Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change.
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Home - IPG Media Lab | ipglab.com Reviews
https://ipglab.com
Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change.
ipglab.com
European Carmakers Grab Nokia’s HERE Mapping Unit | IPG Media Lab
https://www.ipglab.com/2015/08/06/european-carmakers-grab-nokias-here-mapping-unit
European Carmakers Grab Nokia’s HERE Mapping Unit. August 6, 2015. After months of speculation. Nokia finally confirmed this week that it has agreed to sell its HERE mapping unit to a group of European automobile makers, Audi, BMW, and Daimler AG, parent company of Mercedes, reportedly for $3.07 billion. What Brands Should Do. New BMW 7 Series Debuts Gesture Control. Facebook Strikes Deal With Nokia’s Here For Better Mobile Map. Audi Launches On-Demand Car Rental Program. 100 W 33rd Street, 9th Floor.
CBS To Bundle Broadcast And Streaming Ad Sales For Super Bowl | IPG Media Lab
https://www.ipglab.com/2015/07/30/cbs-to-bundle-broadcast-and-streaming-ad-sales-for-super-bowl
CBS To Bundle Broadcast And Streaming Ad Sales For Super Bowl. July 30, 2015. CBS has confirmed its plan to sell all national ad spots for next year’s Super Bowl as a package deal with its corresponding stream’s ad units during the game. CBS will not allow advertisers to opt out of the latter, which are conventionally sold separately from the broadcast units. As a result, all national ads that plays during the game will be live-streamed as well. According to NBC, over 1.3 million people. Snapchat Teamed ...
Amazon Cozies Up To Startups With Launchpad | IPG Media Lab
https://www.ipglab.com/2015/07/29/amazon-cozies-up-to-startups-with-launchpad
Amazon Cozies Up To Startups With Launchpad. July 29, 2015. Earlier this week, Amazon unveiled Launchpad. A specialty store on its main website that aims to help startups, specifically those with innovative, consumer-facing hardware and physical goods, launch, market, and distribute new products. Similar to existing platforms like Product Hunt. What Brands Should Do. Head image taken from. Sephora Expands Beauty Workshop Concept Stores. Hyundai Develops Alexa Skill For Remote Car Control.
Why Verizon Is Launching Its Own Streaming Service Go90 | IPG Media Lab
https://www.ipglab.com/2015/07/28/why-verizon-is-launching-its-own-streaming-service-go90
Why Verizon Is Launching Its Own Streaming Service Go90. July 28, 2015. Verizon is reportedly getting ready to launch its own mobile-first, video streaming service named Go90 this summer, which will allow users to stream full episodes of TV shows from selected networks as well as music videos and other short-form content. Sources claim that Verizon will offer the service entirely free of charge, at least initially. Some of the content that Verizon gained through the recent AOL acquisition. ABC Relaunches...
The Trigger CES: EROGear | IPG Media Lab
https://www.ipglab.com/2014/01/10/the-trigger-ces-erogear
The Trigger CES: EROGear. January 10, 2014. Fast Forward: Pokémon Go Brings AR to Mass Market What Brands Can Do. Citibank Promotes Credit Card With VR Concert Initiative. Walgreens Integrates Loyalty Program Into Android Pay. Samsung’s Health App Will Connect You To Chat With A Local Expert. How Brands Used Livestreaming And 360 Video At The Rio Olympics. Corona Taps Gilt For A Fashion-Themed Social Campaign. The Guardian Starts Selling Time-Based Ads. Hyundai Develops Alexa Skill For Remote Car Control.
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Can Google score with in-game ads? | TechAddress
https://techaddress.wordpress.com/2007/02/10/can-google-score-with-in-game-ads
Can Google score with in-game ads? February 10, 2007 at 2:30 am. Expands its lucrative ad network to new markets, industry watchers increasingly believe the search giant will buy its way into the nascent market for advertising inside video games. Click below image for more details. Google has reportedly looked at. In-game ads, however, are one place where Microsoft would have a rare advertising advantage over Google thanks to thriving sales of its Xbox 360 gaming console and a long list of gaming titles.
Teresa Mace | TeresAtypical
https://tlmace.wordpress.com/author/teresalmace
An IMC 619 Emerging Media Blog. Skip to primary content. Skip to secondary content. Author Archives: Teresa Mace. Teresa is a graduate of Marshall University (Go Herd! And currently an IMC graduate student at WVU. She is also the Coordinated School Health Director for the WVDHHR. She is happily married to somebody elses college sweetheart with two beautiful, smart and talented girls ages 11 and 7, one worst dog in the whole wide world, Baxter, and the best cat in the whole wide world, Homer. I was not ev...
Nascent Media: April 2015
http://nascentmedia.blogspot.com/2015_04_01_archive.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Wednesday, April 15, 2015. Are Clients really serious about Media ROI? No, I am not shying away from the responsibility that the agencies have. Of course! The ultimate onus of establishing the Media ROI is on the media agencies as it is their business which is at stake but, they cant do it on their own. Over the years the media agencies ha...
IPG Emerging Media Lab | APOCalypse
https://misshiss.wordpress.com/2009/04/14/ipg-emerging-media-lab
Just another WordPress.com weblog. IPG Emerging Media Lab. April 14, 2009 – 2:25 am. Among the various of sites, consultants, and publications that address new media from a marketing perspective, IPG’s Emerging Media Lab’s. Show and tell approach stood out to me as as an effective and results-driven balance between breadth and depth of information. As Josh Lovinson addresses in a recent Future of Media blog post. Posted April 25, 2009 at 11:55 pm. Nice Curious what insights from IPG impressed u most?
Nascent Media: Embedding Brand-Good into Media Plans
http://nascentmedia.blogspot.com/2012/07/embedding-brand-good-into-media-plans.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Friday, July 06, 2012. Embedding Brand-Good into Media Plans. This is not a critique nor a judgement on any one. It is only some loud thinking on how the advertising/ media industry could become more effective in fulfilling their ultimate objective of doing good for their client brand. While, one - as a media planner can keep saying that it is...
Engage the consumer through Facebook! | Think EAK!
https://thinkeak.wordpress.com/2009/10/22/engage-the-consumer-through-facebook
Just another WordPress.com weblog. October 22, 2009. Engage the consumer through Facebook! By: Kristin A. Snyder. October 22, 2009. Engage the consumer through Facebook! Facebook is more than a place to stay in touch with your long lost high school friends; it should be a chapter in your businesses social marketing platform. Facebook. Has 12 million Facebook Fans and is great example of a successful Facebook page that incorporates these elements. For detailed instructions on how to implement this widget.
Coca-Cola Website | Think EAK!
https://thinkeak.wordpress.com/2009/10/22/engage-the-consumer-through-facebook/picture-1-4
Just another WordPress.com weblog. Engage the consumer through Facebook! Raquo; Coca-Cola Website. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.
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IPGL
IPGL is a privately owned holding company of a trading group. For all enquiries please contact Ivana Zadro at ivana.zadro@ipgl.co.uk. Or on 44 (0)20 7107 7311.
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Home - IPG Media Lab
Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change. Subscribe to our newsletter. 100 W 33rd St. 9th Floor. New York, NY 10001. 1 212 883 4777. 2018 IPG Media Lab.
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