jonfricker.com

Jon Fricker

Less is More is Less. December 19, 2011. Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the effectiveness of direct programmes’, the end result is frequently poorly time, irrelevant campaigns. Two things have recently brought this into sharp focus the approach of Christmas. I can hear the brand. No we d...

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Jon Fricker | jonfricker.com Reviews

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Less is More is Less. December 19, 2011. Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the effectiveness of direct programmes’, the end result is frequently poorly time, irrelevant campaigns. Two things have recently brought this into sharp focus the approach of Christmas. I can hear the brand. No we d...

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Jon Fricker | jonfricker.com Reviews

https://jonfricker.com

Less is More is Less. December 19, 2011. Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the effectiveness of direct programmes’, the end result is frequently poorly time, irrelevant campaigns. Two things have recently brought this into sharp focus the approach of Christmas. I can hear the brand. No we d...

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jonfricker.com

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database | Jon Fricker

https://jonfricker.com/tag/database

Less is More is Less. December 19, 2011. Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the … Continue reading →. Is it all in the analytics? March 14, 2011. Less is More is Less. The Leader of the Opposition and the Brand Consultant. The Power of a Pink Ribbon. Reds, Witches and Hacking.

2

The Power of a Pink Ribbon | Jon Fricker

https://jonfricker.com/2011/07/26/the-power-of-a-pink-ribbon

Reds, Witches and Hacking. The Leader of the Opposition and the Brand Consultant →. The Power of a Pink Ribbon. July 26, 2011. According to the Charity Commission website there are 162,008 charities in England and Wales. Just think about that from a marketing perspective and the enormity of the challenge to get noticed and to raise funds in a competitive set which is crowded with so many organisations, all worthy of support, many with similar goals. And so I was stunned to read about a report by London B...

3

Apprentice | Jon Fricker

https://jonfricker.com/category/apprentice

Cats, Dogs & Apprentices. June 6, 2011. I know, I know it’s an entertainment show masquerading as a business programme, but the pet food Apprentice episode did get me a little hot under the collar. The premise that a bunch of entrepreneurs searching for funding from Lord Sugar should … Continue reading →. Less is More is Less. The Leader of the Opposition and the Brand Consultant. The Power of a Pink Ribbon. Reds, Witches and Hacking. Return on marketing investment. Finger Lickin' Good. RT @ Footy Jokes.

4

Marketing | Jon Fricker

https://jonfricker.com/category/marketing

June 30, 2011. One of my goals is to encourage people to take some time to think about what they read and hear in the world of marketing. Whilst we’ve always been guilty of a degree of self-aggrandisement, I’m starting to see a … Continue reading →. Cats, Dogs & Apprentices. June 6, 2011. Wink, wink, nudge, nudge. May 23, 2011. April 4, 2011. I spent some time over the weekend at the Natural and Organic Trade show at Olympia. Now I’m assuming businesses attend this annual show for a number of reasons...

5

Nearly famous | Jon Fricker

https://jonfricker.com/2011/06/30/nearly-famous

Cats, Dogs & Apprentices. Reds, Witches and Hacking →. June 30, 2011. One of my goals is to encourage people to take some time to think about what they read and hear in the world of marketing. Whilst we’ve always been guilty of a degree of self-aggrandisement, I’m starting to see a greater number of articles and features masquerading as expert opinions which are simply ludicrous and yet the industry seems to lap them up. Which examines the on-line profile of people. It seems there is an assumption that w...

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Jon, Freyr och Goliat. Doftande skrivpapper och brustna hjärtan. Jag och min bästis Jon beslutade oss för att ta en promenad ner till den lokala poolen en varm lördagförmiddag. Vi tog då den här bilden. Då hade kanske båda haft lyckan att ha vetskapen om varför den här bilden faktiskt togs. Åren gick och vi blev allt äldre och äldre. Till slut kom han på det. Han fick en uppenbarelse från ovan och Gud gav tillbaka det Jon glömt för så länge sen. Efter ungefär tio minuter kom två tjejer fram till mig lite...

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Thoughts on whatever, mostly design related. I planned on making, or atleast get going with making a typeface this month. Latter part of the month I got hit with an eye condition called Uveitis. That kinda sucked because I had to stay away from the computer screen by doctor’s orders. I’m not really supposed to be on tumblr now. I will post progress here as I go along. Sign Painters - The movie. This is looking rather tasty! Cant’ wait for it to come in theaters near me. Read More ». Read More ». In Icela...

jonfricker.com

Jon Fricker

Less is More is Less. December 19, 2011. Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the effectiveness of direct programmes’, the end result is frequently poorly time, irrelevant campaigns. Two things have recently brought this into sharp focus the approach of Christmas. I can hear the brand. No we d...

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