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car dealer Archives - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. When Trust is High. When Trust is High, so are your profits. In his book The Speed of Trust , Stephen M.R. Covey said there is an economics to Trust. Trust = low speed and high cost. Trust = high speed and low cost. Low trust causes friction whether it is caused by low Character or low Competence or both. Low trust causes hidden agendas, politics, personal conflicts, win-lose thinking, defensive and protective communication. Here’s my definition of TRUST. Commun...

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automotive Archives - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. Principles Rule: Be Authentic. Be Authentic: Only you can be you. We are all created UNIQUE. Research shows that the average person has between 500 to 700 different skills and abilities WOW! And no one else on earth can use these skills and abilities, in their combination, like you can. DNA molecules can unite in an infinite number of ways 10 to the 2,400,000,000 power. That’s 10 with 2 billion zeros after it! There never has been and never will be another YOU.

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80/20 Archives - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. Knowing Where to Put the ‘X’. Principle: Knowing where to put the ‘X’ in each part of your life is a critical determinant of everything you accomplish. There’s a story about a nuclear power plant had a malfunction that their own engineer’s couldn’t solve. The plant management finally called in one of the nation’s top consultants on nuclear power plants. The plant engineers did as he suggested and sure enough, this fixed the problem. A few days later, the plant m...

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The 80/20 Principle - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. Just like the 80/20 principle itself, I can almost guarantee that a very small portion of your current clients are providing you with the majority of your profits. Start with Asking Smart Questions and focus on the 80/20 Principle. Albert Einstein once remarked that if he were about to be killed and had only 1 hour to figure out how to save his life, he would devote the first 55 minutes of that hour searching for the “right question”. Some hours later, Holmes wo...

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marketing principles Archives - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. In my 30 years of leading, managing and training people, I have helped hundreds create a personal Vision Map for their own Desired End Results. The biggest stumbling block is always their being PARALYZED with fear of the unknown or unknowable. Onethey either can’t visualize an end result they think they can achieve. This is where I have to convince them that they. Want what they want. Twothey can visualize what they want BUT can’t see themselves going. We simply...

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USP! What is Your Unique Selling Proposition? - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. What is Your Unique Selling Proposition? If you do not have a Unique Selling Proposition (USP), I can guarantee you are not DOMINATING your market and likely you are just getting by. USP = Unique Selling Proposition. Every business, every business owner and every product or service they sell is Unique. You have a story to tell. Tell it to the world. What makes you Unique is that distinct and appealing idea that sets you apart from all of your competitors. AVOID ...

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Four Things Every Business Owner Has in Common - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. Four Things Every Business Owner Has in Common. Every Business Owner Has These Four ‘Pain Points’ in Common. Not enough time personal and business. Uncertainty and inconsistency of income and cash flow. Not enough clients or more accurately, not enough of the right clients. That is the 20% of your customers that generate 80% of your revenue and profits. Not enough of the right’ employees. That is the 20% of the employees that generates 80% of the results. The re...

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Larry Carey, Author at Principle Centered Marketing

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Business Growth Strategies by Larry Carey. When Trust is High. When Trust is High, so are your profits. In his book The Speed of Trust , Stephen M.R. Covey said there is an economics to Trust. Trust = low speed and high cost. Trust = high speed and low cost. Low trust causes friction whether it is caused by low Character or low Competence or both. Low trust causes hidden agendas, politics, personal conflicts, win-lose thinking, defensive and protective communication. Here’s my definition of TRUST. Commun...

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Local Marketing Archives - Principle Centered Marketing

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Business Growth Strategies by Larry Carey. When Trust is High. When Trust is High, so are your profits. In his book The Speed of Trust , Stephen M.R. Covey said there is an economics to Trust. Trust = low speed and high cost. Trust = high speed and low cost. Low trust causes friction whether it is caused by low Character or low Competence or both. Low trust causes hidden agendas, politics, personal conflicts, win-lose thinking, defensive and protective communication. Here’s my definition of TRUST. Commun...

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Knowing Where to Put the ‘X’ - Principle Centered Marketing

http://www.principlecenteredmarketing.org/knowing-where-to-put-the-x

Business Growth Strategies by Larry Carey. Knowing Where to Put the ‘X’. Principle: Knowing where to put the ‘X’ in each part of your life is a critical determinant of everything you accomplish. There’s a story about a nuclear power plant had a malfunction that their own engineer’s couldn’t solve. The plant management finally called in one of the nation’s top consultants on nuclear power plants. The plant engineers did as he suggested and sure enough, this fixed the problem. A few days later, the plant m...