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Banging The Marketing Drum

Banging The Marketing Drum. Thursday, August 6, 2015. Yes, It Is Possible . Having worked in the Retail Automotive Advertising Industry for many years I've seen, written and produced just about every kind of television and radio spot that you've loved and loathed. Let's face it, eighty percent of the work I've done even I don't like. Twenty years ago automobile dealers, especially domestic dealers like Chevy and Ford, only wanted one thing: bodies in the door. Now Through Saturday Only! Here are a few wi...

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Banging The Marketing Drum | gopateam.blogspot.com Reviews

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Banging The Marketing Drum. Thursday, August 6, 2015. Yes, It Is Possible . Having worked in the Retail Automotive Advertising Industry for many years I've seen, written and produced just about every kind of television and radio spot that you've loved and loathed. Let's face it, eighty percent of the work I've done even I don't like. Twenty years ago automobile dealers, especially domestic dealers like Chevy and Ford, only wanted one thing: bodies in the door. Now Through Saturday Only! Here are a few wi...

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1 creating urgency

2 hurry

3 posted by

4 no comments

5 labels automotive advertising

6 copywriting

7 retail television

8 television production

9 but why

10 and how

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creating urgency,hurry,posted by,no comments,labels automotive advertising,copywriting,retail television,television production,but why,and how,we have instead,labels advertising,automotive,car dealer commercials,retail,is solid,creative,guy who,came up

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Banging The Marketing Drum | gopateam.blogspot.com Reviews

https://gopateam.blogspot.com

Banging The Marketing Drum. Thursday, August 6, 2015. Yes, It Is Possible . Having worked in the Retail Automotive Advertising Industry for many years I've seen, written and produced just about every kind of television and radio spot that you've loved and loathed. Let's face it, eighty percent of the work I've done even I don't like. Twenty years ago automobile dealers, especially domestic dealers like Chevy and Ford, only wanted one thing: bodies in the door. Now Through Saturday Only! Here are a few wi...

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gopateam.blogspot.com

1

Banging The Marketing Drum: The Super Bowl Spot Chrysler wasted Ad Dollars On...

http://gopateam.blogspot.com/2012/02/super-bowl-spot-chrysler-wasted-ad.html

Banging The Marketing Drum. Monday, February 6, 2012. The Super Bowl Spot Chrysler wasted Ad Dollars On. A lot of hoopla has been made over the Chrysler commercial that aired last night during the Super Bowl. This genre of commercial terrifies me. We as an advertising community are not required to make public statements about the "State Of The Union" or about the "State Of The American Mind Set". We, as advertisers are here to do one thing and one thing only. Sell our product. The line: Imported from Det...

2

Banging The Marketing Drum: Piggy-Back Marketing - Bringin Home the Creative Bacon

http://gopateam.blogspot.com/2011/04/piggy-back-marketing-bringin-home.html

Banging The Marketing Drum. Thursday, April 21, 2011. Piggy-Back Marketing - Bringin Home the Creative Bacon. To the folks at Madision Square Garden. I am directing this to the Marketing Department and addressing those responsible for the new campaign for The Knicks. People, as an advertising copywriter who has had a hand in marketing the fledgling Florida Pathers and even the Dolphins while I was in Florida, you are doing yourselves a disservice. But as to the execution;. It was free, right? Yeah, I'm a...

3

Banging The Marketing Drum: February 2012

http://gopateam.blogspot.com/2012_02_01_archive.html

Banging The Marketing Drum. Sunday, February 12, 2012. Super Stars as Trademarks . Where Are We Going? It didn't start with the Marlboro Man or the Hathaway Man, the Maytag Man or even Mr. Whimple. They weren't even famous before their ads began to run. It didn't start with Mean Joe Green or even when O.J. ran through the airport on his way to his SUV. Gregory M. Bruce. Monday, February 6, 2012. The Super Bowl Spot Chrysler wasted Ad Dollars On. This genre of commercial terrifies me. The production was j...

4

Banging The Marketing Drum: The Sky Is Falling! The Sky Is Falling!

http://gopateam.blogspot.com/2011/05/sky-is-falling-sky-is-falling.html

Banging The Marketing Drum. Friday, May 20, 2011. The Sky Is Falling! The Sky Is Falling! So do you think that the new marketing ploy is to just scare everyone into submission? I do The pharma companies have been at it for a while. Their magazine ads which look so pretty and promise so much (with headlines and design apparently by art directors! But when you turn the page there is the advertising equivalent of. I generally shudder whenever I see an agency looking for writers to work on Pharma stuff.

5

Banging The Marketing Drum: Retail Advertising's Bad Reputation

http://gopateam.blogspot.com/2013/06/retail-advertisings-bad-reputation.html

Banging The Marketing Drum. Saturday, June 15, 2013. Retail Advertising's Bad Reputation. And it does have one, doesn't it? Past / Schoolhouses / Take it slow / Let the little / Shavers grow / Burma-Shave. Needless to say, 'Burma-Shaving' became and still is used by many small stores, strip malls and bars around the country and oddly, by local political campaigners as well. Which is why most of the print ads are actually written by the art director or the client. Which leads me to my title point. Ret...

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Banging The Marketing Drum

Banging The Marketing Drum. Thursday, August 6, 2015. Yes, It Is Possible . Having worked in the Retail Automotive Advertising Industry for many years I've seen, written and produced just about every kind of television and radio spot that you've loved and loathed. Let's face it, eighty percent of the work I've done even I don't like. Twenty years ago automobile dealers, especially domestic dealers like Chevy and Ford, only wanted one thing: bodies in the door. Now Through Saturday Only! Here are a few wi...

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