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The Witty Wordsmith Copywriter, Freelance Writer, Online Writer. YOUR MARKETING MESSAGE – IT’S ONLY EVERYTHING. September 8, 2011. If your product or service can achieve these things, then the world will beat a path to your door. This is a paraphrase of a famous (mis) quote, often attributed to Ralph Waldo Emerson. It simply means that if your product or service has such a compelling value proposition, that people will go out of their way to find and purchase it. June 10, 2011. It’s Noisy Out There!
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