marketingcrusader.blogspot.com
Marketing Crusader: Innovation or lack thereof?
http://marketingcrusader.blogspot.com/2010/08/innovation-or-lack-thereof.html
Saturday, August 21, 2010. Innovation or lack thereof? I recently read an interesting point of view. On the Research.Opinionated.Insightful. Blog of the Research Magazine. The author makes an interesting point: it's not innovation that the marketing research industry lacks, it's implementation. Every now and then, you will hear the marketing research industry being criticised for not being bold enough. Or for lacking innovation. The power and influence of social media) are changing the face of the resear...
marketingcrusader.blogspot.com
Marketing Crusader: February 2010
http://marketingcrusader.blogspot.com/2010_02_01_archive.html
Sunday, February 28, 2010. The trouble with Brand Value. Let me re-phrase : Strong. Brands create value not only for consumers, but also companies. I see this as a cyclical process - brands first and foremost, create value for consumers, and this then translates into value for companies. You just can't be profitable without delivering genuine. Great companies know this. They find ways to re-invent their brands to ensure that consumers love and resonate with them. They do this through imagery. Today's eco...
marketingcrusader.blogspot.com
Marketing Crusader: Re-thinking customer satisfaction research
http://marketingcrusader.blogspot.com/2010/05/re-thinking-customer-satisfaction.html
Saturday, May 29, 2010. Re-thinking customer satisfaction research. I am a strong believer in the notion that the ultimate goal of any research program is to drive business results. Customer satisfaction research is no different. I came across an interesting perspective. On customer satisfaction research in Research Magazine and it got me thinking. Scenario 3 is an example of a business where customer experience is not part of the overall promise/ offering but where superior customer experience can be le...
marketingcrusader.blogspot.com
Marketing Crusader: Process and Creativity: Have you found your balance?
http://marketingcrusader.blogspot.com/2010/08/process-and-creativity-how-you-found.html
Wednesday, August 25, 2010. Process and Creativity: Have you found your balance? Finding the optimal balance between creativity and process is perhaps the biggest challenge in everything we do. I often find myself asking these fundamental questions: How do we know what extent of process is necessary? When should we break-free from the process, and start being creative? And, does process kill creativity? Ideally, the objective is to enhance creativity in everything we do. You want to be able to take a...
marketingcrusader.blogspot.com
Marketing Crusader: Should we have all the answers?
http://marketingcrusader.blogspot.com/2011/03/should-we-have-all-answers.html
Friday, March 25, 2011. Should we have all the answers? Getting back to blogging sure feels great! I wonder to myself, if we as research consultants should have all the answers? For example, what if the client insists on using the data to answer questions that the research is incapable of answering? Do we keep looking (knowing that we are now moving into a zone where our approach is not scientific) or should we turn back and say that the design is incapable of answering the question? Get Updates via RSS.
marketingcrusader.blogspot.com
Marketing Crusader: Marketing: The undervalued or the engine room?
http://marketingcrusader.blogspot.com/2010/04/marketing-undervalued-or-engine-room.html
Tuesday, April 27, 2010. Marketing: The undervalued or the engine room? One of the areas in marketing I am immensely passionate about is demonstrating the strategic value-creation philosophy of marketing. By definition, this implies that marketing is more than just sales or advertising, and definitely more than just a P&L expense. Marketing's standing in a firm goes beyond being merely a business function - it is the driver of the long term sustainable and profitable growth for companies. Get Updates via...
marketingcrusader.blogspot.com
Marketing Crusader: November 2010
http://marketingcrusader.blogspot.com/2010_11_01_archive.html
Saturday, November 27, 2010. Pay for performance, but whose? One of the key talking points. In marketing research circles recently has been the notion of 'pay for performance'. Essentially, this means compensating marketing research consultants based on the 'quality' of their services, and/or value to the client's business. But in my opinion, this notion throws up the age-old question: how does one determine the performance of marketing research and insight? Is determined by 'outcomes'. Well, the outcomes.
marketingcrusader.blogspot.com
Marketing Crusader: What is this thing called 'insight'?
http://marketingcrusader.blogspot.com/2010/06/what-is-this-thing-called-insight.html
Sunday, June 6, 2010. What is this thing called 'insight'? As marketing researchers, we live and breathe the notion of 'insight'. Identifying breakthrough insight is probably the dream of every marketing research consultant on every client engagement or research project. But I often ask myself, what is this thing called 'insight'? True insight makes action planning superfluous. That is, true insight comes with an instinctive recognition that the research problem has been nailed. Not only does it ...Ultim...
marketingcrusader.blogspot.com
Marketing Crusader: August 2010
http://marketingcrusader.blogspot.com/2010_08_01_archive.html
Wednesday, August 25, 2010. Process and Creativity: Have you found your balance? Finding the optimal balance between creativity and process is perhaps the biggest challenge in everything we do. I often find myself asking these fundamental questions: How do we know what extent of process is necessary? When should we break-free from the process, and start being creative? And, does process kill creativity? Ideally, the objective is to enhance creativity in everything we do. You want to be able to take a...
marketingcrusader.blogspot.com
Marketing Crusader: What defines leadership?
http://marketingcrusader.blogspot.com/2010/07/what-defines-leadership.html
Friday, July 9, 2010. Finally, after a month-long writer's block and an incredibly busy period at work, I'm back to blogging again. This post is going to be less about marketing, and more about management. I have been thinking about leadership lately, and what makes for great leadership. In trying to understand this, I have been asking myself one question: what is the true test of leadership? For me, leadership is about. Inspiration. A true leader must be able to inspire the people to do their best, ...
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