JSWANGLER.WORDPRESS.COM
Digital Storytelling in IMC | Connecting the story to the brand.Connecting the story to the brand.
http://jswangler.wordpress.com/
Connecting the story to the brand.
http://jswangler.wordpress.com/
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Digital Storytelling in IMC | Connecting the story to the brand. | jswangler.wordpress.com Reviews
https://jswangler.wordpress.com
Connecting the story to the brand.
jswangler.wordpress.com
The Rubber Meets the Road for Swangler Auto Parts | Digital Storytelling in IMC
https://jswangler.wordpress.com/2012/10/13/the-rubber-meets-the-road-for-swangler-auto-parts
Digital Storytelling in IMC. Connecting the story to the brand. The Rubber Meets the Road for Swangler Auto Parts. Leave a comment ». Concept Paper for Swangler Auto Parts. Paper Edit for the 3-Minute Web Video. DENNIS GUSTAFSON, RETIRED CITY EMPLOYEE: Do people realize how much Swangler Auto contributes to the community? They provide a valuable service for Grand Forks. DENNIS: I’ve been buying used parts from Swangler Auto for over 30 years so I like to think that I was going green long before it became...
October | 2012 | Digital Storytelling in IMC
https://jswangler.wordpress.com/2012/10
Digital Storytelling in IMC. Connecting the story to the brand. Archive for October 2012. Getting It Done for Swangler Auto Parts. Leave a comment ». Concept Paper for Swangler Auto Parts. Paper Edit for the 3-Minute Web Video. OPEN WITH INTERVIEW SETTING #1: Steve Swangler leans against the hood of a used truck, with the salvage yard and its 4,000 used vehicles serving as a backdrop for the interview. Steve’s name, title, and place of employment appear as a screen caption when he speaks. TRANSITION: Bef...
Reverse Engineering: The Shooting Script | Digital Storytelling in IMC
https://jswangler.wordpress.com/2012/09/29/reverse-engineering-the-shooting-script
Digital Storytelling in IMC. Connecting the story to the brand. Reverse Engineering: The Shooting Script. Leave a comment ». Spot 1: Geico Drill Sergeant. OPENING WS: Geico man stands in front of brown curtains with backlighting. As he talks, he walks in a slight arc toward the camera. Could switching to Geico really save you 15 percent or more on car insurance? MS: Geico man stops walking, faces toward his left, and looks sideways at the camera. Does a former drill sergeant make a terrible therapist?
August | 2012 | Digital Storytelling in IMC
https://jswangler.wordpress.com/2012/08
Digital Storytelling in IMC. Connecting the story to the brand. Archive for August 2012. Dissecting the Story: Unforgiven, The African Queen, and Casablanca. Leave a comment ». 1992, Clint Eastwood). What is at stake? The driving forces behind the story in. Are loyalty, justice, and revenge. For William Munny, the future of his children, his loyalty to his late wife, and getting justice for a wronged woman and his best friend are all at stake. Who is the central character? Realizing that he no longer wan...
Dissecting the Story: Unforgiven, The African Queen, and Casablanca | Digital Storytelling in IMC
https://jswangler.wordpress.com/2012/08/25/hello-world
Digital Storytelling in IMC. Connecting the story to the brand. Dissecting the Story: Unforgiven, The African Queen, and Casablanca. Leave a comment ». 1992, Clint Eastwood). What is at stake? The driving forces behind the story in. Are loyalty, justice, and revenge. For William Munny, the future of his children, his loyalty to his late wife, and getting justice for a wronged woman and his best friend are all at stake. Who is the central character? Describe this character’s personal journey. What good re...
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Final Project | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/10/22/final-project
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 22, 2012. I’m pleased to share my final project with you! Shady Side Academy Paper Edit. MUSIC: Uplifting music begins, setting a positive tone. TRANSITION: Fade up from black, music lowers to hear sound bite. VISUAL: Lower third graphic shows name and relationship with school as alum/parent speaks on screen. Alum/Parent: Shady Side is a tight knit community. VISUAL: Five seconds long, the words S...
Three Movies: The Apartment | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/04/three-movies-the-apartment
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 4, 2012. Three Movies: The Apartment. What is at stake? Career, reputation, love and happiness. Who is the central character? Describe this character’s personal journey. How is the character transformed? CC goes from a man who trades his dignity and reputation for the benefit of others and his career, to a man who stands up for his convictions despite the results. And tagged Week 2.
Concept Paper with Creative Approach | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/10/15/concept-paper-with-creative-approach
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 15, 2012. Concept Paper with Creative Approach. Shady Side Academy Concept Paper. Respected PK-12 independent school. City and suburban locations. Perception as rich school. Living in Pittsburgh and surrounding areas. SSA educational experience prepares children to succeed throughout their life. This entry was posted in IMC 634 Digital Storytelling. Leave a Reply Cancel reply.
September | 2012 | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. Monthly Archives: September 2012. September 30, 2012. This week’s assignment was to deconstruct two TV commercials, reverse engineering them into shooting scripts. I have chosen commercials by Allstate and Huntington Bank. Allstate Mayhem :GPS Commercial. Allstate Mayhem: GPS Commercial. Mayhem to audience:I’M YOUR GPS.Mayhem to driver:TURN RIGHT UP AHEAD. I MEANT, TURN LEFT UP AHEAD. Sound of horn honking.
Deconstructing Commercials | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/30/deconstructing-commercials
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 30, 2012. This week’s assignment was to deconstruct two TV commercials, reverse engineering them into shooting scripts. I have chosen commercials by Allstate and Huntington Bank. Allstate Mayhem :GPS Commercial. Allstate Mayhem: GPS Commercial. Mayhem to audience:I’M YOUR GPS.Mayhem to driver:TURN RIGHT UP AHEAD. YOU NEVER UPDATE ME, SO NOW, I JUST HAVE TO WING IT. I MEANT, TURN LEFT UP AHEAD.
Partial Concept Papers | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/24/partial-concept-papers
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 24, 2012. The following are two partial concept papers for my top two options for my final project for Digital Storytelling. Doctor of whole health/wellness for entire family. 8220;quack” perception. Perception of chiropractor for when something is wrong. Adults in Springdale area. Want to improve overall health/wellness. Respected PK-12 independent school. City and suburban locations. You are c...
Dana Sheehan's IMC Blog | My blog for graduate Integrated Marketing Communications coursework at WVU. | Page 2
https://dmsheehan.wordpress.com/page/2
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 4, 2012. Three Movies: Some Like It Hot. Some Like It Hot. What is at stake? Who is the central character? Describe this character’s personal journey. How is the character transformed? Literally, Joe is transformed from a man to a woman, also transforming himself into a false millionaire along the way. Figuratively, Joe transforms from a man who gambles away his and his best friend’s m...Joe doe...
Paper Edit Interview | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/10/07/paper-edit-interview
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 7, 2012. For this week’s assignment, we needed to take an interview transcript and complete a paper edit to create a 2-3 minute script. The interview is with two U.S. Army Captains. The script is for a training video on leadership. US Army Leadership Video Script. CAPTAIN Y: We actually, as Commanders, live for our soldiers as we do our own families. A soldier is no good without his family. CAPTAI...
Helen Davis Tribute « JIm Morrison's
https://jmorrison56.wordpress.com/2013/01/01/helen-davis-tribute-2
Posted on January 1, 2013. Be the first to start the conversation! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Dana Sheehan's IMC Blog.
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Digital Storytelling in IMC | Connecting the story to the brand.
Digital Storytelling in IMC. Connecting the story to the brand. Getting It Done for Swangler Auto Parts. Leave a comment ». Concept Paper for Swangler Auto Parts. Paper Edit for the 3-Minute Web Video. OPEN WITH INTERVIEW SETTING #1: Steve Swangler leans against the hood of a used truck, with the salvage yard and its 4,000 used vehicles serving as a backdrop for the interview. Steve’s name, title, and place of employment appear as a screen caption when he speaks. TRANSITION: Before Dennis finishes speaki...
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