frikostarc.blogspot.com
f r i k o s t a r c: the corners project
http://frikostarc.blogspot.com/2009/10/corners-project.html
frikostarc.blogspot.com
f r i k o s t a r c: friko's blog
http://frikostarc.blogspot.com/2009/10/frikos-blog.html
frikosbio.blogspot.com
friko's portfolio: Puma
http://frikosbio.blogspot.com/2009/10/puma-teamsports.html
How do you go up against two giants that outspend you 10 to 1? On behalf of Puma -sponsors of the 2006 world champions and over half of African teams- Syrup. NYC asked me to identify a positioning and develop a creative brand strategy Puma's football. The opportunity was golden but not short of challenges: Nike. Have consistently outspent us and would put all their might behind world cup efforts. After weeks of analysis and interviews it dawned on me. Hard Work, Training. And the importance of Winning.
frikosbio.blogspot.com
friko's portfolio: The Corners Project show
http://frikosbio.blogspot.com/2010/06/corners-project-show.html
The Corners Project show. One key thing to get done before the World Cup was holding. Show So we joined forces with. The Street is in the House. And from May 14th to the 28th opened our own GuerrillArt Gallery in the Lower East Side. Celebrate the launch of my. And Carlo's presence at ICFF. Though it would have been very nice to have you over during those few days, here's your second chance. To see more on this project. View my complete profile.
frikosbio.blogspot.com
friko's portfolio: Pernod Ricard, 2006-2008
http://frikosbio.blogspot.com/2009/10/co-lead-global-brand-architecture-of.html
Pernod Ricard, 2006-2008. TBWA BAI, new york. Co-lead global brand architecture of. The fastest growing spirit in the US (. 28% growth in 2008 vs 2007. By curating its premium yet relaxed. N a market defined either by cheap whiskey served as shots or snifters of expensive single malts. Refined the agency’s and Client's. Understanding of the meaning of Being Black in America. Helping Seagram's Gin become one of. Brandweek's Super Brands of 2007. View my complete profile.
frikosbio.blogspot.com
friko's portfolio: Cadillac
http://frikosbio.blogspot.com/2010/06/cadillac.html
Nothing like ending the year with the rush of a good pitch: last December I had the chance to help BBH New York compete for the Cadillac business, personally focusing on the unique language of Luxury. Some of the insights from that work can be found here. Though the most satisfying news came on January 8, when the WSJ. Announced: "BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand,. Deep insight into the luxury automotive target customer. View my complete profile.
frikosbio.blogspot.com
friko's portfolio: Intel, 2002-2006
http://frikosbio.blogspot.com/2009/10/intel.html
Euro RSCG, new york. Helped p osition and launch the Centrino. Brand (world’s first wireless microprocessor). Research as a way to understand and forecast market trends. Improved Client perception of Agency’s role and capabilities by providing alternative, faster, better and cheaper ways to get consumer insights around the world. View my complete profile.
frikosbio.blogspot.com
friko's portfolio: Samsung, Compaq 2000-2002
http://frikosbio.blogspot.com/2009/10/samsung-compaq-2000-2002.html
Samsung, Compaq 2000-2002. FCB, new york. Original member of FCB's first planning team. Win the Samsung global AOR business and re-positioning. With focus on first generation internet products (iPaq internet terminals, blackberry and MP3 players). Lead US strategy for Tropicana. View my complete profile.
frikosbio.blogspot.com
friko's portfolio: Bradesco
http://frikosbio.blogspot.com/2010/06/bradesco.html
A lot of work this Spring with One Digital. On Bradesco's credit card business. Keen on maintaining its track record of technological innovation, Bradesco (until 2009 the largest bank of the Southern Hemisphere) invited us to help organize its portfolio and boost the NPD pipeline with radical approaches that take advantage of the growing importance of mobile money, e-commerce and an increasingly competitive marketplace. Stay tune for news on how we are helping Bradesco. View my complete profile.
frikospast.blogspot.com
friko's past: Roberto and Carla Starc
http://frikospast.blogspot.com/2009/10/my-parents.html
A career in 31 lines. Roberto and Carla Starc. Born in Argentina from Slovenian immigrants of Northern Italy, Roberto Starc became an Air Force officer on his 21st birthday. As a test pilot in the 50's he became one of the first jet fighters of the Southern Hemisphere (on Argentina's. As well as the lead test pilot of the. The only plane designed and built in South America to ever serve in a war (against terrorism between 1975 and 77 and against the British in 1982). Two tours of duty,.
