failure of Marketing. Wednesday, April 29, 2009. I just received my second mailing in three weeks from Terminix. For under $25 per month they guarantee to protect my home from termites. The card details all the terrible things termites might do to my home. But they guarantee they can protect me. Not much for termites to munch on. Subscribe to: Post Comments (Atom). Here's where you can purchase the book. Available at Amazon and other online booksellers. Insight Direction, Inc. The end of tea leaves?
insightdirection.blogspot.com
The Failure of Marketing: September 2009
http://insightdirection.blogspot.com/2009_09_01_archive.html
The Failure of Marketing. Wednesday, September 16, 2009. The Critical Mental Flip. So many companies fail to grow for two fundamental reasons: first, they are wedded to their products and second, they measure themselves against their competition. And you measure yourself, naturally, against your competitors. You've been doing it since grade school. Who had the better grades; who won the football game? You're now yesterday's news. It's simple - you love your product more than you love your customer. It's ...
insightdirection.blogspot.com
The Failure of Marketing: The Critical Mental Flip
http://insightdirection.blogspot.com/2009/09/critical-mental-flip.html
The Failure of Marketing. Wednesday, September 16, 2009. The Critical Mental Flip. So many companies fail to grow for two fundamental reasons: first, they are wedded to their products and second, they measure themselves against their competition. And you measure yourself, naturally, against your competitors. You've been doing it since grade school. Who had the better grades; who won the football game? You're now yesterday's news. It's simple - you love your product more than you love your customer. It's ...
insightdirection.blogspot.com
The Failure of Marketing: January 2009
http://insightdirection.blogspot.com/2009_01_01_archive.html
The Failure of Marketing. Thursday, January 29, 2009. Fine Chocolate Lovers Take a Hit from Hershey. Hershey either didn't seem to know or else didn't seem to care about the symbolic importance of that plant to the brand. It embodied the brand; it served as a solid touchstone of what Scharffen Berger meant, much more solid, tangible, touchable, than any written brand description of promise and personality will ever convey. Kisses with caramel doesn't work. Scharffen Berger will probably continue to be a ...
insightdirection.blogspot.com
The Failure of Marketing: April 2009
http://insightdirection.blogspot.com/2009_04_01_archive.html
The Failure of Marketing. Wednesday, April 29, 2009. I just received my second mailing in three weeks from Terminix. For under $25 per month they guarantee to protect my home from termites. The card details all the terrible things termites might do to my home. But they guarantee they can protect me. Not much for termites to munch on. Thursday, April 23, 2009. Apple: Doing it right pays off. AT&T reported a net increase of 1.2 million wireless customers driven by iPhone sales. Tuesday, April 14, 2009.
insightdirection.blogspot.com
The Failure of Marketing: United breaks guitars ... and more than a few customers
http://insightdirection.blogspot.com/2009/08/united-breaks-guitars-and-more-than-few.html
The Failure of Marketing. Tuesday, August 25, 2009. United breaks guitars . and more than a few customers. Pre-internet, the general rule of thumb was that one friend telling another would eventually reach about 100 people. With friends emailing stories to friends who then forward them to more friends, this now must reach thousands, maybe tens of thousands or more. While I doubt that United really wants that kind of negative exposure, it sure won't result in a noticeable dent in their business. This can'...
insightdirection.blogspot.com
The Failure of Marketing: A few knew there would always be a future
http://insightdirection.blogspot.com/2009/06/some-knew-there-would-always-be-future.html
The Failure of Marketing. Tuesday, June 30, 2009. A few knew there would always be a future. Interesting article in Ad Age. Yesterday titled, "Unilever, Walmart, P&G Buck the Short-Term Trend." While the premise of the column is that all three companies are focusing on the long-term, having scrapped the Wall Street tradition of quarterly investment advisories, what was more interesting were comments on their marketing activities. Where are you now? Where will you be when your competitor pulls "a P&G?
insightdirection.blogspot.com
The Failure of Marketing: November 2008
http://insightdirection.blogspot.com/2008_11_01_archive.html
The Failure of Marketing. Thursday, November 20, 2008. First, build the relationship. At a presentation last night on social marketing the speaker offered the example of Upumpitup, a new site by Crystal Light. Neat site, created to help young women with their challenges and very well done. It's getting great traction with about 54,000 members and apparently growing fast. As the presenter finished this part of his discussion came a question from the back of the room, "Have they seen a jump in sales? How m...
