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MUSE CAST - Advertising & Branding thoughts from Dubai: About
http://blog.brandimpakt.com/p/brand-impakt.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Is a full service Marketing Communications agency with core focus in Brand Strategy, Identity and Marketing Communication Planning and Design, Experiential Marketing and Motion Graphics. Brand Strategy Corporate Identity Graphic Design Logo Design Media Planning and Buying Event Management Product and marketing Promotional Campaigns TV Commercials Brochures Newsletters Rich Emails Rich Websites 2D Animation Creative Writing 3D Walkthroughs Pack...
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MUSE CAST - Advertising & Branding thoughts from Dubai: Skip Viewability, Play Sensibly
http://blog.brandimpakt.com/2015/05/skip-viewability-play-sensibly.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, May 20, 2015. Skip Viewability, Play Sensibly. Install one game on your smartphone and within a few seconds an ad will divert you to another game. Ads are flooding on mobile games and every other game is fighting for visibility. But are these ads taking the profile of the user into consideration? Do they achieve anything beyond just viewability? Are they targeted rightly? Viewability of an ad is critical. But it should go a littl...
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MUSE CAST - Advertising & Branding thoughts from Dubai: September 2012
http://blog.brandimpakt.com/2012_09_01_archive.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, September 12, 2012. LinkedIn’s New Company Pages and Mobile App. Recent LinkedIn research indicates that 69% of professionals expect companies to have a presence on LinkedIn, 64% believe it is a suitable environment for business-to-business interaction and 48% say they are more likely to purchase from a company they engage on LinkedIn. LinkedIn has launched some updates for its iPhone, Android and iPad apps too. New features for the ...
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MUSE CAST - Advertising & Branding thoughts from Dubai: May 2015
http://blog.brandimpakt.com/2015_05_01_archive.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, May 20, 2015. Skip Viewability, Play Sensibly. Install one game on your smartphone and within a few seconds an ad will divert you to another game. Ads are flooding on mobile games and every other game is fighting for visibility. But are these ads taking the profile of the user into consideration? Do they achieve anything beyond just viewability? Are they targeted rightly? Viewability of an ad is critical. But it should go a littl...
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MUSE CAST - Advertising & Branding thoughts from Dubai: Top social media changes in 2015
http://blog.brandimpakt.com/2015/04/top-social-media-changes-in-2015.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Tuesday, April 28, 2015. Top social media changes in 2015. Social media is all about being connected and updated. Change is inevitable, in fact very essential to stay relevant with the times. If you have missed some of the major developments that have taken place in the social media world, then here’s an update. And yes, a few of them will help you fine-tune your firm’s social media strategy. 1 YouTube to take a cut of your sponsorship deals.
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MUSE CAST - Advertising & Branding thoughts from Dubai: Legends aren't born... They are 'Dropped'!
http://blog.brandimpakt.com/2013/07/legends-arent-born-they-are-dropped.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, July 17, 2013. Legends aren't born. They are 'Dropped'! Imagine you were off to board a flight to meet your family or maybe an important client or to cut that important deal. If you were offered an alternative blind destination at the cost of your original plan, would you be adventurous enough to grab the challenge, especially if it was an all expense paid trip? That's exactly what Heineken's new airport stunt is all about. Pinterest...
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MUSE CAST - Advertising & Branding thoughts from Dubai: Once a viral hit, always a hit!
http://blog.brandimpakt.com/2015/05/once-viral-hit-always-hit.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Sunday, May 10, 2015. Once a viral hit, always a hit! Coke rides on the success of the sensational hit “Why This Kolaveri Di” song. Released in the year 2011, the song had made viral waves across the world with 92 million views on YouTube. Enter 2015; Coke airs its commercial with the Turkish cover version of the song. The three-minute video is fun to hear and might as well become a viral hit among a newer audience. Well, the other aspect one c...
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MUSE CAST - Advertising & Branding thoughts from Dubai: April 2015
http://blog.brandimpakt.com/2015_04_01_archive.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Tuesday, April 28, 2015. Top social media changes in 2015. Social media is all about being connected and updated. Change is inevitable, in fact very essential to stay relevant with the times. If you have missed some of the major developments that have taken place in the social media world, then here’s an update. And yes, a few of them will help you fine-tune your firm’s social media strategy. 1 YouTube to take a cut of your sponsorship deals.
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MUSE CAST - Advertising & Branding thoughts from Dubai: The Internt.org Project – What does this mean for Brands?
http://blog.brandimpakt.com/2013/09/the-interntorg-project-what-does-this.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, September 11, 2013. The Internt.org Project – What does this mean for Brands? The richest 500 million have way more money than the next six billion combined. You solve that by getting everyone online, and into the knowledge economy - by building out the global internet" -. Mark Zuckerberg's internet.org. The CEO and Founder of Facebook wants the remaining two-thirds of the world’s population to get access to the web. The. What if it ...
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MUSE CAST - Advertising & Branding thoughts from Dubai: Treading on the Trending Topic
http://blog.brandimpakt.com/2015/05/treading-on-trending-topic.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Tuesday, May 12, 2015. Treading on the Trending Topic. Treading on the Trending Topic. A sensational news or event becomes a trending topic for discussions on social media platforms. Messages on a public interest topic not only keep people informed, but also entertained. Marketers realize the potential of a trending topic and look for interesting ways to be involved in the conversations. So, what’s in it for them? Be a step ahead, always. It...