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friko's bloga brand mercenary's observations on our curious world
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a brand mercenary's observations on our curious world
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friko's blog | frikonyc.blogspot.com Reviews
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a brand mercenary's observations on our curious world
frikonyc.blogspot.com
friko's blog: are marketers helping perpetuate segregation?
http://frikonyc.blogspot.com/2009/09/are-marketers-helping-perpetuate.html
A brand mercenary's observations on our curious world. Thursday, October 29, 2009. Are marketers helping perpetuate segregation? At a Client meeting recently, the media buying agency was presenting the media plans for the next year. Given that African Americans over-index in the consumption of this particular brand, the young executive explained how we needed to keep buying space in "Black zipcodes" and "Black media" channels such as BET and blackplanet.com. After all, nothing easier for an executive in ...
friko's blog: The Landfill of Opportunity
http://frikonyc.blogspot.com/2009/10/landfill-opportunity.html
A brand mercenary's observations on our curious world. Saturday, October 24, 2009. The Landfill of Opportunity. The fact that every FMCG company from Coke to Colgate continues to sell their goods in landfilling, ocean polluting trash has to be a huge opportunity. After all, a business model that relies on discarding 18 million plastic bottles every hour in the US alone seems too easy to attack:. Only 25% of plastic bottles are recycled in the US, the rest of them end up in landfills or the ocean. (.
friko's blog: why we help?
http://frikonyc.blogspot.com/2010/01/why-we-help.html
A brand mercenary's observations on our curious world. Sunday, January 17, 2010. If there is one positive note coming out of the tragic events in Haiti. Earlier this week, it must the solidarity that the rest of the world immediately demonstrated. Just a few hours after the initial reports of devastation, images of Port-au-Prince-bound firemen and rescue teams in Charles de Gaulle, Schipol, Ezeiza and other airports around the world appeared on our TVs. Even. This is the result of at least 2 factors:.
friko's blog: why we need luxury and fashion
http://frikonyc.blogspot.com/2009/12/luxury-and-fashion.html
A brand mercenary's observations on our curious world. Friday, December 11, 2009. Why we need luxury and fashion. As social beings, we have always looked to define our place in society. Whether by a system of casts, nobility, landownership or other, rigid systems gave us a sense of identity and order, for the greater good of the species. These structures were so useful that across eras and cultures our place in society was passed down from parents to children. In short, both fashion and luxury help us re...
friko's blog: GuerrillArt Gallery
http://frikonyc.blogspot.com/2010/06/guerrillart-gallery.html
A brand mercenary's observations on our curious world. Saturday, May 29, 2010. One key thing to get done before the World Cup was holding The Corners Project. Show So we joined forces with Carlo's The Street is in the House. And from the 14th to the 28th opened our own GuerrillArt Gallery in the Lower East Side. More on this project. Posted by www.frikostarc.com. Subscribe to: Post Comments (Atom).
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f r i k o s t a r c: the corners project
http://frikostarc.blogspot.com/2009/10/corners-project.html
f r i k o s t a r c: friko's blog
http://frikostarc.blogspot.com/2009/10/frikos-blog.html
endorsements: Marie Catherine Dupuy, Vice-Chairman & Chief Creative Officer TBWA\FRANCE
http://frikoreferrences.blogspot.com/2009/10/marie-catherine-dupuy-vice-chairman.html
Friday, October 30, 2009. Marie Catherine Dupuy, Vice-Chairman and Chief Creative Officer TBWA FRANCE. I've worked with Friko for about two years on the Chivas account at TBWA, and I must say it's always been a great experience. With unmatched curiosity and true empathy for all sorts of people, Friko always appeared to me as the kind of guy that is as comfortable in a board room in London as in a dive bar in Moscow or a subway car in Tokyo. Vice-Chairman and Chief Creative Officer TBWA FRANCE.
endorsements: Gui Borchert, Creative Director, Syrup
http://frikoreferrences.blogspot.com/2009/10/gui-borchert-creative-director-syrup.html
Thursday, October 29, 2009. Gui Borchert, Creative Director, Syrup. It's great to work with a strategist that always brings something fresh to the table and manages to inspire the creatives with great new stuff everyday. Friko is passionate about his work, a great presenter and always in a contagiously good mood. Meetings are never boring with Friko around. Great strategists are rare to find, and I'm glad to have worked with one of them.". Creative director, Syrup. Subscribe to: Post Comments (Atom).
friko's portfolio: Puma
http://frikosbio.blogspot.com/2009/10/puma-teamsports.html
How do you go up against two giants that outspend you 10 to 1? On behalf of Puma -sponsors of the 2006 world champions and over half of African teams- Syrup. NYC asked me to identify a positioning and develop a creative brand strategy Puma's football. The opportunity was golden but not short of challenges: Nike. Have consistently outspent us and would put all their might behind world cup efforts. After weeks of analysis and interviews it dawned on me. Hard Work, Training. And the importance of Winning.
friko's portfolio: The Corners Project show
http://frikosbio.blogspot.com/2010/06/corners-project-show.html
The Corners Project show. One key thing to get done before the World Cup was holding. Show So we joined forces with. The Street is in the House. And from May 14th to the 28th opened our own GuerrillArt Gallery in the Lower East Side. Celebrate the launch of my. And Carlo's presence at ICFF. Though it would have been very nice to have you over during those few days, here's your second chance. To see more on this project. View my complete profile.
friko's portfolio: Pernod Ricard, 2006-2008
http://frikosbio.blogspot.com/2009/10/co-lead-global-brand-architecture-of.html
Pernod Ricard, 2006-2008. TBWA BAI, new york. Co-lead global brand architecture of. The fastest growing spirit in the US (. 28% growth in 2008 vs 2007. By curating its premium yet relaxed. N a market defined either by cheap whiskey served as shots or snifters of expensive single malts. Refined the agency’s and Client's. Understanding of the meaning of Being Black in America. Helping Seagram's Gin become one of. Brandweek's Super Brands of 2007. View my complete profile.
friko's portfolio: Cadillac
http://frikosbio.blogspot.com/2010/06/cadillac.html
Nothing like ending the year with the rush of a good pitch: last December I had the chance to help BBH New York compete for the Cadillac business, personally focusing on the unique language of Luxury. Some of the insights from that work can be found here. Though the most satisfying news came on January 8, when the WSJ. Announced: "BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand,. Deep insight into the luxury automotive target customer. View my complete profile.
friko's portfolio: Intel, 2002-2006
http://frikosbio.blogspot.com/2009/10/intel.html
Euro RSCG, new york. Helped p osition and launch the Centrino. Brand (world’s first wireless microprocessor). Research as a way to understand and forecast market trends. Improved Client perception of Agency’s role and capabilities by providing alternative, faster, better and cheaper ways to get consumer insights around the world. View my complete profile.
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Semana Friki de Logroño
La Semana Friki de Logroño, FRIKOÑO es un festival multidisciplinar abierto a todo tipo de público. Servir de plataforma para que los frikis demostremos nuestro orgullo. FRIKOÑO A LA DÉCIMA POTENCIA. Lunes, 26 de marzo de 2018. Presentación del fanzine ALMACABRA. ARIEL (Santos Ascarza 41). Presentación del fanzine ALMACABRA. Acompañado de recital de poesía de María Goñi con música en directo. Concierto de Kate Quenby (cantautora estadounidense de folk y soul). Nace, y decide hacerlo en el seno de FRIKOÑO.
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Blog de frikons - frikonss sadness - Skyrock.com
Mot de passe :. J'ai oublié mon mot de passe. Plus d'actions ▼. S'abonner à mon blog. Création : 07/02/2013 à 08:39. Mise à jour : 16/02/2013 à 16:37. N'oublie pas que les propos injurieux, racistes, etc. sont interdits par les conditions générales d'utilisation de Skyrock et que tu peux être identifié par ton adresse internet (54.145.69.42) si quelqu'un porte plainte. Ou poster avec :. Retape dans le champ ci-dessous la suite de chiffres et de lettres qui apparaissent dans le cadre ci-contre. N'oublie p...
friko's blog
A brand mercenary's observations on our curious world. Thursday, February 10, 2011. Awesome use of smart technology. simple and works on EVERY site. To get the bookmark, click here. Wednesday, January 19, 2011. Tuesday, January 18, 2011. A soldier in all of us. On Saturday last week Gabrielle Giffords was shot in Tucson. The same day Giffords was shot, I stepped off the 6 train and saw this ad for Call of Duty, Black Ops. It's time to reconsider the indiscriminate use of weapons in advertising:. Marketin...
Frikopedia
Para hablar sobre curiosidades técnicas o científicas, rarezas de la naturaleza y datos sobre temas absurdos que pocos conocen (y aún interesan a menos). y "frikadas" varias según se me vayan ocurriendo. Lunes, 5 de noviembre de 2012. Prototipo de marcapasos que acumula energía recogiendo la delos latidos. La Universidad de Michigan ha desarrollado un prototipo de marcapasos alimentado por la energía recogida los latidos. Presentado en la American Heart Asssociation. Vistio en NEWS.COM. Visitando una pág...
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endorsements
Friday, October 30, 2009. Marie Catherine Dupuy, Vice-Chairman and Chief Creative Officer TBWA FRANCE. I've worked with Friko for about two years on the Chivas account at TBWA, and I must say it's always been a great experience. With unmatched curiosity and true empathy for all sorts of people, Friko always appeared to me as the kind of guy that is as comfortable in a board room in London as in a dive bar in Moscow or a subway car in Tokyo. Vice-Chairman and Chief Creative Officer TBWA FRANCE. Great stra...
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