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Point of Purchase Scrapbook

http://knowledge.flexmr.net/point-of-purchase-scrapbook

Point of Purchase Scrapbook. Pinpoint the exact moment that a shopper makes an in-store purchase decision. Use photos from shopper diaries to create group scrapbooks that are used as the basis for a collaborative discussion. Evaluate merchandise, promotions, product placement and packaging to identify the most impactful point of purchase elements. In-Store, Visual Scrapbooks. Focus scrapbooks on comparable images, such as shelving layout or merchandising. Use the tasks to compare the effects of diffe...

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In-Situ Shopper Diary

http://knowledge.flexmr.net/in-situ-shopper-diary

Get a full 360 degree view of shoppers and their purchase behaviour. Understand the full shopping process by gathering in-the-moment, contextual feedback. Use task based structures, clear instructions and repeated activities to build up profiles over time. Examples of In-Store Diary Questions. At the end of each diary entry, give participants the opportunity to upload a photo and write a brief explanation. This visual stimuli can be of the storefront, shelf displays or the product itself. These r...Under...

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Retail Journey Mapping

http://knowledge.flexmr.net/retail-journey-mapping

Establish the path customers take through your store, the areas that they visit and those that are overlooked. Use this information to create effective store layouts that highlight promotions and improve profitability. Pin Comments to Individual Displays. Read through the order of comments to build up a visual map of how participants view the storefront. Take advantage of the most prominent, earliest areas for merchandise and promotion placement. Combine this with sentiment analysis to better und...Tailo...

wisebranding.hwycommunity.com

Wise Branding

https://wisebranding.hwycommunity.com/faqs/public/R5pqpVgpfMzSiE6iaeIV

Here are the most asked questions about Wise Branding. If you cannot find the answer to your question below please just email the administrator for help. Who manages the portal? How do I reset my password? On your personal page, click on change password in the My profile box on the right hand side of the page. Then at the bottom of this screen you can type in your new password in the New Password field. Enter it again in the Confirm Password field. Click on Update Password that’s it all done. You can fin...

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Wise Branding

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Wise Branding Research Portal will store a single session cookie when you login to record who you are. This session cookie will be automatically removed when you close your web browser. We regret that the use of a single cookie is a fundamental part of Wise Branding Research Portal (that is to say, you need it to log in to Wise Branding Research Portal) and we cannot offer a complete opt-out regarding its use.

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Wise Branding

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knowledge.flexmr.net

Website User Evaluation

http://knowledge.flexmr.net/website-user-evaluation

Put your website to the ultimate test. Evaluate user experience, design, content and layout en masse. Use a variety of survey questions to understand how your target audience will react to individual website elements, as well as the overall experience. Harness the power of scalable insights. Publish an open survey to gather both qualitative and quantitative opinion from a wide range of consumers. Include images, videos, links and instructions for specific scenarios for accurate, reliable research. Know w...

knowledge.flexmr.net

User Journey Review

http://knowledge.flexmr.net/user-journey-review

Give participants specific tasks representative of common user experiences. Gather reports on specific journeys, which pinpoint areas that need to be impoved, unnecessary pages and ways in which your site can offer a more coherent, smooth experience. Look for small design changes that will have an immediate impact in addition to long,term structural variations. Website User Journey Review Instructions. In further detail by integrating dedicated discussion forums into your online platform.

knowledge.flexmr.net

Product Ideation Forum

http://knowledge.flexmr.net/product-ideation-forum

Give community members the freedom to share product experiences, likes and dislikes. In this space, members are able to discuss the products offered by your company and competitors, highlighting what exactly they like or dislike about each. Encourage community members to share stories and experiences for greater depth and context. An Example of a Smartphone Ideation Forum. Moderators should always have a presence in all threads to provide encouragement, support and elicit responses from other members&#46...