lmmarketingonline.blogspot.com
LM Marketing Online: A Dirty Little Secret
http://lmmarketingonline.blogspot.com/2009/09/dirty-little-secret.html
Thursday, September 24. A Dirty Little Secret. You know how important your mailing list is. You’re (hopefully) adding leads to it on a regular basis, and wow, you never thought you’d have so many prospects! The reports look good, and it’s pretty exciting seeing the list continue to grow. And it’s testament to how good you are at generating leads. But there’s a dirty little secret about lists that’s generally ignored. It’s the dreaded Non-Responder! So what’s the deal? You might think it’s great, bu...
lmmarketingonline.blogspot.com
LM Marketing Online: Unforgettable, That's What You Are (my apologies to Nat King Cole)
http://lmmarketingonline.blogspot.com/2010/03/unforgettable-thats-what-you-are-my.html
Tuesday, March 30. Unforgettable, That's What You Are (my apologies to Nat King Cole). In this hectic world of information overload and excessive connectivity, sometimes it's hard to remember all the things that happen in a day. However, there are some things that are unforgettable. Rudeness - either personal or professional - is one of them. What I don't understand is a complete lack of responsiveness from decision makers with whom I've had a personal, and seemingly positive conversation. Believe me...
lmmarketingonline.blogspot.com
LM Marketing Online: Where in the World.....???
http://lmmarketingonline.blogspot.com/2010/03/where-in-world.html
Wednesday, March 10. Where in the World? Are you looking for a job? One great resource is the Groups on LinkedIn. Many of them list jobs that don't make it to the main Job Board, and are usually industry or skill specific, i.e. "Online Marketing Experts" or "Executives and Managers.". However, I have a major peeve with the people posting these jobs. More than half of them do not mention a location in the headline. HELLO people! Listed in the headline, it's at the. The same holds true of online marketing&...
lmmarketingonline.blogspot.com
LM Marketing Online: September 2009
http://lmmarketingonline.blogspot.com/2009_09_01_archive.html
Thursday, September 24. A Dirty Little Secret. You know how important your mailing list is. You’re (hopefully) adding leads to it on a regular basis, and wow, you never thought you’d have so many prospects! The reports look good, and it’s pretty exciting seeing the list continue to grow. And it’s testament to how good you are at generating leads. But there’s a dirty little secret about lists that’s generally ignored. It’s the dreaded Non-Responder! So what’s the deal? You might think it’s great, bu...
lmmarketingonline.blogspot.com
LM Marketing Online: July 2009
http://lmmarketingonline.blogspot.com/2009_07_01_archive.html
Saturday, July 11. Targeted Email Messages Equal Success. Email marketing is one of the most powerful marketing tools available today, and because it’s incredibly cost effective, it has one of the highest returns on investment. But the key to successful email marketing is making sure each message you send is personal and relevant. Do you use your prospect’s behavior to target your messages to them? If not, you're missing a great opportunity to stand out from the crowd. Successful segmenting means underst...
lmmarketingonline.blogspot.com
LM Marketing Online: Leave me alone!
http://lmmarketingonline.blogspot.com/2009/09/leave-me-alone.html
Thursday, September 17. The other day, I got four emails from the same company within eight hours. One was a generic message from the local sales person (Hi, I'm following up.), one was promoting a local sale (Visit today for 50% off! And the other two were promoting new product lines the company introduced on a national level. At this point, do you think I was interested in what this company had to say? So, are your customer contact channels coordinated? Often, email marketing messages are not coordinat...
lmmarketingonline.blogspot.com
LM Marketing Online: March 2010
http://lmmarketingonline.blogspot.com/2010_03_01_archive.html
Tuesday, March 30. Unforgettable, That's What You Are (my apologies to Nat King Cole). In this hectic world of information overload and excessive connectivity, sometimes it's hard to remember all the things that happen in a day. However, there are some things that are unforgettable. Rudeness - either personal or professional - is one of them. What I don't understand is a complete lack of responsiveness from decision makers with whom I've had a personal, and seemingly positive conversation. Believe me...
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