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KUMARketing.com | kumarketing.blogspot.com Reviews
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Marketing thoughts
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1 kumarketing com
2 marketing thoughts
3 the eol dilemma
4 labels eol
5 product management
6 product portfolio
7 product road map
8 to be continued
9 1 comments
10 some basic definitions
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KUMARketing.com | kumarketing.blogspot.com Reviews

https://kumarketing.blogspot.com

Marketing thoughts

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1

KUMARketing.com: Product Messaging

http://kumarketing.blogspot.com/2007/10/product-messaging.html

Product messaging is a document that involves feature and benefit description of what the product does and contains data related to the value the buyer would get by buying. It is to be used as a marketing tool and would most likely be available through a data sheet. At an SVPMA workshop, the difference between product messaging and sales messaging was illustrated by Michael Cannon of the Silver Bullet Group. And Why Buy from you? Subscribe to: Post Comments (Atom). Subscribe in a reader.

2

KUMARketing.com: Theory of Constraints

http://kumarketing.blogspot.com/2008/07/theory-of-constraints.html

Does  Dr. Eliyahu M. Goldratt. S Theory of Constraints apply to product development? It is debatable at best. The Theory of Constraints in its original form proposes to be an iterative process. This is best suited for policies and processes. It is difficult to juxtapose the same ideas on to a regular hardware product development process. The following dictates are available as part of the theory:. The key steps in implementing an effective process of ongoing improvement according to TOC are:. 1 High cost...

3

KUMARketing.com: Failed products

http://kumarketing.blogspot.com/2007/10/failed-products.html

And so on.). This might appear to be a negative approach to start a project but more often than not it will prove to be a case of saving development time. In this case, while the original product itself can be removed from the product portfolio, the documentation can be retained. Subscribe to: Post Comments (Atom). The contents of this blog are not endorsed by my employer or anyone else. This is a collection of general reference material in the field of product management. Subscribe in a reader.

4

KUMARketing.com: Some basic definitions

http://kumarketing.blogspot.com/2009/05/some-basic-definitions.html

Refers to a collection of projects or programs and other work that are grouped together to facilitate effective management of that work to meet strategic business objectives. Is defined as a group of related projects managed in a coordinated way to obtain benefits and control not available from controlling them individually. Subscribe to: Post Comments (Atom). Subscribe in a reader. The Green Marine template by Ian Main. Converted to Blogger Template.

5

KUMARketing.com: CRD

http://kumarketing.blogspot.com/2007/10/crd.html

The Customer Requirements Document. And the Product Requirements Document (PRD). A CRD is a detailed document featuring inputs from business personnel and technical personnel from customer side and vendor side. Needless to say, the actual format of such a document varies from company to company. The following components are usually found in CRDs. Product summary and application. Steering committee contact information. History of changes to CRD. Stumbled upon your blog while reading Sramana Mitra. The Gre...

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