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X's & O's: September 2009

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Friday, September 25, 2009. 3-Step Drop: Aaron Corp. Last Saturday the USC Trojans were upset by the Washington Huskies. The Trojans were forced to play the game with their #2 quarterback Aaron Corp because the Freshman phenom, Matt Barkley, had an injured shoulder from their previous weeks win at Ohio State. So what can your brand learn from Aaron Corp? In honor of football lets look at three quick points. Let's call it the 3-Step Drop. You may not get another shot. 3 Brand Equity -. Because that's the ...

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X's & O's: Is Cold Calling for Losers?

http://brown-strategy.blogspot.com/2010/07/is-cold-calling-for-losers.html

Wednesday, July 28, 2010. Is Cold Calling for Losers? Interesting video from Hubspot. So, Is cold calling for losers? We'll talk about it soon. Posted by Tony Brown. Subscribe to: Post Comments (Atom). About X's and O's. Is an extension of the thoughts and passions of Brown Strategy; a brand positioning, brand design, and brand messaging consultancy in Kearney, Nebraska. Is Cold Calling for Losers? FUEL LINES Fueling Ad Agency New Business Through Social Media. Striking Out Cancer with a Visual Hammer.

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X's & O's: Rethink What?

http://brown-strategy.blogspot.com/2010/04/rethink-what.html

Monday, April 12, 2010. In what I think is a very strange turn of events, AT&T announced they will undertake a huge re-branding. Interestingly, the new tagline, "Rethink Possible" makes me wonder. While the copy does have a breath of innovation and out-of-the-box thinking entwined in it, it also makes me think of a basic question: does the line match the company? Is AT&T really known for innovative thinking and lifestyle brands? Posted by Tony Brown. Subscribe to: Post Comments (Atom). About X's and O's.

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X's & O's: May 2010

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Monday, May 10, 2010. Just Get Out There and Sell". Just get out there and sell" is the now infamous answer that a former boss gave to me. What was the question I asked to trigger such an 'obvious' response that may only be fit for used car salesman: "what is our business development process? What business am I in? May seem simple and obvious, but it can be quite complex. Are you, for instance, in the office furniture, chair, or office chair business? Who is my clientele/customer/prospect? Are you sellin...

brown-strategy.blogspot.com

X's & O's: "Just Get Out There and Sell"

http://brown-strategy.blogspot.com/2010/05/just-get-out-there-and-sell.html

Monday, May 10, 2010. Just Get Out There and Sell". Just get out there and sell" is the now infamous answer that a former boss gave to me. What was the question I asked to trigger such an 'obvious' response that may only be fit for used car salesman: "what is our business development process? What business am I in? May seem simple and obvious, but it can be quite complex. Are you, for instance, in the office furniture, chair, or office chair business? Who is my clientele/customer/prospect? Are you sellin...

brown-strategy.blogspot.com

X's & O's: October 2010

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Monday, October 4, 2010. The State of Social Media. Here is a free. White paper with some quality information from Brian Solis. Posted by Tony Brown. Subscribe to: Posts (Atom). About X's and O's. Is an extension of the thoughts and passions of Brown Strategy; a brand positioning, brand design, and brand messaging consultancy in Kearney, Nebraska. The State of Social Media. FUEL LINES Fueling Ad Agency New Business Through Social Media. Improve Ad Agency New business Leads with Authority Marketing.

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X's & O's: Dell: Part 2

http://brown-strategy.blogspot.com/2009/11/dell-part-2.html

Monday, November 30, 2009. Originally there was not going to be a Part 2 to my original pontification. Of Dell's 54% revenue drop. But, as if I needed to be proven right, last Tuesday on the Fox Business channels morning show, The Opening Bell, Alexis Glick, Charles Payne, Shibani Joshi and Ashley Webster opined about Dell as they see it. So what did I hear from the experts on FBN? All the buzzwords that got Dell into trouble in the first place. Dell may be a one-trick pony - As if this is bad? FUEL LINE...

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X's & O's: April 2010

http://brown-strategy.blogspot.com/2010_04_01_archive.html

Monday, April 12, 2010. In what I think is a very strange turn of events, AT&T announced they will undertake a huge re-branding. Interestingly, the new tagline, "Rethink Possible" makes me wonder. While the copy does have a breath of innovation and out-of-the-box thinking entwined in it, it also makes me think of a basic question: does the line match the company? Is AT&T really known for innovative thinking and lifestyle brands? Posted by Tony Brown. Subscribe to: Posts (Atom). About X's and O's. Liquid ...

brown-strategy.blogspot.com

X's & O's: October 2009

http://brown-strategy.blogspot.com/2009_10_01_archive.html

Friday, October 16, 2009. What a great weekend for college football fans coming up with the marquee games on the schedule. Topping this list of rivalries and big games are USC v Notre Dame and OU v Texas. What can your brand learn from these annual match ups? 1 Brands Need Brands -. Think about it.how else would we be able to judge how good USC or Notre Dame is unless they play another team? It would be ridiculous to crown Texas as national champions if they didn't play a game all year, right? You will s...