pr-kaleidoscope.blogspot.com
PR Kaleidoscope: January 2011
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Monday, 24 January 2011. Don’t shoot propaganda! Has been used in wartimes throughout the history in order to win people’s devotion towards a certain cause. Public Communications professionals working in that field are aware that their job is ‘dirty’. They are known with the pejorative term ‘spin doctors’ because of their ability to use manipulative PR tactics, such as selectively presented facts, in an efficient way to serve their purposes. Links to Al Qaida. Before it even occurred. Social media offer ...
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: Social Media: "The Real Cost"
http://pr-kaleidoscope.blogspot.com/2011/03/social-media-real-cost.html
Thursday, 17 March 2011. Social Media: "The Real Cost". Has anyone ever thought that, if Facebook was really for free, then how come that in 2008 his inventor, Mark Zuckerberg. Was declared the world’s youngest billionaire? 8220;The Cost of Free” , the BBC documentary presented by Alex Krotoski. Or when we are using Facebook. I think we will continue to reveal our personal preferences with our own consent. Besides, one might think, that this is a fair exchange, isn’t it? Source of Image: Google. If you a...
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: New Trend: Social Media PR Campaigns
http://pr-kaleidoscope.blogspot.com/2011/02/new-trend-social-media-pr-campaigns.html
Monday, 28 February 2011. New Trend: Social Media PR Campaigns. Public Relations have been placed at the forefront of marketing and communication strategies to build awareness of your business to existing and potential customers. The new trend in Consumer Public Relations is social media PR campaigns. To achieve a greater impact, it is necessary to follow the new tendencies in audience’s communication habits and adjust as soon as possible. The interaction with the public by using social media platforms i...
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: April 2011
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Monday, 11 April 2011. CSR: Be responsible without bragging. Some might wonder then what is the point of being a good corporate citizen if no one knows about it? Saturday, 9 April 2011. In the last elections in the US, in 2008, Barack Obama. Subscribe to: Posts (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. View my complete profile. Follow me on twitter. CSR: Be r...
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: ‘Behold’ Social Marketing
http://pr-kaleidoscope.blogspot.com/2011/03/social-marketing.html
Tuesday, 8 March 2011. 8216;Behold’ Social Marketing. Were the first to refer to the term and develop the concept of ‘social marketing’ in 1971. Social marketing is considered the application of commercial marketing techniques and principles to non-commercial transactions. It is used to serve social causes and to provoke social change, which consequently most of the times leads to legislation changes as well. They are interpreted in a different way, as shown below:. The article of Philip Kotler. Volume 3...
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: Social Media and the chance for a real 'two-way communication'
http://pr-kaleidoscope.blogspot.com/2011/03/your-chance-for-real-two-way.html
Monday, 21 March 2011. Social Media and the chance for a real 'two-way communication'. The introduction of online media has changed communication fundamentally. People today go themselves in websites looking for specific information they need, so internet can be characterized. Subscribe to: Post Comments (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. A PEEP INTO PR.
mosjiang.blogspot.com
Mos's PR life in UK: 3 Tips for Chinese Social Marketing
http://mosjiang.blogspot.com/2011/03/3-tips-for-chinese-social-marketing.html
Mos's PR life in UK. Sunday, 6 March 2011. 3 Tips for Chinese Social Marketing. 1 Learning the rules. Targeting the audience, defining the most effective approaches to reach them and receiving the feedback – this is the normal format of social marketing and it is also useful in china as everywhere else. Last but not the least, be well prepared for a much longer time than expected before to reach a desired results. 2 Keeping informed of trends. 3 Strong network presence and participation. This tip is crit...
prissues2011.blogspot.com
PR Issues: April 2011
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Welcome to my world of PR: a glimpse of what's going on inside my head! Friday, 8 April 2011. CSR: do corporations really care? N is the property of its stockholders.it. S interests are the interests of its stockhold. Ers” Milton Friedman. Has always been a major opponent to CSR practice saying that the argument that business should actively seek to do good without self-interest in mind “preached pure and unadulterated socialism.”. Some believe that CSR has its roots in philanthropy, but c. R department ...