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grubbythirteen | Notes on…whatever

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grubbythirteen | Notes on…whatever | grubbythirteen.wordpress.com Reviews

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THE DIFFERENCE BETWEEN LIKING SOMETHING AND ‘LIKING’ SOMETHING | grubbythirteen

https://grubbythirteen.wordpress.com/2015/08/07/the-difference-between-liking-something-and-liking-something

Laquo; I PREDICT A RIOT. WHY DAVE TROTT WAS NEVER MY BOSS. THE DIFFERENCE BETWEEN LIKING SOMETHING AND ‘LIKING’ SOMETHING. August 7, 2015 by grubbythirteen. Stardate August 7th 2558. There’s a growing realisation, finally, that brand interaction on digital is not all it’s cracked up to be. Like the rest of us, I’ve been consuming messages (including ads) on sites like YouTube for a decade, as well as the ever-increasing number of commercial messages on the ever-increasing number of social media sites.

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I PREDICT A RIOT | grubbythirteen

https://grubbythirteen.wordpress.com/2012/12/09/i-predict-a-riot

Laquo; ADVERTISING’S NOT DEAD (BUT IT IS TRYING TO COMMIT SUICIDE). THE DIFFERENCE BETWEEN LIKING SOMETHING AND ‘LIKING’ SOMETHING. I PREDICT A RIOT. December 9, 2012 by grubbythirteen. Stardate December 9th 2555. It’s that prediction time of year again. Ad agencies are especially adept at producing overblown documents (often for sale believe it or not! Trying to prove how cutting edge they are by telling us How We Will All Live In 2013. I really need an i-crystal ball to see that coming. Surely that...

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grubbythirteen | grubbythirteen

https://grubbythirteen.wordpress.com/author/grubbythirteen

Https:/ grubbythirteen.wordpress.com. Posts by Paul Grubb:. December 11, 2015. September 6, 2015. WHY DAVE TROTT WAS NEVER MY BOSS. August 7, 2015. THE DIFFERENCE BETWEEN LIKING SOMETHING AND ‘LIKING’ SOMETHING. December 9, 2012. I PREDICT A RIOT. November 1, 2012. ADVERTISING’S NOT DEAD (BUT IT IS TRYING TO COMMIT SUICIDE). March 1, 2012. January 5, 2012. COLLABORATION IS THE PITS. Older Posts ». WHY DAVE TROTT WAS NEVER MY BOSS. THE DIFFERENCE BETWEEN LIKING SOMETHING AND ‘LIKING’ SOMETHING.

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ADVERTISING’S NOT DEAD (BUT IT IS TRYING TO COMMIT SUICIDE) | grubbythirteen

https://grubbythirteen.wordpress.com/2012/11/01/advertisings-not-dead-but-it-is-trying-to-commit-suicide

Laquo; ANTI-SOCIAL MEDIA. I PREDICT A RIOT. ADVERTISING’S NOT DEAD (BUT IT IS TRYING TO COMMIT SUICIDE). November 1, 2012 by grubbythirteen. Stardate November 1st 2555. I read an interesting article in The Guardian the other day by George Prest of RGA. One of many, recently, claiming the death of advertising. He was saying how the brand design, and how the total brand experience is designed is more important now than a superficial advert, and he used soap as his hypothetical brand. So it’s extremely unli...

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December 11, 2015 by grubbythirteen. It’s not very often I get to give advice to Dave Trott. The great man taught me pretty much everything I know about advertising (yet only a fraction of what he knows). He was surprised to hear me say that his way of thinking is more critical to the advertising industry now, in the digitally obsessed world, than it ever was. Sure, things have changed. But the basic premise of advertising has not. The single most important thing: You have to get noticed. Same as we alwa...

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